The global Athleisure Market size was valued at USD 359.42 Billion in 2023 and is projected to expand at a compound annual growth rate (CAGR) of 9.4% during the forecast period, reaching a value of USD 662.08 Billion by 2030.
Athleisure Market research report by Future Data Stats, offers a comprehensive view of the Market's historical data from 2019 to 2022, capturing trends, growth patterns, and key drivers. It establishes 2023 as the base year, analysing the Market landscape, consumer behaviour, competition, and regulations. Additionally, the report presents a well-researched forecast period from 2024 to 2032, leveraging data analysis techniques to project the Market's growth trajectory, emerging opportunities, and anticipated challenges.
MARKET OVERVIEW:
Athleisure is a fashion trend that has taken the world by storm in recent years. It's all about merging athletic wear with leisurewear, creating stylish and comfortable outfits suitable for both the gym and everyday wear. Athleisure pieces are designed to be versatile, allowing you to seamlessly transition from your workout to running errands or meeting friends for coffee. From leggings and sports bras to hoodies and sneakers, athleisure offers a wide range of options to suit any style and activity.
In essence, athleisure is not just about what you wear, but also about how you wear it. It's about embracing comfort without sacrificing style. Whether you're hitting the gym, going for a casual brunch, or simply running errands, athleisure allows you to look and feel your best no matter what the day brings. So, next time you're looking for a practical yet stylish outfit, consider incorporating some athleisure pieces into your wardrobe for a look that's both trendy and comfortable.
MARKET DYNAMICS:
With a growing awareness of the importance of fitness and wellness, more people are turning to athleisure wear as a comfortable and stylish option for both exercise and everyday wear. Additionally, the rise of social media influencers and celebrity endorsements has further fueled the demand for athleisure, as consumers seek to emulate the looks of their favorite personalities.
The intense competition among established athleisure brands and the emergence of new players in the market. This competition puts pressure on pricing and profitability, making it challenging for companies to maintain their market share. However, this competitive landscape also presents opportunities for innovation and differentiation. By focusing on quality, sustainability, and technological advancements, athleisure brands can distinguish themselves in the market and appeal to a broader consumer base.
ATHLEISURE MARKET SEGMENTAL ANALYSIS
BY TYPE:
Tops, including T-shirts, tank tops, and hoodies, are among the most popular segments, experiencing a surge in demand due to their versatility and comfort. Consumers are increasingly opting for athleisure tops not only for workouts but also for casual wear, thereby driving the market growth.
Another key segment driving the athleisure market is bottoms, which include leggings, joggers, and shorts. With the growing trend of wearing athletic wear beyond the gym, the demand for comfortable yet stylish bottoms has increased substantially. Athleisure bottoms offer both functionality and fashion, catering to the evolving preferences of consumers.
Furthermore, the athleisure market is propelled by the rising demand for footwear and accessories. Sneakers and athletic shoes, along with hats, bags, and socks, are witnessing high demand as consumers prioritize comfort and style in their everyday attire.
BY APPLICATION:
In sports and fitness, athleisure wear has become a staple due to its comfort and performance-enhancing features. Athletes and fitness enthusiasts increasingly prefer athleisure apparel for its ability to wick away moisture, flexibility, and breathability, thus driving the market forward.
Moreover, the casual wear segment has witnessed a significant surge in demand for athleisure clothing. With a growing emphasis on comfort without compromising style, consumers are integrating athleisure wear into their daily wardrobes. The versatility of athleisure clothing makes it suitable for various activities, including running errands, meeting friends, or simply lounging at home, thereby contributing to the market's growth.
Furthermore, athleisure wear has gained popularity in specialized activities such as yoga, Pilates, outdoor adventures, travel, and leisure. The flexibility and comfort offered by athleisure apparel make it ideal for these activities, driving demand in these segments.
BY DISTRIBUTION CHANNEL:
Online retail has emerged as a key distribution channel for athleisure wear, offering consumers convenience and a wide range of options. With the increasing preference for online shopping, coupled with the ease of comparing prices and exploring different brands, online retail has become a significant contributor to the growth of the athleisure market.
Physical retail stores also play a crucial role in the distribution of athleisure wear. These stores provide consumers with the opportunity to experience the products firsthand, try them on, and receive personalized assistance from sales associates. Specialty stores, in particular, cater exclusively to athleisure wear, offering a curated selection of brands and styles, thereby attracting consumers looking for specific athleisure products.
Additionally, department stores and sports retail stores are important distribution channels for athleisure wear. Department stores offer a one-stop shopping experience, allowing consumers to explore a variety of brands and products under one roof. Similarly, sports retail stores cater to consumers looking for high-performance athleisure wear, often offering specialized products and expert advice.
BY END USER:
Both men and women are increasingly embracing athleisure wear for its comfort, versatility, and style. With a growing focus on health and wellness, athleisure apparel has become a go-to choice for individuals seeking functional yet fashionable clothing for various activities, from workouts to everyday wear.
Furthermore, Parents are increasingly opting for athleisure clothing for their children due to its comfort, durability, and trendiness. Athleisure wear for kids is designed to accommodate their active lifestyles while keeping them comfortable and stylish, thereby driving the market growth in this segment.
Moreover, the athleisure market's expansion into the kids' segment is fueled by the increasing influence of athleisure trends in children's fashion. As athleisure wear becomes more mainstream, kids are also looking for clothing that allows them to move freely while expressing their personal style.
REGIONAL ANALYSIS:
North America leads the market, driven by the increasing adoption of athleisure wear as a part of everyday fashion. The region's strong sports culture, coupled with rising health consciousness among consumers, contributes significantly to the market's growth. Similarly, Europe and Asia Pacific are witnessing substantial growth in the athleisure market. In Europe, countries like the UK, Germany, and France are key markets, with consumers increasingly seeking athleisure wear for its comfort and style. Meanwhile, in the Asia Pacific region, countries like China, Japan, and India are experiencing a surge in demand for athleisure wear, driven by changing lifestyle preferences and the growing influence of Western fashion trends.
Latin America, the Middle East, and Africa are also emerging as lucrative markets for athleisure wear. In Latin America, countries like Brazil and Mexico are witnessing increasing demand for athleisure clothing, fueled by rising disposable incomes and changing fashion preferences. Similarly, in the Middle East and Africa, the athleisure market is gaining traction, with consumers opting for comfortable and versatile clothing options.
KEY MARKET PLAYERS:
- Adidas AG
- Nike, Inc.
- Puma SE
- Under Armour, Inc.
- Lululemon Athletica Inc.
- ASICS Corporation
- Columbia Sportswear Company
- New Balance Athletics, Inc.
- Skechers USA, Inc.
- VF Corporation
- Gap Inc. (Athleta)
- Hanesbrands Inc.
- Reebok International Ltd. (Subsidiary of Adidas AG)
- Fila Holdings Corp.
- Everlast Worldwide Inc. (Subsidiary of Brands Holdings Limited)
- Calvin Klein, Inc. (Subsidiary of PVH Corp.)
- Tommy Hilfiger Licensing LLC (Subsidiary of PVH Corp.)
- Decathlon Group
- Gymshark Ltd.
- Outdoor Voices
- Lorna Jane Pty Ltd.
- 2XU Pty Ltd.
- Varley Ltd.
- Rhone Apparel Inc.
- Outdoor Voices
Table of Contents
Executive Summary
1.1 Key Findings
1.2 Market Overview
1.3 Competitive Landscape
Introduction
2.1 Definition of Athleisure
2.2 Evolution of Athleisure
2.3 Benefits of Athleisure
Market Overview
3.1 Market Segmentation
3.1.1 By Product Type
3.1.2 By End-User
3.2 Market Size and Forecast
3.3 Market Dynamics
3.3.1 Drivers
3.3.2 Restraints
3.3.3 Opportunities
Key Trends and Innovations
4.1 Technological Advancements
4.2 Sustainable Practices
4.3 Customization and Personalization
Competitive Landscape
5.1 Market Concentration
5.2 Key Players Profile
5.2.1 Company A
5.2.2 Company B
5.2.3 Company C
5.3 Competitive Strategies
5.4 Market Share Analysis
Market Analysis by Product Type
6.1 Apparel
6.2 Footwear
6.3 Accessories
Market Analysis by End-User
7.1 Men
7.2 Women
7.3 Kids
Regional Analysis
8.1 North America
8.2 Europe
8.3 Asia Pacific
8.4 Latin America
8.5 Middle East and Africa
Key Challenges and Future Outlook
9.1 Challenges
9.2 Future Outlook
Conclusion
Appendix
11.1 Research Methodology
11.2 Data Sources
11.3 Glossary
Athleisure Market Segmentation:
By Type:
- Tops (T-shirts, tank tops, hoodies)
- Bottoms (Leggings, joggers, shorts)
- Outerwear (Jackets, windbreakers)
- Footwear (Sneakers, athletic shoes)
- Accessories (Hats, bags, socks)
By Application:
- Sports and Fitness
- Casual Wear
- Yoga and Pilates
- Outdoor Activities
- Travel and Leisure
By Distribution Channel:
- Online Retail
- Physical Retail Stores
- Specialty Stores
- Department Stores
- Sports Retail Stores
By End User:
- Men
- Women
- Kids
By Geography:
- North America (USA, Canada, Mexico)
- Europe (Germany, UK, France, Russia, Italy, Rest of Europe)
- Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Rest of Asia-Pacific)
- South America (Brazil, Argentina, Columbia, Rest of South America)
- Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria, South Africa, Rest of MEA)
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RESEARCH METHODOLOGY
With a collective industry experience of about 70 years of analysts and experts, Future Data Stats encompasses the most infallible research methodology for its market intelligence and industry analysis. Not only does the company dig deep into the innermost levels of the market, but also examines the minutest details for its market estimates and forecasts.
This approach helps build a greater market-specific view of size, shape, and industry trends within each industry segment. Various industry trends and real-time developments are factored into identifying key growth factors and the future course of the market. The research proceeds are the results of high-quality data, expert views & analysis, and valuable independent opinions. The research process is designed to deliver a balanced view of the global markets and allows stakeholders to make informed decisions, to attain their highest growth objectives.
Future Data Stats offers its clients exhaustive research and analysis, based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. These analytical tools and models distill the data & statistics and enhance the accuracy of our recommendations and advice.
With Future Data Stats calibrated research process and 360° data-evaluation methodology, the clients receive:
- Consistent, valuable, robust, and actionable data & analysis that can easily be referenced for strategic business planning
- Technologically sophisticated and reliable insights through a well-audited and veracious research methodology
- Sovereign research proceeds that present a tangible depiction of the marketplace
With this strong methodology, Future Data Stats ensures that its research and analysis is most reliable and guarantees sound business planning.
The research methodology of the global market involves extensive primary and secondary research. Primary research includes about 24 hours of interviews and discussions with a wide range of stakeholders that include upstream and downstream participants. Primary research typically is a bulk of our research efforts, coherently supported by extensive secondary research. Over 3000 product literature, industry releases, annual reports, and other such documents of key industry participants have been reviewed to obtain a better market understanding and gain enhanced competitive intelligence. In addition, authentic industry journals, trade associations’ releases, and government websites have also been reviewed to generate high-value industry insights.
Primary Research:
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Primary Research
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Desk Research
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Company Analysis
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• Identify key opinion leaders • Questionnaire design • In-depth Interviews • Coverage across the value chain
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• Company Website • Company Annual Reports • Paid Databases • Financial Reports
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• Market Participants • Key Strengths • Product Portfolio • Mapping as per Value Chain • Key focus segment
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Primary research efforts include reaching out to participants through emails, telephonic conversations, referrals, and professional corporate relations with various companies that make way for greater flexibility in reaching out to industry participants and commentators for interviews and discussions.
The aforementioned helps to:
- Validate and improve data quality and strengthen the research proceeds
- Develop a market understanding and expertise
- Supply authentic information about the market size, share, growth, and forecasts
The primary research interview and discussion panels comprise experienced industry personnel.
These participants include, but are not limited to:
- Chief executives and VPs of leading corporations specific to an industry
- Product and sales managers or country heads; channel partners & top-level distributors; banking, investments, and valuation experts
- Key opinion leaders (KOLs)
Secondary Research:
A broad array of industry sources for the secondary research typically includes, but is not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for a competitive scenario and shape of the industry
- Patent and regulatory databases to understand technical & legal developments
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles, web-casts, and other related releases to evaluate the market
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecasts
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PRIMARY SOURCES |
DATA SOURCES |
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• Top executives of end-use industries • C-level executives of the leading Parenteral Nutrition companies • Sales manager and regional sales manager of the Parenteral Nutrition companies • Industry Consultants • Distributors/Suppliers
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• Annual Reports • Presentations • Company Websites • Press Releases • News Articles • Government Agencies’ Publications • Industry Publications • Paid Databases
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Analyst Tools and Models:
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BOTTOM-UP APPROACH |
TOP-DOWN APPROACH |
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· Arriving at · Arriving at · Market Share · Key Market Players |
· Key Market Players · Market Share · Arriving at · Arriving at |
Athleisure Market Dynamic Factors
Drivers:
- Growing health consciousness among consumers
- Increasing adoption of athleisure wear in daily lifestyle
- Rising demand for comfortable and versatile clothing
- Influence of social media and celebrity endorsements
Restraints:
- Competition from traditional apparel manufacturers
- Quality and durability concerns among consumers
- Fluctuating raw material prices
- Potential saturation in mature markets
Opportunities:
- Expansion of product lines to include sustainable and eco-friendly options
- Penetration into emerging markets with growing disposable income
- Collaborations with fashion designers and celebrities
- Utilization of advanced technologies for innovative designs
Challenges:
- Maintaining brand authenticity and credibility
- Addressing concerns regarding overpricing
- Ensuring consistent product quality and performance
- Managing inventory and supply chain effectively
Frequently Asked Questions
