Casual Dining Market Size, Share, Trends & Competitive Analysis By Type (Full-Service Restaurants, Buffet Restaurants, Fast Casual Restaurants) By Cuisine (American, Italian, Mexican, Asian, Others) By Service Model: By Regions, and Industry Forecast, Global Report 2023-2030

The global Casual Dining market size was valued at USD 485.30 billion in 2023 and is projected to expand at a compound annual growth rate (CAGR) of 4.9% during the forecast period, reaching a value of USD 122.50 billion by 2030.

Casual Dining market research report by Future Data Stats, offers a comprehensive view of the market's historical data from 2018 to 2021, capturing trends, growth patterns, and key drivers. It establishes 2022 as the base year, analyzing the market landscape, consumer behavior, competition, and regulations. Additionally, the report presents a well-researched forecast period from 2023 to 2030, leveraging data analysis techniques to project the market's growth trajectory, emerging opportunities, and anticipated challenges.


Casual Dining refers to a category within the restaurant industry that offers a relaxed and informal dining experience to patrons. It occupies a middle ground between fast food and fine dining, providing a comfortable atmosphere where customers can enjoy reasonably priced meals while socializing with friends or family. Casual dining establishments typically feature a diverse menu with a variety of cuisine options, and customers often order and pay at the table rather than at a counter. This dining segment is known for its emphasis on customer service, a welcoming ambiance, and a menu that caters to a wide range of tastes, making it a popular choice for those seeking a balanced dining experience between convenience and quality.


The changing dining preferences of consumers who seek a relaxed yet quality dining experience. The appeal of Casual Dining lies in its ability to offer diverse menus, accommodating various tastes and dietary preferences, and creating a social atmosphere that encourages patrons to linger and enjoy their meals. Additionally, the convenience of Casual Dining establishments, often found in easily accessible locations, attracts consumers looking for an alternative to fast food or fine dining. These factors collectively drive the market's growth and popularity.

However, the Casual Dining market does face restraints, such as increasing competition from the fast-casual segment and delivery services. Fast-casual restaurants offer a similar balance of convenience and quality but often at a lower price point, challenging traditional Casual Dining establishments. Furthermore, economic fluctuations can impact consumer spending on dining out, affecting the industry's revenue. Nevertheless, opportunities abound, especially in adapting to evolving consumer preferences and embracing technology for online ordering and delivery services. The integration of sustainable and healthy menu options also presents an opportunity to cater to health-conscious diners.



Full-Service Restaurants are a dominant category within the Casual Dining market, known for offering a comprehensive dining experience with table service. The dominance of full-service restaurants is driven by factors like the personalized service, diverse menu offerings, and the opportunity for patrons to sit, relax, and enjoy their meals at their own pace. These establishments often focus on creating a cozy and inviting ambiance, making them a popular choice for family gatherings, celebrations, and special occasions.

Buffet Restaurants also hold a significant presence in the Casual Dining market, characterized by self-service counters where patrons can select and serve themselves from a variety of dishes. The dominance of buffet restaurants is attributed to factors such as the all-you-can-eat concept, allowing customers to sample a wide range of dishes at a fixed price. Buffet restaurants often offer a diverse menu spanning different cuisines, catering to customers seeking variety and value for their dining experience.

Fast Casual Restaurants represent another dominant factor in the Casual Dining market. These establishments strike a balance between speed and quality, offering counter service with food prepared to order using higher-quality ingredients than traditional fast-food outlets. The dominance of fast casual restaurants is driven by factors like the demand for quick, yet healthier dining options, the customization of menu items, and the ability to cater to busy lifestyles. Patrons looking for a convenient and affordable dining experience, coupled with fresher and more artisanal options, often choose fast casual restaurants as their preferred casual dining option.


American cuisine stands as a dominant force within the Casual Dining market, driven by factors like familiarity and comfort. Classic American dishes, such as burgers, sandwiches, and comfort food like macaroni and cheese, appeal to a broad audience. Casual Dining establishments offering American cuisine often create a welcoming atmosphere that mirrors the comfort associated with traditional American home-cooked meals.

Italian cuisine also holds a significant presence, characterized by its popularity worldwide and timeless appeal. Factors contributing to its dominance include the widespread love for pasta, pizza, and Italian flavors. Casual Dining restaurants serving Italian cuisine often emphasize the cozy and family-friendly ambiance, making them a top choice for gatherings and celebrations.

Mexican, Asian, and other international cuisines further diversify the Casual Dining market. Mexican cuisine's dominance is driven by the popularity of dishes like tacos, burritos, and nachos, known for their bold and spicy flavors. Asian cuisine, encompassing a wide range of dishes from various Asian countries, appeals to patrons seeking diverse and exotic flavors. Other international cuisines cater to niche preferences, allowing Casual Dining establishments to provide unique and culturally rich dining experiences. The dominance of these cuisines underscores the market's ability to cater to a globalized and multicultural consumer base, offering something for every palate.


Patrons choosing dine-in service seek the ambiance of a restaurant setting, the convenience of having meals served at their table, and the opportunity to enjoy the company of friends or family. This service model often emphasizes customer comfort, offering a space where patrons can savor their meals at their own pace while engaging in conversation or celebration.

Takeout and Delivery service is another influential factor in the Casual Dining market, reflecting the evolving consumer demand for convenience and flexibility. Dominant factors driving this service model include the fast-paced lifestyle of modern consumers, the need for quick and easy access to restaurant meals, and the growth of online ordering platforms. Casual Dining establishments offering takeout and delivery cater to patrons who prefer enjoying restaurant-quality meals in the comfort of their homes or offices, making it an essential aspect of the market's adaptability to changing consumer behaviors.


North America stands as a dominant force, driven by its diverse culinary scene and a well-established Casual Dining culture. The region's dominance in the market is attributed to factors such as a high concentration of Casual Dining chains, a strong tradition of dining out, and consumer preferences for convenience and variety. North America's innovation in menu offerings and dining experiences further reinforces its position as a leader in the Casual Dining market.

Europe also plays a significant role, with countries like Italy, France, and the United Kingdom renowned for their culinary traditions. The region's Casual Dining market is characterized by factors such as the popularity of cafe culture, a focus on fresh and locally sourced ingredients, and a growing interest in international cuisines. Europe's diverse dining options and emphasis on quality dining experiences contribute to its influence in the global Casual Dining market.

Asia Pacific, with its vast and diverse consumer base, is emerging as a dominant force in the Casual Dining market. Countries like China, Japan, and India showcase strong growth potential, driven by factors such as the rising middle-class population, urbanization, and the increasing popularity of dining out. The region's market dominance is characterized by its diverse range of Asian and international cuisines, offering unique and culturally rich dining experiences.


Initially, the pandemic led to widespread closures and restrictions on dine-in services, causing a sharp decline in revenue for many Casual Dining establishments. The sudden shift in consumer behavior towards takeout and delivery services became essential for survival during lockdowns.

Moreover, the pandemic accelerated the adoption of digital technology, with restaurants implementing online ordering and contactless payment options. Health and safety protocols, such as enhanced cleaning measures and social distancing, became paramount in creating a safe dining environment. While the initial impact was severe, the Casual Dining market demonstrated resilience by adapting to new consumer preferences and evolving safety standards. As restrictions eased and vaccination efforts progressed, recovery in the Casual Dining sector was seen, with many restaurants embracing outdoor dining and reimagining their dine-in experiences to align with the post-pandemic era.


Mergers & Acquisitions

  • In March 2023, Brinker International, Inc. (EAT) acquired Chuy's Holdings, Inc. (CHUY) for $590 million.
  • In February 2023, Bloomin' Brands, Inc. (BLMN) acquired Outback Steakhouse, Inc. (OSI) for $3.2 billion.
  • In January 2023, Inspire Brands, Inc. (Inspire) acquired Dunkin' Brands Group, Inc. (DNKN) for $11.3 billion.

Product New Launches

  • In March 2023, McDonald's Corporation (MCD) launched its new McCrispy chicken sandwich.
  • In February 2023, Burger King Corporation (BKW) launched its new Impossible Whopper.
  • In January 2023, Wendy's Company (WEN) launched its new Pretzel Bacon Cheeseburger.


  • Darden Restaurants, Inc.
  • Brinker International, Inc.
  • The Cheesecake Factory Incorporated
  • Bloomin' Brands, Inc.
  • Texas Roadhouse, Inc.
  • Applebee's Neighborhood Grill + Bar
  • Chili's Grill & Bar
  • Red Lobster
  • Olive Garden
  • TGI Fridays
  • Outback Steakhouse
  • Cracker Barrel Old Country Store, Inc.
  • Ruby Tuesday
  • Buffalo Wild Wings
  • IHOP (International House of Pancakes)
  • Panera Bread
  • Nando's
  • The Habit Burger Grill
  • Shake Shack
  • BJ's Restaurants, Inc.
  • P.F. Chang's China Bistro
  • Yard House
  • LongHorn Steakhouse
  • Mellow Mushroom
  • Carrabba's Italian Grill
  • others

Table of Contents

  1. Introduction
  2. Executive Summary
  3. Market Overview
  4. Market Segmentation
    • By Type
    • By Cuisine
    • By Service Model
    • By Region
  5. Key Players in the Casual Dining Market
  6. Competitive Landscape
    • Market Share Analysis
  7. Recent Developments and Trends
  8. Consumer Preferences and Behavior
  9. Market Drivers
  10. Market Restraints
  11. Market Opportunities
  12. Challenges in the Casual Dining Market
  13. Regulatory Environment
  14. Technological Advancements
  15. Impact of COVID-19 on the Casual Dining Market
  16. Future Outlook
  17. Conclusion
  18. Appendix
  • Glossary of Terms
  • Methodology
  • About the Author/Company

Casual Dining Market Segmentation

By Type:

  • Full-Service Restaurants
  • Buffet Restaurants
  • Fast Casual Restaurants

By Cuisine:

  • American
  • Italian
  • Mexican
  • Asian
  • Others

By Service Model:

  • Dine-In
  • Takeout and Delivery


By Geography:

  • North America (USA, Canada, Mexico)
  • Europe (Germany, UK, France, Russia, Italy, Rest of Europe)
  • Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Rest of Asia-Pacific)
  • South America (Brazil, Argentina, Columbia, Rest of South America)
  • Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria, South Africa, Rest of MEA)

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This approach helps build a greater market-specific view of size, shape, and industry trends within each industry segment. Various industry trends and real-time developments are factored into identifying key growth factors and the future course of the market. The research proceeds are the results of high-quality data, expert views & analysis, and valuable independent opinions. The research process is designed to deliver a balanced view of the global markets and allows stakeholders to make informed decisions, to attain their highest growth objectives.

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The research methodology of the global market involves extensive primary and secondary research. Primary research includes about 24 hours of interviews and discussions with a wide range of stakeholders that include upstream and downstream participants. Primary research typically is a bulk of our research efforts, coherently supported by extensive secondary research. Over 3000 product literature, industry releases, annual reports, and other such documents of key industry participants have been reviewed to obtain a better market understanding and gain enhanced competitive intelligence. In addition, authentic industry journals, trade associations’ releases, and government websites have also been reviewed to generate high-value industry insights.

Primary Research:

Primary Research


Desk Research


Company Analysis


•       Identify key opinion leaders

•       Questionnaire design

•       In-depth Interviews

•       Coverage across the value chain


•       Company Website

•       Company Annual Reports

•       Paid Databases

•       Financial Reports


•       Market Participants

•       Key Strengths

•       Product Portfolio

•       Mapping as per Value Chain

•       Key focus segment


Primary research efforts include reaching out to participants through emails, telephonic conversations, referrals, and professional corporate relations with various companies that make way for greater flexibility in reaching out to industry participants and commentators for interviews and discussions.

The aforementioned helps to:

  • Validate and improve data quality and strengthen the research proceeds
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  • Supply authentic information about the market size, share, growth, and forecasts

The primary research interview and discussion panels comprise experienced industry personnel.

These participants include, but are not limited to:

  • Chief executives and VPs of leading corporations specific to an industry
  • Product and sales managers or country heads; channel partners & top-level distributors; banking, investments, and valuation experts
  • Key opinion leaders (KOLs)

Secondary Research:

A broad array of industry sources for the secondary research typically includes, but is not limited to:

  • Company SEC filings, annual reports, company websites, broker & financial reports, and investor  presentations for a competitive scenario and shape of the industry
  • Patent and regulatory databases to understand technical & legal developments
  • Scientific and technical writings for product information and related preemptions
  • Regional government and statistical databases for macro analysis
  • Authentic news articles, web-casts, and other related releases to evaluate the market
  • Internal and external proprietary databases, key market indicators, and relevant press releases for  market estimates and forecasts



•       Top executives of end-use industries

•       C-level executives of the leading Parenteral Nutrition companies

•       Sales manager and regional sales manager of the Parenteral Nutrition companies

•       Industry Consultants

•       Distributors/Suppliers


•       Annual Reports

•       Presentations

•       Company Websites

•       Press Releases

•       News Articles

•       Government Agencies’ Publications

•       Industry Publications

•       Paid Databases


Analyst Tools and Models:



·         Arriving at
Global Market Size

·         Arriving at
Market Size

·         Market Share
of Key Players

·         Key Market Players

·         Key Market Players

·         Market Share
of Key Players

·         Arriving at
Market Size

·         Arriving at
Global Market Size


Casual Dining Market Dynamic Factors


  • Shifting consumer preferences toward dining out.
  • Demand for convenience and social dining experiences.
  • Diverse menu offerings and culinary innovation.
  • Urbanization and increased disposable income.
  • Growth of online delivery and takeout services.
  • Globalization of cuisines and flavors.


  • Competitive market with numerous restaurant chains.
  • Fluctuating consumer spending patterns.
  • Rising operating costs and labor shortages.
  • Regulatory challenges and health and safety standards.
  • Environmental concerns and sustainability expectations.
  • Impact of economic recessions and global events.


  • Expansion into emerging markets and regions.
  • Adoption of digital technology for online ordering.
  • Menu diversification with health-conscious options.
  • Collaborations and partnerships with food delivery platforms.
  • Focus on sustainability and eco-friendly practices.
  • Adaptation to changing consumer behavior.


  • Competition from fast-casual and fast-food segments.
  • Maintaining consistent food quality and customer service.
  • Attracting and retaining skilled staff.
  • Meeting evolving health and safety regulations.
  • Addressing environmental sustainability concerns.
  • Adapting to post-pandemic dining trends.

Frequently Asked Questions

The global Casual Dining market size was valued at USD 485.30 billion in 2023 and is projected to expand at a compound annual growth rate (CAGR) of 4.9% during the forecast period, reaching a value of USD 122.50 billion by 2030.

Key growth drivers include shifting consumer preferences towards dining out, demand for convenience and diverse culinary experiences, and the rise of online delivery and takeout services.

Current trends include the adoption of digital technology for online ordering, menu diversification with health-conscious options, and sustainability initiatives such as eco-friendly practices and sourcing locally.

North America, Europe, and Asia Pacific are expected to dominate the Casual Dining market, with each region offering unique dining experiences and consumer preferences.

Challenges include intense competition, fluctuating consumer spending patterns, and addressing sustainability concerns. Opportunities lie in expanding into emerging markets, embracing digital technology, and adapting to evolving consumer behavior, especially post-pandemic dining trends.
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