The global Activewear Market size was valued at USD 428.72 Billion in 2023 and is projected to expand at a compound annual growth rate (CAGR) of 6.2% during the forecast period, reaching a value of USD 762.24 Billion by 2030.
Activewear Market research report by Future Data Stats, offers a comprehensive view of the Market's historical data from 2019 to 2022, capturing trends, growth patterns, and key drivers. It establishes 2023 as the base year, analysing the Market landscape, consumer behaviour, competition, and regulations. Additionally, the report presents a well-researched forecast period from 2024 to 2032, leveraging data analysis techniques to project the Market's growth trajectory, emerging opportunities, and anticipated challenges.
MARKET OVERVIEW:
Activewear is clothing designed to support an active lifestyle, offering both comfort and functionality. Whether you're hitting the gym, going for a run, or practicing yoga, activewear is specifically crafted to move with your body, providing the flexibility and breathability you need during physical activity. With moisture-wicking fabrics and ergonomic designs, activewear helps keep you cool and dry, allowing you to focus on your workout without distraction. From leggings and sports bras to moisture-wicking tops and breathable shorts, activewear is essential for anyone who enjoys staying active and comfortable during exercise.
In recent years, activewear has become more than just workout attire; it's also a fashion statement. With stylish designs and trendy patterns, activewear seamlessly transitions from the gym to everyday wear. Whether you're running errands or meeting friends for coffee, activewear provides a versatile and fashionable option. With its blend of comfort, style, and functionality, activewear has revolutionized the way we approach both fitness and fashion, making it a staple in many wardrobes around the world.
MARKET DYNAMICS:
With a growing emphasis on leading healthier lifestyles, more people are incorporating regular exercise into their routines, leading to a higher demand for activewear. Additionally, the rise of athleisure as a fashion trend has further fueled the demand for activewear, as consumers seek comfortable yet stylish clothing for both active and casual wear.
The intense competition among brands. With numerous players vying for market share, companies must constantly innovate and differentiate their products to stay ahead. Moreover, the increasing concerns regarding sustainability and environmental impact present a challenge for the activewear industry. As consumers become more eco-conscious, there is a growing demand for sustainable activewear made from recycled materials and produced using environmentally friendly manufacturing processes.
ACTIVEWEAR MARKET SEGMENTAL ANALYSIS
BY TYPE:
Tops, including T-shirts, tank tops, and sweatshirts, represent one of the dominant segments in the activewear market. These garments are designed to provide comfort, breathability, and flexibility, making them ideal for a wide range of activities, from high-intensity workouts to casual wear.
Another significant segment within the activewear market is bottoms, which include leggings, shorts, and sweatpants. With the increasing popularity of activities like yoga, running, and gym workouts, there has been a growing demand for comfortable and stylish bottoms that offer both performance and style. Leggings, in particular, have become a staple in many wardrobes, offering a blend of functionality and fashion.
Outerwear, including jackets and hoodies, is another key segment in the activewear market. Designed to provide warmth, protection, and comfort during outdoor activities, these garments are essential for individuals who exercise in various weather conditions. Additionally, sports bras play a crucial role in the activewear market, offering support and comfort during high-impact activities such as running, aerobics, and CrossFit. Finally, accessories such as headbands, socks, and gloves complement activewear outfits, providing added functionality and style.
BY APPLICATION:
Sports and athletics represent one of the dominant segments within the activewear market. Performance-oriented activewear designed specifically for athletes and sports enthusiasts offers features such as moisture-wicking properties, enhanced breathability, and flexibility to support optimal performance during physical activities.
Fitness and gym activities also contribute significantly to the growth of the activewear market. With the increasing number of people joining gyms and fitness centers, there is a growing demand for activewear that provides both comfort and style. Activewear designed for fitness and gym use offers features such as stretchable fabrics, quick-drying properties, and sweat-wicking capabilities to ensure maximum comfort during workouts.
Yoga and Pilates have emerged as popular forms of exercise, driving demand for activewear that offers flexibility, comfort, and breathability. Activewear designed for yoga and Pilates is made from soft, stretchable fabrics that allow for unrestricted movement and provide support during various poses and movements. Additionally, activewear for outdoor activities such as hiking, running, and cycling is designed to withstand the rigors of outdoor adventures while providing protection from the elements.
BY END USER:
Designed to cater to the specific requirements of men engaged in physical activities, men's activewear offers a combination of functionality, style, and comfort. From moisture-wicking T-shirts to performance-oriented shorts and jackets, men's activewear is tailored to meet the demands of a wide range of sports and activities.
Similarly, women's activewear represents a significant segment within the market. Women's activewear is designed to provide the perfect blend of style and functionality, catering to the diverse needs of women engaged in various forms of physical activity. With a focus on comfort, support, and style, women's activewear includes a wide range of options, including sports bras, leggings, tops, and outerwear, designed to enhance performance and confidence during workouts.
Unisex activewear is another important segment in the market, offering versatile and inclusive options for individuals of all genders. Unisex activewear is designed to be comfortable, functional, and stylish, catering to the needs of a diverse range of consumers.
BY DISTRIBUTION CHANNEL:
Online retail is one of the dominant channels for activewear sales, offering consumers convenience, a wide range of options, and competitive pricing. With the increasing popularity of e-commerce platforms, many activewear brands have established a strong online presence, allowing consumers to browse, purchase, and receive their products with ease.
Offline retail also remains a significant distribution channel for activewear, with department stores, specialty stores, and sportswear stores playing a crucial role in reaching consumers. These brick-and-mortar stores provide consumers with the opportunity to try on activewear, receive personalized assistance, and experience the brand firsthand. Additionally, direct-to-consumer channels, including brand-owned stores and company websites, have gained prominence in the activewear market. By bypassing traditional retail channels, direct-to-consumer brands can offer consumers a more personalized shopping experience, greater product customization, and enhanced brand engagement.
The increasing health and fitness consciousness among consumers, the rise of athleisure as a fashion trend, and the growing preference for comfortable and versatile clothing options. With a diverse range of distribution channels, including online retail, offline retail, and direct-to-consumer channels, activewear brands are well-positioned to reach a broad audience of consumers and capitalize on the growing demand for activewear worldwide.
BY PRICE RANGE:
Low-range activewear includes affordable options that offer good value for money without compromising on quality. These budget-friendly activewear options are popular among price-conscious consumers who are looking for functional and stylish workout clothing at an accessible price point.
Mid-range activewear represents a significant segment within the market, offering a balance between quality, performance, and affordability. These activewear options are designed to meet the needs of consumers who are willing to invest a little more in higher-quality materials, better construction, and enhanced performance features. Mid-range activewear brands often focus on providing a combination of comfort, style, and functionality to attract a broad range of consumers.
High-range activewear caters to consumers who are willing to invest in premium-quality workout clothing with advanced features and innovative designs. These high-end activewear brands focus on using high-performance fabrics, cutting-edge technologies, and premium craftsmanship to deliver superior products that meet the demands of serious athletes and fitness enthusiasts. While high-range activewear may come with a higher price tag, many consumers are willing to invest in these premium products for their superior quality, durability, and performance.
REGIONAL ANALYSIS:
North America holds a significant share of the activewear market, driven by the increasing health and fitness consciousness among consumers, the rise of athleisure as a fashion trend, and the presence of leading activewear brands in the region. The United States, in particular, accounts for a major portion of the North American activewear market, with consumers demanding high-quality, stylish activewear for both athletic and casual wear.
In Europe, the activewear market is characterized by a growing emphasis on health and wellness, driving demand for functional and fashionable activewear. Countries such as the United Kingdom, Germany, and France are witnessing increasing adoption of activewear among consumers, with a focus on performance-oriented clothing for various sports and activities. In the Asia Pacific region, rapid urbanization, rising disposable incomes, and increasing participation in sports and fitness activities are driving market growth. Countries such as China, Japan, and India are witnessing a surge in demand for activewear, with consumers seeking comfortable and stylish clothing options for both active and casual wear.
KEY MARKET PLAYERS:
- Nike Inc.
- Adidas AG
- Under Armour Inc.
- Puma SE
- ASICS Corporation
- Columbia Sportswear Company
- Lululemon Athletica Inc.
- Gap Inc. (Athleta)
- VF Corporation (The North Face, Timberland, Vans)
- New Balance Athletics Inc.
- Reebok International Ltd. (a subsidiary of Adidas AG)
- ASOS plc
- Decathlon Group
- Skechers USA Inc.
- Hanesbrands Inc.
- Fila Holdings Corp.
- Champion (a subsidiary of Hanesbrands Inc.)
- Everlast Worldwide Inc.
- Outdoor Voices Inc.
- Gymshark Ltd.
- 2XU Pty Ltd.
- Carbon38 Inc.
- Alo Yoga Inc.
- ASRV (Athletic Standard Research & Validation)
- Boohoo Group PLC
Table of contents
Executive Summary
Introduction
Market Overview
Market Size and Forecast
Market Dynamics
Drivers
Restraints
Opportunities
Market Segmentation
By Type
By Application
By Gender
By Distribution Channel
By Price Range
By Region
Competitive Landscape
Market Share Analysis
Competitive Scenario
Key Players Profiles
Regional Analysis
North America
Europe
Asia-Pacific
Latin America
Middle East and Africa
Recent Developments and Strategies
Future Outlook and Trends
Appendix
Activewear Market Segmentation
By Type:
- Tops (T-shirts, tank tops, sweatshirts)
- Bottoms (leggings, shorts, sweatpants)
- Outerwear (jackets, hoodies)
- Sports Bras
- Accessories (headbands, socks, gloves)
By Application:
- Sports and Athletics
- Fitness and Gym
- Yoga and Pilates
- Outdoor Activities (hiking, running, cycling)
- Casual Wear
By End User:
- Men's Activewear
- Women's Activewear
- Unisex Activewear
By Distribution Channel:
- Online Retail
- Offline Retail (department stores, specialty stores, sportswear stores)
- Direct-to-Consumer (brand-owned stores, company websites)
By Price Range:
- Low-Range Activewear
- Mid-Range Activewear
- High-Range Activewear
By Geography:
- North America (USA, Canada, Mexico)
- Europe (Germany, UK, France, Russia, Italy, Rest of Europe)
- Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Rest of Asia-Pacific)
- South America (Brazil, Argentina, Columbia, Rest of South America)
- Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria, South Africa, Rest of MEA)
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RESEARCH METHODOLOGY
With a collective industry experience of about 70 years of analysts and experts, Future Data Stats encompasses the most infallible research methodology for its market intelligence and industry analysis. Not only does the company dig deep into the innermost levels of the market, but also examines the minutest details for its market estimates and forecasts.
This approach helps build a greater market-specific view of size, shape, and industry trends within each industry segment. Various industry trends and real-time developments are factored into identifying key growth factors and the future course of the market. The research proceeds are the results of high-quality data, expert views & analysis, and valuable independent opinions. The research process is designed to deliver a balanced view of the global markets and allows stakeholders to make informed decisions, to attain their highest growth objectives.
Future Data Stats offers its clients exhaustive research and analysis, based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. These analytical tools and models distill the data & statistics and enhance the accuracy of our recommendations and advice.
With Future Data Stats calibrated research process and 360° data-evaluation methodology, the clients receive:
- Consistent, valuable, robust, and actionable data & analysis that can easily be referenced for strategic business planning
- Technologically sophisticated and reliable insights through a well-audited and veracious research methodology
- Sovereign research proceeds that present a tangible depiction of the marketplace
With this strong methodology, Future Data Stats ensures that its research and analysis is most reliable and guarantees sound business planning.
The research methodology of the global market involves extensive primary and secondary research. Primary research includes about 24 hours of interviews and discussions with a wide range of stakeholders that include upstream and downstream participants. Primary research typically is a bulk of our research efforts, coherently supported by extensive secondary research. Over 3000 product literature, industry releases, annual reports, and other such documents of key industry participants have been reviewed to obtain a better market understanding and gain enhanced competitive intelligence. In addition, authentic industry journals, trade associations’ releases, and government websites have also been reviewed to generate high-value industry insights.
Primary Research:
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Primary Research
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Desk Research
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Company Analysis
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• Identify key opinion leaders • Questionnaire design • In-depth Interviews • Coverage across the value chain
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• Company Website • Company Annual Reports • Paid Databases • Financial Reports
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• Market Participants • Key Strengths • Product Portfolio • Mapping as per Value Chain • Key focus segment
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Primary research efforts include reaching out to participants through emails, telephonic conversations, referrals, and professional corporate relations with various companies that make way for greater flexibility in reaching out to industry participants and commentators for interviews and discussions.
The aforementioned helps to:
- Validate and improve data quality and strengthen the research proceeds
- Develop a market understanding and expertise
- Supply authentic information about the market size, share, growth, and forecasts
The primary research interview and discussion panels comprise experienced industry personnel.
These participants include, but are not limited to:
- Chief executives and VPs of leading corporations specific to an industry
- Product and sales managers or country heads; channel partners & top-level distributors; banking, investments, and valuation experts
- Key opinion leaders (KOLs)
Secondary Research:
A broad array of industry sources for the secondary research typically includes, but is not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for a competitive scenario and shape of the industry
- Patent and regulatory databases to understand technical & legal developments
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles, web-casts, and other related releases to evaluate the market
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecasts
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PRIMARY SOURCES |
DATA SOURCES |
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• Top executives of end-use industries • C-level executives of the leading Parenteral Nutrition companies • Sales manager and regional sales manager of the Parenteral Nutrition companies • Industry Consultants • Distributors/Suppliers
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• Annual Reports • Presentations • Company Websites • Press Releases • News Articles • Government Agencies’ Publications • Industry Publications • Paid Databases
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Analyst Tools and Models:
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BOTTOM-UP APPROACH |
TOP-DOWN APPROACH |
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· Arriving at · Arriving at · Market Share · Key Market Players |
· Key Market Players · Market Share · Arriving at · Arriving at |
Activewear Market Dynamic Factors
Drivers:
- Growing health and fitness awareness among consumers
- Increasing adoption of active lifestyles
- Rising demand for comfortable and versatile clothing
- Innovations in fabric technology and design
- Expansion of e-commerce platforms
Restraints:
- High competition among key players
- Price sensitivity among consumers
- Challenges related to sustainability and ethical sourcing
- Economic uncertainties impacting consumer spending
- Potential counterfeit products affecting brand reputation
Opportunities:
- Emerging markets and untapped consumer segments
- Personalization and customization trends
- Collaboration opportunities with fitness influencers
- Expansion of product lines into athleisure wear
- Technological advancements in smart activewear
Challenges:
- Supply chain disruptions
- Regulatory challenges related to product safety and labeling
- Fluctuating raw material prices
- Rapid changes in consumer preferences
- Threat of substitution from non-specialized apparel
Frequently Asked Questions
