Eco-friendly Cleaning Products Market Size, Share, Trends & Competitive Analysis By Product Type (Biodegradable Cleaning Agents, Plant-Based Cleaners, Organic Cleaning Solutions, Natural Disinfectants, Eco-Friendly Cleaning Tools) By Application By Form; By Distribution Channel; By Packaging; By Regions, and Industry Forecast, Global Report 2023-2030

The global Eco-Friendly Cleaning Products Market size was valued at USD 101.54 billion in 2023 and is projected to expand at a compound annual growth rate (CAGR) of 8.9% during the forecast period, reaching a value of USD 232.87 billion by 2030.

Eco-Friendly Cleaning Products Market research report by Future Data Stats, offers a comprehensive view of the market's historical data from 2018 to 2021, capturing trends, growth patterns, and key drivers. It establishes 2022 as the base year, analyzing the market landscape, consumer behavior, competition, and regulations. Additionally, the report presents a well-researched forecast period from 2023 to 2030, leveraging data analysis techniques to project the market's growth trajectory, emerging opportunities, and anticipated challenges.


Eco-friendly cleaning products, often referred to as environmentally friendly or green cleaning products, are cleaning solutions designed to minimize their impact on the environment and human health. These products are formulated using ingredients that are biodegradable, non-toxic, and sourced from renewable resources, aiming to reduce the use of harmful chemicals commonly found in traditional cleaning agents. Unlike conventional products, eco-friendly cleaning solutions are created with a focus on sustainability, promoting practices that align with a greener and healthier way of living. By opting for these products, individuals and businesses can contribute to reducing water and air pollution, while also fostering a safer indoor environment for both inhabitants and the planet.

These products are gaining traction due to the growing awareness of environmental concerns and the desire to adopt more sustainable lifestyles. Eco-friendly cleaning products encompass a range of options, including natural disinfectants, plant-based cleaners, and biodegradable cleaning agents, among others. By choosing these alternatives, consumers can actively participate in the broader movement toward more responsible and mindful consumption, ultimately leading to a cleaner, healthier, and more sustainable future for all.


The market for eco-friendly cleaning products is being propelled by a confluence of factors that reflect the growing emphasis on sustainability and health-conscious choices. Increasing consumer awareness about the environmental impact of traditional cleaning agents is a key driver, prompting a shift towards products that are biodegradable, non-toxic, and kinder to ecosystems. Furthermore, governmental support through regulations and incentives is creating a conducive environment for the adoption of eco-friendly products, fostering a sense of responsibility among manufacturers and consumers alike.

While the market experiences substantial growth, it also faces certain challenges. One notable restraint is the perception that eco-friendly cleaning products may come with a higher price tag, which could deter budget-conscious consumers. Additionally, the efficacy of these products in comparison to conventional options sometimes raises concerns. However, these challenges can be seen as opportunities for innovation. Manufacturers have the chance to improve product performance, communicate the long-term cost-effectiveness of eco-friendly options, and engage in consumer education to dispel misconceptions. As the global community continues to prioritize sustainability, the eco-friendly cleaning products market holds promise, urging stakeholders to address challenges and seize opportunities in creating a more environmentally conscious cleaning landscape.



Biodegradable cleaning agents, crafted from natural ingredients that break down harmlessly, reflect a significant trend in the market. Complementing this trend are plant-based cleaners, harnessing the power of botanical extracts to provide effective cleaning without compromising environmental wellbeing. Organic cleaning solutions, sourced from agricultural ingredients cultivated without synthetic chemicals, align seamlessly with the eco-conscious ethos, catering to health and environmental concerns.

The inclusion of natural disinfectants serves as a testament to the market's innovative strides. Responding to the need for both efficacy and eco-friendliness, these products offer a harmonious balance. Additionally, the market showcases a selection of eco-friendly cleaning tools such as bamboo brushes and reusable cloths, underscoring the broader commitment to sustainability across various facets of cleaning.


Household cleaning emerges as a significant segment, with eco-conscious consumers seeking safe and effective alternatives to traditional cleaning agents for their homes. Similarly, the commercial and industrial cleaning sector is embracing eco-friendly options to align with corporate sustainability goals and reduce environmental impact, reflecting the broader industry trends prioritizing green solutions.

In addition, the application of eco-friendly cleaning products in healthcare facilities is gaining momentum, driven by the need to maintain hygienic environments while minimizing the use of harsh chemicals that could pose risks to patients and healthcare workers. The hospitality industry, encompassing hotels, restaurants, and other service establishments, recognizes the appeal of eco-friendly practices to environmentally-conscious customers.


Liquid cleaners stand as a prominent category, offering convenience and versatility for various cleaning tasks. Likewise, powder cleaners are gaining traction, providing a compact and lightweight alternative that can be easily mixed for specific applications, reducing the need for excess packaging. Spray cleaners, offering efficient and targeted application, embody the market's innovation, balancing convenience with sustainability.

Another segment, wipes and towels, speaks to the market's adaptability to modern living. These single-use or reusable options resonate with consumers looking for quick and practical cleaning solutions while minimizing waste. Additionally, concentrated cleaning solutions are emerging as an embodiment of the eco-friendly ethos, with their reduced water content and packaging contributing to lower transportation and environmental impacts.


Supermarkets and hypermarkets play a pivotal role in making eco-friendly options accessible to a broad consumer base. These mainstream retail outlets provide the convenience of finding environmentally-conscious products alongside traditional offerings, contributing to the normalization of green cleaning practices.

Moreover, specialty stores dedicated to eco-friendly products serve as hubs for conscious consumers seeking tailored selections. These establishments not only offer a curated range of products but also foster a community of environmentally-aware individuals. The advent of online retail, or e-commerce, has further expanded the market's reach, allowing consumers to conveniently access a wide variety of eco-friendly cleaning products from the comfort of their homes. Health and wellness shops, often focused on promoting holistic lifestyles, provide a natural fit for eco-friendly cleaning products that align with overall well-being.


Recyclable bottles and containers stand out as a pivotal factor, showcasing the industry's proactive approach to minimizing waste and promoting a circular economy. The integration of refillable packaging solutions further bolsters sustainability efforts, encouraging consumers to invest in durable containers that can be replenished with product refills, reducing single-use packaging consumption.

A drive toward minimalist packaging, marked by a reduction in plastic and overall materials, resonates with the market's dedication to streamlining resources while maintaining product integrity. Packaging-free alternatives, such as bulk or zero-waste options, are emblematic of the market's push for innovative solutions that mitigate packaging-related waste altogether. This approach not only aligns with environmentally-conscious values but also prompts a shift in consumer mindset, inspiring responsible consumption practices. Additionally, the adoption of compostable packaging furthers the market's commitment to end-of-life sustainability, ensuring that packaging materials can be returned to the environment without causing harm.


In North America, the market is driven by a strong consumer demand for environmentally responsible choices, coupled with stringent regulations promoting sustainability. Europe, known for its proactive approach to environmental protection, showcases a mature market characterized by a high adoption rate of eco-friendly products. Government incentives and consumer awareness campaigns further propel the growth of this market segment.

The Asia Pacific region, witnessing rapid urbanization and increasing environmental consciousness, presents a burgeoning market for eco-friendly cleaning products. As countries in this region grapple with pollution concerns, consumers are increasingly seeking greener alternatives. In Latin America, where natural resources are abundant, the market is gradually gaining traction as consumers and businesses recognize the importance of conserving these resources through sustainable cleaning practices. The Middle East and Africa are also witnessing a rising interest in eco-friendly solutions, driven by increasing awareness of environmental issues and a desire to adopt more responsible consumption patterns.


As health and hygiene became paramount, the demand for cleaning products surged; however, this presented both opportunities and challenges for the eco-friendly segment. Consumers heightened their focus on cleanliness and safety, driving interest in sustainable alternatives. Yet, disrupted supply chains and economic uncertainties affected production and distribution. Despite initial setbacks, the pandemic underscored the importance of resilient and environmentally conscious practices, indicating a potential long-term positive impact on the market.


Mergers & Acquisitions

  • In February 2023, Seventh Generation acquired Tru Earth, a company that makes laundry detergent sheets.
  • In March 2023, Method Home acquired Dropps, a company that makes laundry and dish detergent pods.
  • In April 2023, Clorox acquired Green Works, a company that makes eco-friendly cleaning products.

Product Launches

  • In January 2023, Seventh Generation launched a new line of cleaning products that are made with plant-based ingredients.
  • In February 2023, Method Home launched a new line of laundry detergent pods that are made with zero plastic.
  • In March 2023, Clorox launched a new line of cleaning products that are certified by the Environmental Working Group.


  • Seventh Generation
  • Method Products
  • Ecover
  • Mrs. Meyer's Clean Day
  • Biokleen
  • Attitude
  • Better Life
  • Earth Friendly Products
  • ECOS
  • Puracy
  • Ecolab
  • Green Works
  • Babyganics
  • The Honest Company
  • ECover
  • Boulder Clean
  • Grab Green
  • Nature's Miracle
  • Murchison-Hume
  • Attirecare
  • If You Care
  • BuggyLOVE
  • CleanWell
  • Babo Botanicals
  • others

Table of Contents

  1. Introduction

    • Overview of Eco-Friendly Cleaning Products
    • Importance of Sustainability in Cleaning Industry
  2. Market Segmentation

    • By Product Type
    • By Application
    • By Form
    • By Distribution Channel
    • By Certification
    • By Target Audience
    • By Region
    • By Packaging
  3. Environmental Benefits

    • Reduced Environmental Impact
    • Biodegradability and Non-Toxicity
    • Contribution to Sustainable Practices
  4. Consumer Benefits

    • Health-Conscious Cleaning Choices
    • Safer Indoor Air Quality
    • Reduced Exposure to Harmful Chemicals
  5. Challenges and Concerns

    • Initial Cost Considerations
    • Effectiveness Perception
    • Limited Availability and Accessibility
    • Greenwashing Awareness
  6. Market Drivers

    • Increasing Consumer Demand for Sustainability
    • Regulatory Support and Incentives
    • Corporate Sustainability Initiatives
    • Growing Awareness of Eco-Impact
  7. Technological Innovations

    • Advancements in Green Chemistry
    • Sustainable Packaging Solutions
    • Bio-Based Ingredients
  8. Certifications and Standards

    • USDA Organic Certification
    • EcoLogo and Green Seal Certifications
    • Vegan and Cruelty-Free Certifications
  9. Regional Market Analysis

    • North America
    • Europe
    • Asia-Pacific
    • Latin America
    • Middle East and Africa
  10. Competitive Landscape

    • Leading Eco-Friendly Cleaning Brands
    • Emerging Players in the Market
    • Collaboration and Partnerships
  11. Consumer Awareness and Education

    • Campaigns for Green Cleaning Practices
    • Importance of Reading Labels
    • Tips for Making Sustainable Choices
  12. Future Trends

    • Expansion of Eco-Friendly Product Lines
    • Integration of Technology in Cleaning
    • Circular Economy Practices
  13. Conclusion

    • Recap of Key Points
    • Prospects of the Eco-Friendly Cleaning Products Market
  14. References

Eco-Friendly Cleaning Products Market Segmentation

By Product Type:

  • Biodegradable Cleaning Agents
  • Plant-Based Cleaners
  • Organic Cleaning Solutions
  • Natural Disinfectants
  • Eco-Friendly Cleaning Tools (Bamboo brushes, reusable cloths, etc.)

By Application:

  • Household Cleaning
  • Commercial and Industrial Cleaning
  • Healthcare Facilities
  • Hospitality Industry
  • Automotive Cleaning

By Form:

  • Liquid Cleaners
  • Powder Cleaners
  • Spray Cleaners
  • Wipes and Towels
  • Concentrated Cleaning Solutions

By Distribution Channel:

  • Supermarkets and Hypermarkets
  • Specialty Stores (Eco-friendly stores)
  • Online Retail (E-commerce)
  • Health and Wellness Shops
  • Bulk Purchasing for B2B

By Packaging:

  • Recyclable Bottles and Containers
  • Refillable Packaging
  • Minimalist Packaging (Reduced Plastic)
  • Packaging-Free (Bulk or Zero-Waste Options)
  • Compostable Packaging


By Geography:

  • North America (USA, Canada, Mexico)
  • Europe (Germany, UK, France, Russia, Italy, Rest of Europe)
  • Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Rest of Asia-Pacific)
  • South America (Brazil, Argentina, Columbia, Rest of South America)
  • Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria, South Africa, Rest of MEA)

Key Reasons to Buy this Report

  • Comprehensive Insights: Market research reports provide in-depth and comprehensive insights into various industries, markets, and sectors. These reports are prepared after extensive data collection, analysis, and interpretation, offering you valuable information and a clear understanding of market trends, dynamics, and opportunities.
  • Future Predictions: Market research reports often include future data statistics, forecasts, and predictions. These predictions are based on rigorous analysis and modeling techniques, taking into account various factors such as market growth drivers, challenges, and emerging trends. By accessing these future data stats, you can make informed decisions and develop strategies that align with the projected market scenarios.
  • Industry Analysis: Market research reports offer detailed industry analysis, including factors such as market size, market share, competitive landscape, and key players. These reports provide an overview of the industry's current status, growth potential, and competitive dynamics, enabling you to identify lucrative opportunities and stay ahead of the competition.
  • Market Trends and Opportunities: By purchasing market research reports, you gain access to up-to-date information on market trends and emerging opportunities. These reports highlight the latest consumer preferences, technological advancements, regulatory changes, and other influential factors shaping the market landscape. Keeping track of these trends helps you identify potential growth areas and adapt your business strategies accordingly.
  • Risk Mitigation: Investing in a market research report can help mitigate risks associated with market uncertainties. The reports provide insights into potential risks, challenges, and barriers to entry in specific markets or industries. With this knowledge, you can develop risk mitigation strategies, anticipate market fluctuations, and make informed decisions to minimize potential losses.
  • Investment Decision Support: Market research reports are valuable tools for investors, venture capitalists, and financial institutions. These reports provide reliable and data-driven information that aids in investment decision-making processes. By analyzing market research reports, investors can evaluate the market potential, assess the feasibility of investment opportunities, and gauge the expected returns on investment.
  • Product Development and Innovation: Market research reports offer insights into consumer preferences, needs, and demands. This information can be leveraged for product development and innovation. By understanding the market dynamics and consumer behavior, you can tailor your products or services to meet the evolving needs of your target audience, leading to enhanced customer satisfaction and market success.
  • Strategic Planning: Market research reports serve as a foundation for strategic planning. They provide a comprehensive overview of the market landscape, competitive positioning, and growth potential. With this knowledge, you can develop effective business strategies, set realistic goals, and allocate resources efficiently. Strategic planning based on accurate market research helps optimize your operations and improve your chances of success.
  • Market Entry and Expansion: For businesses looking to enter new markets or expand their existing operations, market research reports are indispensable. These reports provide insights into market dynamics, consumer behavior, regulatory frameworks, and competitive landscapes specific to the target markets. This information helps you assess the feasibility of market entry, identify potential obstacles, and develop market entry strategies that increase your chances of success.
  • Evidence-Based Decision Making: Market research reports provide evidence-based data and analysis, enabling you to make informed decisions. Rather than relying on assumptions or guesswork, you can base your decisions on reliable information and market insights. Evidence-based decision making reduces the risk of costly mistakes and increases the likelihood of achieving your business objectives.


With a collective industry experience of about 70 years of analysts and experts, Future Data Stats encompasses the most infallible research methodology for its market intelligence and industry analysis. Not only does the company dig deep into the innermost levels of the market, but also examines the minutest details for its market estimates and forecasts.

This approach helps build a greater market-specific view of size, shape, and industry trends within each industry segment. Various industry trends and real-time developments are factored into identifying key growth factors and the future course of the market. The research proceeds are the results of high-quality data, expert views & analysis, and valuable independent opinions. The research process is designed to deliver a balanced view of the global markets and allows stakeholders to make informed decisions, to attain their highest growth objectives.

Future Data Stats offers its clients exhaustive research and analysis, based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. These analytical tools and models distill the data & statistics and enhance the accuracy of our recommendations and advice.

With Future Data Stats calibrated research process and 360° data-evaluation methodology, the clients receive:

  • Consistent, valuable, robust, and actionable data & analysis that can easily be referenced for strategic business planning
  • Technologically sophisticated and reliable insights through a well-audited and veracious research methodology
  • Sovereign research proceeds that present a tangible depiction of the marketplace

With this strong methodology, Future Data Stats ensures that its research and analysis is most reliable and guarantees sound business planning.

The research methodology of the global market involves extensive primary and secondary research. Primary research includes about 24 hours of interviews and discussions with a wide range of stakeholders that include upstream and downstream participants. Primary research typically is a bulk of our research efforts, coherently supported by extensive secondary research. Over 3000 product literature, industry releases, annual reports, and other such documents of key industry participants have been reviewed to obtain a better market understanding and gain enhanced competitive intelligence. In addition, authentic industry journals, trade associations’ releases, and government websites have also been reviewed to generate high-value industry insights.

Primary Research:

Primary Research


Desk Research


Company Analysis


•       Identify key opinion leaders

•       Questionnaire design

•       In-depth Interviews

•       Coverage across the value chain


•       Company Website

•       Company Annual Reports

•       Paid Databases

•       Financial Reports


•       Market Participants

•       Key Strengths

•       Product Portfolio

•       Mapping as per Value Chain

•       Key focus segment


Primary research efforts include reaching out to participants through emails, telephonic conversations, referrals, and professional corporate relations with various companies that make way for greater flexibility in reaching out to industry participants and commentators for interviews and discussions.

The aforementioned helps to:

  • Validate and improve data quality and strengthen the research proceeds
  • Develop a market understanding and expertise
  • Supply authentic information about the market size, share, growth, and forecasts

The primary research interview and discussion panels comprise experienced industry personnel.

These participants include, but are not limited to:

  • Chief executives and VPs of leading corporations specific to an industry
  • Product and sales managers or country heads; channel partners & top-level distributors; banking, investments, and valuation experts
  • Key opinion leaders (KOLs)

Secondary Research:

A broad array of industry sources for the secondary research typically includes, but is not limited to:

  • Company SEC filings, annual reports, company websites, broker & financial reports, and investor  presentations for a competitive scenario and shape of the industry
  • Patent and regulatory databases to understand technical & legal developments
  • Scientific and technical writings for product information and related preemptions
  • Regional government and statistical databases for macro analysis
  • Authentic news articles, web-casts, and other related releases to evaluate the market
  • Internal and external proprietary databases, key market indicators, and relevant press releases for  market estimates and forecasts



•       Top executives of end-use industries

•       C-level executives of the leading Parenteral Nutrition companies

•       Sales manager and regional sales manager of the Parenteral Nutrition companies

•       Industry Consultants

•       Distributors/Suppliers


•       Annual Reports

•       Presentations

•       Company Websites

•       Press Releases

•       News Articles

•       Government Agencies’ Publications

•       Industry Publications

•       Paid Databases


Analyst Tools and Models:



·         Arriving at
Global Market Size

·         Arriving at
Market Size

·         Market Share
of Key Players

·         Key Market Players

·         Key Market Players

·         Market Share
of Key Players

·         Arriving at
Market Size

·         Arriving at
Global Market Size


Eco-Friendly Cleaning Products Market Dynamic Factors


  • Increasing consumer awareness about environmental impact and sustainability.
  • Regulatory support for eco-friendly practices and products.
  • Growing corporate emphasis on corporate social responsibility.
  • Rising demand for products with non-toxic and biodegradable ingredients.
  • Technological advancements in green chemistry and packaging solutions.


  • Perceived higher initial cost compared to conventional cleaning products.
  • Skepticism about the efficacy of eco-friendly alternatives.
  • Limited availability and accessibility of certain eco-friendly options.
  • Challenges related to ingredient sourcing and formulation.
  • Competition from well-established traditional cleaning brands.


  • Growing market demand for innovative and effective eco-friendly solutions.
  • Collaboration and partnerships for sustainable product development.
  • Expansion into untapped markets and regions.
  • Educating consumers about the benefits of eco-friendly products.
  • Developing packaging solutions that minimize waste and environmental impact.


  • Balancing performance with environmental sustainability in product formulations.
  • Addressing consumer misconceptions about the effectiveness of eco-friendly products.
  • Overcoming the perception of higher costs associated with sustainable options.
  • Scaling up production to meet increasing demand.
  • Adapting to changing consumer preferences and evolving regulations.

Frequently Asked Questions

The global Eco-Friendly Cleaning Products Market size was valued at USD 101.54 billion in 2023 and is projected to expand at a compound annual growth rate (CAGR) of 8.9% during the forecast period, reaching a value of USD 232.87 billion by 2030.

The growth of the Eco-Friendly Cleaning Products market is primarily driven by rising consumer awareness about environmental concerns, stricter regulations promoting sustainable practices, corporate sustainability initiatives, and advancements in green chemistry and packaging solutions.

The development of innovative formulations using natural ingredients, packaging innovations aimed at reducing waste, and a focus on product efficacy to overcome consumer misconceptions about eco-friendly products. Additionally, technological advancements are leading to more efficient and sustainable production processes.

While the dominance of regions can shift, North America, Europe, and Asia-Pacific are anticipated to remain significant players in the Eco-Friendly Cleaning Products market due to their consumer awareness, regulations, and market size. However, the adoption of eco-friendly products is gradually spreading to other regions as well.

The addressing consumer perceptions of higher costs and efficacy concerns, ensuring a consistent supply of eco-friendly ingredients, and adapting to evolving consumer preferences. Opportunities lie in collaborations for product innovation, expanding into untapped markets, and educating consumers about the benefits of sustainable cleaning products.
Why Future Data Stats?
Examine Of Marketplace

Your Commercial Enterprise Can Develop Primarily Based On Exclusive Research Results, Along Side Insightful Services. It's Going To Also Allow You To Recognize Diverse Marketing Updates And Different Brand In A Extra Efficient Way.

1+ Million Marketplace Research Report

we performs all the essential studies and provide commonly accurate, result oriented income statistics, market facts, and data marketplace scenarios of the past and future. with experience of over 10 years our research report library cover collection of one million plus reports.

Prediction about the Worldwide Marketplace

so as to gain information on the worldwide markets future data stats offer most correct market prediction using both pessimistic view to benefit truthful concept of future development.

Traditional and Hybrid Methodologies

future data stats presents a holistic and extra accurate view of the marketplace through a aggregate of secondary and primary research and hybrid methodologies.