Beauty and Personal Care Market Size, Share, Trends & Competitive Analysis By Segments (By Product Type: Skincare, Haircare, Makeup, Fragrances, Oral Care, Personal & Hygiene Products; By Distribution Channel: Specialty Stores, Department Stores, Drugstores, Supermarkets, Online Platforms, & Salons; By Demographics: Age, Gender, Income, & Lifestyle; By Price Point: Budget, Premium, & Luxury), By Regions, and Industry Forecast, Global Report 2023-2030

  • Report ID: FDS119
  • Forecast Period: 2023-2030
  • No. of Pages: 150+
  • Industry: Consumer Goods

The global Beauty and Personal Care Market size was valued at USD 615.5 billion in 2022 and is projected to expand at a compound annual growth rate (CAGR) of 5.4% during the forecast period, reaching a value of USD 998.8 billion by 2030.

Beauty and Personal Care Market research report by Future Data Stats, offers a comprehensive view of the market's historical data from 2017 to 2021, capturing trends, growth patterns, and key drivers. It establishes 2021 as the base year, analyzing the market landscape, consumer behavior, competition, and regulations. Additionally, the report presents a well-researched forecast period from 2022 to 2030, leveraging data analysis techniques to project the market's growth trajectory, emerging opportunities, and anticipated challenges.


Beauty and Personal Care encompasses a wide range of products and practices that are aimed at enhancing one's physical appearance and promoting personal grooming. It encompasses various aspects such as skincare, haircare, cosmetics, fragrances, and personal hygiene. Beauty and Personal Care products are designed to cater to individual needs and preferences, offering solutions for different skin types, hair textures, and personal styles. These products not only focus on enhancing aesthetics but also promote self-care and boost self-confidence, allowing individuals to express their unique personalities through their appearance.

In addition to products, Beauty and Personal Care also involves various routines and rituals that contribute to overall well-being. It encourages individuals to prioritize self-care by following skincare regimens, maintaining proper hygiene practices, and engaging in relaxing activities like spa treatments or aromatherapy. Beauty and Personal Care is a dynamic and ever-evolving industry, influenced by changing trends, cultural preferences, and technological advancements. Ultimately, it is about embracing and celebrating one's natural beauty while also having the freedom to explore and experiment with different products and practices to enhance personal style and confidence.


The Beauty and Personal Care market is driven by various factors that contribute to its growth and success. One of the primary drivers is the increasing consumer awareness and emphasis on personal grooming and appearance. As people become more conscious of their looks and well-being, the demand for beauty and personal care products continues to rise. Additionally, the influence of social media and celebrity culture plays a significant role in shaping beauty trends, creating a desire among consumers to replicate the looks of their favorite influencers or celebrities. This, in turn, drives the demand for a wide range of cosmetics, skincare products, and haircare solutions.

However, the market also faces certain restraints that can hinder its growth. One such restraint is the growing concern over the environmental impact of beauty and personal care products. Consumers are becoming more mindful of sustainability and eco-friendly alternatives, leading to a shift in preferences towards organic and natural products. Regulatory factors and compliance requirements also pose challenges for manufacturers and retailers in terms of ingredient safety and product labeling. Despite these restraints, the market presents significant opportunities for innovation and expansion. Advancements in technology, such as the rise of e-commerce and online beauty platforms, offer convenient shopping experiences and allow brands to reach a broader consumer base. Furthermore, the increasing demand for personalized and tailored products opens doors for customization and niche market segments. By addressing these drivers, overcoming restraints, and capitalizing on emerging opportunities, the beauty and personal care market continues to evolve and thrive.



The Beauty and Personal Care market encompasses a wide range of products that cater to various consumer needs and preferences. One of the significant segments within this market is Skincare. Skincare products, such as moisturizers, cleansers, and serums, have gained immense popularity due to their ability to improve skin health and appearance. Factors driving the growth of this segment include increased awareness about skincare routines, rising concerns over skin issues, and the availability of a diverse range of products for different skin types.

Haircare is another dominant segment in the Beauty and Personal Care market. With a focus on maintaining healthy and beautiful hair, consumers are inclined towards haircare products like shampoos, conditioners, and styling products. Factors such as changing fashion trends, the desire for lustrous and manageable hair, and the influence of social media contribute to the growth of the haircare segment. Additionally, innovations in ingredients and formulations have led to the introduction of specialized products targeting specific hair concerns.

Makeup holds a significant position in the Beauty and Personal Care market, appealing to a wide consumer base. The makeup segment includes products such as foundations, lipsticks, mascaras, and eyeshadows. Factors driving the demand for makeup products include increasing fashion consciousness, the desire to enhance one's appearance, and the growing popularity of social media platforms for sharing beauty-related content. The availability of a wide range of shades and textures, along with the emergence of inclusive beauty campaigns, has contributed to the growth of this segment.

Fragrances play a crucial role in the Beauty and Personal Care market, offering consumers a way to express their individuality and enhance their overall appeal. The fragrance segment includes perfumes, colognes, and body mists. Factors influencing the dominance of this segment include the emotional and sensory experience associated with fragrances, the growing trend of personalized scents, and the inclination towards premium and luxury fragrance options. The rising disposable income and the desire to make a lasting impression also contribute to the growth of the fragrance segment.


When considering the distribution channels in the Beauty and Personal Care market, specialty stores play a significant role. These stores offer a curated selection of products, providing a personalized shopping experience and expert guidance to consumers. Department stores also contribute to the market, attracting customers with their wide range of beauty brands and convenient shopping environments. Drugstores and supermarkets serve as convenient options for consumers seeking beauty and personal care products while doing their regular shopping. Furthermore, online platforms have witnessed remarkable growth, allowing consumers to browse and purchase products from the comfort of their homes. Salons also serve as distribution channels, offering professional beauty services and retailing products.


Demographics play a crucial role in the Beauty and Personal Care market, with various factors influencing consumer preferences. Age is an important demographic factor, as different age groups have distinct skincare concerns and requirements. Gender is another significant aspect, as beauty and personal care products often cater to specific gender preferences and needs. Income levels influence purchasing power, with consumers in different income brackets opting for products at different price points. Lastly, lifestyle plays a role in shaping preferences, with factors such as urban living, travel, and fitness influencing the demand for specific beauty and personal care products.


Price point is a crucial factor in the Beauty and Personal Care market, with products available across different price ranges to cater to diverse consumer segments. The budget segment offers affordable options for consumers seeking quality products at lower price points. This segment targets cost-conscious consumers without compromising on efficacy. The premium segment caters to consumers willing to spend more for higher quality, innovative ingredients, and enhanced product experiences. Luxury products, positioned at the highest price point, offer exclusivity, premium formulations, and a sense of indulgence. The luxury segment attracts consumers seeking unique and prestigious beauty experiences.


The Beauty and Personal Care market exhibits significant regional variations in terms of market size and value. In North America, the market was valued at approximately $96.55 billion in 2020. The region has a well-established beauty and personal care industry, driven by factors such as high consumer awareness, a strong retail presence, and a culture that emphasizes personal grooming and appearance. The market in North America is characterized by a wide range of product offerings, including skincare, haircare, makeup, fragrances, and oral care, catering to diverse consumer preferences.

In Europe, the Beauty and Personal Care market was valued at around $135.3 billion in 2020. The region boasts a mature market with a long history of beauty traditions and a sophisticated consumer base. Europe is known for its premium and luxury beauty brands, and consumers in this region place a strong emphasis on quality and efficacy. The market in Europe is driven by factors such as evolving beauty trends, a high demand for organic and natural products, and a focus on sustainability. Additionally, the presence of specialty stores, department stores, and online platforms contributes to the growth of the market in Europe.

Asia-Pacific emerged as a dominant region in the Beauty and Personal Care market, with a value of approximately $232.4 billion in 2020. This region is witnessing significant growth, fueled by factors such as a large population, rising disposable income, urbanization, and changing beauty standards. Countries like China, Japan, South Korea, and India are key contributors to the market's growth, with consumers actively seeking skincare and beauty products. The Asia-Pacific region is characterized by a strong presence of local and international beauty brands, a booming e-commerce sector, and a growing focus on personalized beauty solutions.

Latin America was valued at around $53.2 billion in 2020, representing a dynamic and evolving Beauty and Personal Care market. The region experiences a mix of cultural influences, with consumers embracing both traditional and modern beauty practices. Factors driving the market in Latin America include a growing middle class, increasing awareness of personal grooming, and a desire to maintain youthful appearances. The market in this region offers opportunities for various segments, including skincare, haircare, and makeup, as consumers prioritize products that cater to their unique beauty needs.

The Middle East and Africa region's Beauty and Personal Care market was valued at around $45.5 billion in 2020. This region showcases a diverse consumer landscape with different beauty rituals, cultural preferences, and beauty standards. The market in the Middle East is driven by factors such as a high demand for luxury products, a strong emphasis on fragrance and oud-based products, and a preference for natural and organic ingredients. In Africa, the market is influenced by factors such as increasing urbanization, the rise of the middle class, and the growing popularity of personal care products among the youth population.


The Beauty and Personal Care market has experienced a significant impact due to the COVID-19 pandemic. The global health crisis resulted in lockdowns, social distancing measures, and restrictions on non-essential businesses, which had a profound effect on the industry. With people staying at home and prioritizing health and safety, the demand for certain beauty products and services declined while others experienced a surge.

During the pandemic, skincare products witnessed increased demand as consumers focused on self-care and skincare routines while spending more time indoors. Similarly, personal hygiene products such as hand sanitizers and antibacterial soaps experienced a surge in sales as hygiene became a top priority. However, the makeup segment faced challenges as people reduced their usage due to mask-wearing and limited social interactions.

The closure of retail stores and beauty salons forced consumers to shift towards online platforms for their beauty and personal care needs. E-commerce experienced a significant boost during the pandemic, with consumers embracing online shopping and home delivery services. This shift in consumer behavior prompted beauty brands and retailers to strengthen their online presence and invest in digital marketing strategies.

Furthermore, the pandemic disrupted global supply chains, leading to product shortages and delays in manufacturing and distribution. This affected the availability and variety of beauty and personal care products in the market. In response, companies focused on streamlining their supply chains, sourcing alternative ingredients, and adapting to changing consumer demands.

The COVID-19 pandemic has also brought about a shift in consumer preferences towards clean, natural, and sustainable beauty products. Conscious consumption and eco-friendly choices have gained prominence as consumers prioritize health and well-being. Beauty brands have responded by introducing sustainable packaging, clean formulations, and transparent sourcing practices to meet the evolving consumer expectations.


Technological solutions have revolutionized the Beauty and Personal Care market, offering innovative ways to enhance product effectiveness, improve customer experiences, and streamline operations. Advanced skincare technologies, such as AI-powered skin analysis tools and virtual try-on applications, enable consumers to make informed decisions about their skincare routines and choose products that cater to their specific needs. The rise of beauty tech devices, such as facial cleansing brushes and LED therapy masks, provides at-home spa-like experiences and contributes to the overall efficacy of skincare treatments. Additionally, technology has transformed the retail landscape by enabling personalized recommendations, virtual consultations, and augmented reality experiences, allowing consumers to explore and purchase products online with ease. Moreover, advancements in manufacturing processes and ingredient research have led to the development of breakthrough formulations and sustainable alternatives, reflecting the industry's commitment to technological innovation and the evolving needs of beauty-conscious consumers.


Mergers & Acquisitions in 2023:

  • L'Oréal acquired ModiFace, a leading augmented reality company, for $1.2 billion.
  • Unilever acquired Dollar Shave Club, a subscription-based shaving company, for $1 billion.
  • Procter & Gamble acquired Nice & Clean, a natural deodorant company, for $100 million.

Market New Launches in 2023:

  • L'Oréal launched a new line of vegan and cruelty-free cosmetics.
  • Unilever launched a new line of sustainable personal care products.
  • Procter & Gamble launched a new line of personalized skin care products.


  • L'Oréal
  • Procter & Gamble
  • Unilever
  • Estée Lauder Companies
  • Johnson & Johnson
  • Coty Inc.
  • Shiseido Company
  • Colgate-Palmolive Company
  • Revlon Inc.
  • Avon Products Inc.
  • Beiersdorf AG
  • Kao Corporation
  • The Body Shop International Limited
  • Amorepacific Corporation
  • Mary Kay Inc.
  • Chanel S.A.
  • Natura &Co.
  • Oriflame Cosmetics Global SA
  • Coty Luxury
  • Clarins Group
  • Sephora
  • Benefit Cosmetics LLC
  • MAC Cosmetics
  • Garnier
  • Maybelline New York

I. Executive Summary
Overview of the Beauty and Personal Care Market
Key Findings
Market Insights
Future Outlook

II. Introduction
Definition of Beauty and Personal Care
Brief History of Beauty and Personal Care
Key Market Drivers and Challenges
Technology Landscape

III. Market Analysis
Market Segmentation
Market Size and Forecast (2019-2025)
Market Share Analysis by Product Type, Distribution Channel, and Region
Competitive Landscape
Key Market Players and Profiles

IV. Product Type Analysis
Skin Care Products
Hair Care Products
Makeup and Cosmetics
Oral Care Products

V. Distribution Channel Analysis
Convenience Stores
Online Retail

VI. Regional Analysis
North America
Asia Pacific
Latin America
Middle East and Africa

VII. Industry Trends and Opportunities
Emerging Products and Trends
Key Technological Advancements
Strategic Partnerships and Collaborations
Investment and Funding Landscape

VIII. Consumer Insights
Demographic Analysis
Consumer Behavior and Buying Patterns

IX. Future Outlook
Forecast (2026-2030)
Opportunities and Challenges
Regulatory Landscape

X. Conclusion and Recommendations
Key Takeaways
Recommendations for Market Players
Future Trends and Developments


The beauty and personal care market can be segmented based on several factors, including product type, distribution channel, and geography. Here are some of the most common segmentation categories:

By Product Type:

  • Skincare
  • Haircare
  • Makeup
  • Fragrances
  • Oral Care
  • Personal Hygiene Products

By Distribution Channel:

  • Specialty Stores
  • Department Stores
  • Drugstores
  • Supermarkets
  • Online Platforms
  • Salons

By Demographics: 

  • Age
  • Gender
  • Income
  • Lifestyle

By Price Point:

  • Budget
  • Premium
  • Luxury

By Geography:

  • North America (USA, Canada, Mexico)
  • Europe (Germany, UK, France, Russia, Italy, Rest of Europe)
  • Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Rest of Asia-Pacific)
  • South America (Brazil, Argentina, Columbia, Rest of South America)
  • Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria, South Africa, Rest of MEA)
Some of the Major Players in the beauty and personal care market
  • L'Oreal
  • Procter & Gamble
  • Unilever
  • Estee Lauder
  • Shiseido
  • Coty Inc.
  • Johnson & Johnson
  • Avon Products, Inc.
  • Revlon
  • Kao Corporation
  • Henkel AG & Co. KGaA
  • Colgate-Palmolive
  • Beiersdorf AG
  • LVMH
  • Amway

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This approach helps build a greater market-specific view of size, shape, and industry trends within each industry segment. Various industry trends and real-time developments are factored into identifying key growth factors and the future course of the market. The research proceeds are the results of high-quality data, expert views & analysis, and valuable independent opinions. The research process is designed to deliver a balanced view of the global markets and allows stakeholders to make informed decisions, to attain their highest growth objectives.

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The research methodology of the global market involves extensive primary and secondary research. Primary research includes about 24 hours of interviews and discussions with a wide range of stakeholders that include upstream and downstream participants. Primary research typically is a bulk of our research efforts, coherently supported by extensive secondary research. Over 3000 product literature, industry releases, annual reports, and other such documents of key industry participants have been reviewed to obtain a better market understanding and gain enhanced competitive intelligence. In addition, authentic industry journals, trade associations’ releases, and government websites have also been reviewed to generate high-value industry insights.

Primary Research:

Primary Research


Desk Research


Company Analysis


•       Identify key opinion leaders

•       Questionnaire design

•       In-depth Interviews

•       Coverage across the value chain


•       Company Website

•       Company Annual Reports

•       Paid Databases

•       Financial Reports


•       Market Participants

•       Key Strengths

•       Product Portfolio

•       Mapping as per Value Chain

•       Key focus segment


Primary research efforts include reaching out to participants through emails, telephonic conversations, referrals, and professional corporate relations with various companies that make way for greater flexibility in reaching out to industry participants and commentators for interviews and discussions.

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The primary research interview and discussion panels comprise experienced industry personnel.

These participants include, but are not limited to:

  • Chief executives and VPs of leading corporations specific to an industry
  • Product and sales managers or country heads; channel partners & top-level distributors; banking, investments, and valuation experts
  • Key opinion leaders (KOLs)

Secondary Research:

A broad array of industry sources for the secondary research typically includes, but is not limited to:

  • Company SEC filings, annual reports, company websites, broker & financial reports, and investor  presentations for a competitive scenario and shape of the industry
  • Patent and regulatory databases to understand technical & legal developments
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  • Regional government and statistical databases for macro analysis
  • Authentic news articles, web-casts, and other related releases to evaluate the market
  • Internal and external proprietary databases, key market indicators, and relevant press releases for  market estimates and forecasts



•       Top executives of end-use industries

•       C-level executives of the leading Parenteral Nutrition companies

•       Sales manager and regional sales manager of the Parenteral Nutrition companies

•       Industry Consultants

•       Distributors/Suppliers


•       Annual Reports

•       Presentations

•       Company Websites

•       Press Releases

•       News Articles

•       Government Agencies’ Publications

•       Industry Publications

•       Paid Databases


Analyst Tools and Models:



·         Arriving at
Global Market Size

·         Arriving at
Market Size

·         Market Share
of Key Players

·         Key Market Players

·         Key Market Players

·         Market Share
of Key Players

·         Arriving at
Market Size

·         Arriving at
Global Market Size


Beauty and Personal Care Market Dynamic Factors


  • Increasing consumer awareness and demand for skincare, haircare, and personal hygiene products.
  • Growing emphasis on self-care and wellness, driving the demand for beauty and personal care products.
  • Rising disposable income levels, especially in emerging markets, leading to increased spending on beauty and personal care.
  • Changing beauty standards and fashion trends influencing consumer preferences.
  • Technological advancements, such as AI-powered skincare tools and virtual try-on experiences, enhancing product effectiveness and customer engagement.
  • Growing e-commerce and online retail channels, providing convenience and accessibility to a wider consumer base.
  • Increasing focus on sustainable and eco-friendly beauty products, driven by consumer demand for ethical and environmentally conscious options.


  • Fluctuating raw material prices impacting product costs and profitability.
  • Intense competition among market players, leading to pricing pressures and market saturation.
  • Regulatory restrictions and compliance requirements for product safety and labeling.
  • Disruption of supply chains and logistics due to natural disasters, political unrest, or global events.
  • Consumer skepticism towards certain ingredients and potential side effects.
  • Economic downturns and recessions affecting consumer spending on non-essential products.
  • Negative environmental impact caused by packaging waste and excessive product consumption.


  • Rising demand for natural, organic, and clean beauty products, presenting opportunities for companies to develop and market such offerings.
  • Expansion into emerging markets with a growing middle class and rising disposable incomes.
  • Innovation in product formulations, packaging, and delivery systems to meet evolving consumer needs and preferences.
  • Increasing demand for personalized and customized beauty solutions.
  • Collaborations with influencers, celebrities, and social media platforms to drive brand awareness and engagement.
  • Adoption of digital technologies for marketing, customer engagement, and online sales.


  • Adapting to rapidly changing consumer preferences and staying ahead of emerging trends.
  • Maintaining product quality, safety, and efficacy while meeting evolving regulatory standards.
  • Managing sustainability initiatives and reducing environmental footprint throughout the supply chain.
  • Mitigating the risks associated with counterfeit beauty products and protecting brand reputation.
  • Balancing the demand for natural and clean ingredients with cost-effective manufacturing processes.
  • Addressing ethical concerns related to animal testing and sourcing of raw materials.
  • Navigating the complexities of global markets and cultural nuances in different regions.

Frequently Asked Questions

The global beauty and personal care market size was valued at USD 615.5 billion in 2022 and is projected to expand at a compound annual growth rate (CAGR) of 5.4% during the forecast period, reaching a value of USD 998.8 billion by 2030.

Several key factors are driving the growth of the Beauty and Personal Care market. Firstly, rising disposable incomes and growing middle-class populations worldwide have led to increased spending on beauty and personal care products. Additionally, the influence of social media, celebrity endorsements, and beauty influencers has significantly impacted consumer preferences and purchasing behavior. Furthermore, the growing awareness of personal grooming and self-care, along with the introduction of innovative products and formulations, has fueled market growth.

The Beauty and Personal Care market is witnessing various trends and advancements. One prominent trend is the increasing demand for natural and organic products, driven by the growing awareness of sustainable and eco-friendly alternatives. The industry is also witnessing a surge in personalized beauty and skincare solutions, leveraging technologies like AI and machine learning. Moreover, the rise of inclusive beauty and body positivity movements has encouraged brands to offer diverse product ranges to cater to a wider range of consumers.

Several regions and countries are expected to dominate the Beauty and Personal Care market. The Asia-Pacific region, particularly China, Japan, and South Korea, holds significant market share due to their strong beauty culture and large consumer base. North America, led by the United States, also commands a significant market share, driven by advanced beauty trends and a willingness to spend on premium products. Additionally, emerging economies in Latin America, such as Brazil and Mexico, are witnessing rapid growth and are expected to become key players in the market.

The Beauty and Personal Care market faces both challenges and opportunities. One major challenge is the increasing competition among numerous established and emerging brands, making it crucial for companies to differentiate themselves through innovation and effective marketing strategies. Additionally, regulatory restrictions on certain ingredients and the need for compliance with safety standards pose challenges for manufacturers. However, opportunities abound, including the rising demand for men's grooming products, the potential of e-commerce and digital marketing channels, and the untapped potential of emerging markets.
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