Hair Care Market Size, Share, Trends & Competitive Analysis By Product Type, Shampoo, Conditioner, Hair Colorants, Hair Oil, Hair Styling Products, Hair Loss Treatment Products, Perms and Relaxants, Others; By Distribution Channel; By Gender; By Age; By Hair Type: By Regions, and Industry Forecast, Global Report 2023-2030

The global Hair Care market size was valued at USD 90.43 billion in 2023 and is projected to expand at a compound annual growth rate (CAGR) of 4.3% during the forecast period, reaching a value of USD 114.40 billion by 2030.

Hair Care market research report by Future Data Stats, offers a comprehensive view of the market's historical data from 2018 to 2021, capturing trends, growth patterns, and key drivers. It establishes 2022 as the base year, analyzing the market landscape, consumer behavior, competition, and regulations. Additionally, the report presents a well-researched forecast period from 2023 to 2030, leveraging data analysis techniques to project the market's growth trajectory, emerging opportunities, and anticipated challenges.


Maintaining healthy and vibrant hair is a crucial aspect of personal care. Hair care involves a combination of proper hygiene practices and the use of suitable products to nurture the hair and scalp. By cleansing the hair regularly with a mild shampoo and conditioning it with nourishing treatments, individuals can keep their locks clean and well-hydrated. Additionally, adopting a balanced diet rich in vitamins and minerals contributes to the overall health of the hair, promoting strength and shine. Remember, effective hair care goes beyond mere aesthetics; it reflects a commitment to self-care and well-being.

Understanding the unique needs of your hair is fundamental to crafting an effective hair care routine. Different hair types require specific attention and tailored products to address their individual characteristics. Whether you have straight, curly, or wavy hair, selecting the right shampoo and conditioner can make a significant difference. Moreover, incorporating protective measures such as minimizing heat styling and avoiding harsh chemicals further enhances the longevity and vitality of your hair. Ultimately, a personalized and thoughtful approach to hair care is the key to unlocking the full potential of your tresses.


Consumers are becoming more conscious of the importance of maintaining healthy and aesthetically pleasing hair, fueling the demand for a wide range of hair care solutions. Additionally, the growing trend of natural and organic products is shaping the market landscape, with consumers seeking formulations that are not only effective but also environmentally friendly.

However, the market is not without its restraints. Economic fluctuations, especially in uncertain times, can impact consumer spending on non-essential items, affecting the hair care market. Moreover, the presence of counterfeit products and the challenge of establishing trust among consumers pose hurdles for market players. On the flip side, these challenges also create opportunities for innovation and differentiation. Companies that invest in research and development to create unique, high-quality products stand to gain a competitive edge.



Shampoo remains a staple, with its demand driven by the need for effective cleansing and maintenance of scalp health. Conditioners follow closely, offering a vital step in nourishing and hydrating the hair after cleansing, contributing to improved manageability and shine.

Hair colorants have gained immense popularity, reflecting the growing trend of self-expression through hair aesthetics. Consumers seek a variety of shades and formulations, driving innovation in the hair colorant segment. Hair oil, another essential product, continues to be valued for its moisturizing and nourishing properties, promoting overall hair health. Additionally, styling products play a significant role, with consumers exploring various textures and looks, driving demand for an array of gels, mousses, and sprays.

Hair loss treatment products address a critical concern for many individuals, spurring innovation in this segment. As awareness about hair health increases, there's a growing market for specialized products designed to combat hair loss and promote regrowth. Perms and relaxants cater to those seeking to alter their hair's natural texture, offering a transformative experience.


Supermarkets and hypermarkets serve as major players in this regard, offering a convenient one-stop shopping experience for a wide array of hair care products. These retail giants play a crucial role in shaping consumer choices, as the accessibility and variety provided contribute to the overall growth of the Hair Care market.

Specialty stores carve a niche in the market, providing consumers with a curated selection of premium and specialized hair care products. These outlets often focus on offering unique formulations and brands, catering to individuals seeking tailor-made solutions for their specific hair care needs. Meanwhile, the rise of online stores has revolutionized the way consumers access and purchase hair care products. The convenience of online shopping, coupled with an extensive product range and customer reviews, has made e-commerce a dominant and continually expanding distribution channel for the Hair Care market.

Pharmacies and drug stores serve as key points of access for consumers seeking both over-the-counter and prescription hair care solutions. Convenience stores, with their accessibility and quick shopping experience, cater to the on-the-go consumer looking for immediate hair care solutions. Salons and spas, often considered experiential hubs, contribute to the market by not only offering professional services but also retailing premium hair care products.


Men's Hair Care has witnessed a surge in demand with a growing awareness among men about the importance of grooming. Dedicated products catering to men's hair needs, including shampoos, conditioners, and styling products, have become integral in their daily routines. The market for men's hair care is marked by a desire for simplicity, functionality, and targeted solutions, driving innovation in formulations and packaging.

Women's Hair Care remains a significant and diverse segment, reflecting a wide range of product preferences and needs. Women's hair care products span across various categories, including shampoos for different hair types, conditioners for specific concerns, and a plethora of styling options. The market is characterized by a continuous quest for innovation, with an emphasis on natural ingredients, specialized treatments, and sustainable packaging. Trends such as customizable and personalized hair care solutions have gained traction among female consumers seeking products tailored to their unique hair characteristics.

Kids' Hair Care has emerged as a specialized and growing segment, acknowledging the distinct requirements of children's hair and scalp. Products in this category are formulated to be gentle, tear-free, and often incorporate fun elements in their packaging and scents. Parents increasingly seek hair care options that prioritize the health and well-being of their children's hair while making the grooming experience enjoyable.


Infants, the youngest segment, have a specialized category within the market that addresses the unique requirements of their delicate hair and scalp. Products for infants are carefully formulated to be mild, hypoallergenic, and free from harsh chemicals, ensuring the utmost gentleness for their sensitive skin.

Children, as they transition from infancy to early childhood, enter a phase where their hair care needs evolve. Products designed for children strike a balance between effectiveness and safety, often featuring playful packaging and mild scents to make the grooming experience enjoyable. Teenagers, in the throes of adolescence, constitute a dynamic consumer group with an increasing awareness of self-expression. Hair care products for teenagers often focus on addressing specific concerns such as acne-prone scalps or oiliness, aligning with the unique challenges of this age group.

The Hair Care market for adults spans a wide spectrum, accommodating diverse hair types, textures, and concerns. From specialized shampoos and conditioners to a myriad of styling products, the adult segment is marked by a demand for customization and targeted solutions. Seniors, the mature segment, bring forth their own set of requirements related to aging hair and scalp health. Products designed for seniors often incorporate ingredients that promote hydration, strengthen hair, and address issues associated with aging, such as thinning and loss.


Normal hair, the baseline category, requires products that maintain a healthy balance without causing excessive dryness or oiliness. Shampoos and conditioners formulated for normal hair focus on gentle cleansing and maintaining the natural shine and texture of the hair.

Dry hair, a prevalent concern for many individuals, prompts the development of moisturizing and nourishing products. These formulations often feature hydrating ingredients such as oils and proteins, aimed at replenishing moisture and restoring the softness and vitality of dry strands. Oily hair, on the other hand, necessitates products that regulate sebum production, providing a thorough yet gentle cleanse to prevent an overly greasy scalp.

Curly hair, with its unique structure and susceptibility to frizz, requires specialized care to enhance and define its natural curls. The market offers a range of products, including curl-enhancing shampoos, conditioners, and styling creams, designed to accentuate the beauty of curly hair. Color-treated hair, a growing segment, demands products that preserve and protect the vibrancy of dyed or highlighted strands. Specially formulated shampoos and conditioners cater to this need, preventing color fading and maintaining the integrity of the hair.

Damaged hair, whether from heat styling, chemical treatments, or environmental factors, calls for reparative solutions. Hair care products for damaged hair focus on strengthening, repairing, and restoring the health of compromised strands. Thinning hair, a concern often associated with aging, prompts the development of products that address hair loss and promote regrowth.


In North America, a robust demand for innovative and premium hair care products is driven by a strong emphasis on personal grooming. The region's market is characterized by a constant influx of new products and a high consumer awareness regarding the latest trends and ingredients in hair care. Moreover, the presence of well-established brands and the inclination towards sustainable and natural formulations further shape the North American Hair Care market.

In Europe, the market showcases a similar trend towards premium and specialized products, with a focus on holistic hair care experiences. The region's consumers are often discerning, seeking products that not only address specific hair concerns but also align with their environmental values. The European Hair Care market thrives on a blend of traditional and modern grooming practices, fostering a competitive landscape driven by innovation. Moving to the Asia Pacific, the market experiences a surge in demand propelled by a large and diverse consumer base. Here, factors such as changing lifestyles, rising disposable incomes, and a cultural emphasis on hair care contribute to the dynamic growth of the Hair Care market. The Asia Pacific region is marked by a rich tapestry of hair care rituals and preferences, reflecting the cultural diversity that influences product choices.


The heightened awareness of health and hygiene during the pandemic also prompted a shift towards products emphasizing natural and clean ingredients. E-commerce emerged as a crucial channel for hair care product sales during the pandemic, as consumers turned to online platforms for the convenience and safety of contactless shopping. Overall, the COVID-19 impact on the Hair Care market has accelerated existing trends, fostering a dynamic landscape that continues to adapt to changing consumer needs and preferences.


  • L'Oreal
  • Procter & Gamble
  • Unilever
  • Johnson & Johnson
  • Estée Lauder
  • Shiseido
  • Revlon
  • Coty Inc.
  • Kao Corporation
  • Henkel AG & Co. KGaA
  • Amway
  • Avon Products Inc.
  • Beiersdorf AG
  • Church & Dwight Co., Inc.
  • Colgate-Palmolive
  • Mary Kay Inc.
  • Oriflame Cosmetics AG
  • Natura & Co
  • Pierre Fabre Group
  • L Brands
  • Aveda Corporation
  • Schwarzkopf
  • Garnier
  • Clairol (a division of Coty Inc.)
  • Herbal Essences (a brand of Procter & Gamble)

Table of Contents:

Executive Summary
Market Overview
Key Trends in the Hair Care Industry
Market Dynamics
5.1 Drivers
5.2 Restraints
5.3 Opportunities
Hair Care Market Segmentation
6.1 By Product Type
6.1.1 Shampoo Products
6.1.2 Conditioners and Treatments
6.1.3 Styling Agents
6.1.4 Hair Coloring and Dye Products
6.1.5 Hair Care Tools and Accessories
6.2 By Nature
6.2.1 Natural and Organic Hair Care
6.2.2 Traditional Hair Care
6.3 By End User
6.3.1 Men
6.3.2 Women
6.3.3 Children
6.4 By Distribution Channel
6.4.1 Supermarkets and Hypermarkets
6.4.2 Specialty Stores
6.4.3 Online Retail
6.5 By Region
6.5.1 North America
6.5.2 Europe
6.5.3 Asia-Pacific
6.5.4 Latin America
6.5.5 Middle East and Africa
Competitive Landscape
7.1 Market Share Analysis
7.2 Key Players
7.2.1 Company A
7.2.2 Company B
7.2.3 Company C
Future Outlook

Hair Care Market Segmentation

By Product Type

  • Shampoo
  • Conditioner
  • Hair Colorants
  • Hair Oil
  • Hair Styling Products
  • Hair Loss Treatment Products
  • Perms and Relaxants
  • Others

By Distribution Channel

  • Supermarkets/Hypermarkets
  • Specialty Stores
  • Online Stores
  • Pharmacies/Drug Stores
  • Convenience Stores
  • Salons and Spas
  • Others

By Gender

  • Men's Hair Care
  • Women's Hair Care
  • Kids' Hair Care

By Age

  • Infants
  • Children
  • Teenagers
  • Adults
  • Seniors

By Hair Type

  • Normal Hair
  • Dry Hair
  • Oily Hair
  • Curly Hair
  • Color-Treated Hair
  • Damaged Hair
  • Thinning Hair
  • Others

By Geography:

  • North America (USA, Canada, Mexico)
  • Europe (Germany, UK, France, Russia, Italy, Rest of Europe)
  • Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Rest of Asia-Pacific)
  • South America (Brazil, Argentina, Columbia, Rest of South America)
  • Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria, South Africa, Rest of MEA)

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With a collective industry experience of about 70 years of analysts and experts, Future Data Stats encompasses the most infallible research methodology for its market intelligence and industry analysis. Not only does the company dig deep into the innermost levels of the market, but also examines the minutest details for its market estimates and forecasts.

This approach helps build a greater market-specific view of size, shape, and industry trends within each industry segment. Various industry trends and real-time developments are factored into identifying key growth factors and the future course of the market. The research proceeds are the results of high-quality data, expert views & analysis, and valuable independent opinions. The research process is designed to deliver a balanced view of the global markets and allows stakeholders to make informed decisions, to attain their highest growth objectives.

Future Data Stats offers its clients exhaustive research and analysis, based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. These analytical tools and models distill the data & statistics and enhance the accuracy of our recommendations and advice.

With Future Data Stats calibrated research process and 360° data-evaluation methodology, the clients receive:

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With this strong methodology, Future Data Stats ensures that its research and analysis is most reliable and guarantees sound business planning.

The research methodology of the global market involves extensive primary and secondary research. Primary research includes about 24 hours of interviews and discussions with a wide range of stakeholders that include upstream and downstream participants. Primary research typically is a bulk of our research efforts, coherently supported by extensive secondary research. Over 3000 product literature, industry releases, annual reports, and other such documents of key industry participants have been reviewed to obtain a better market understanding and gain enhanced competitive intelligence. In addition, authentic industry journals, trade associations’ releases, and government websites have also been reviewed to generate high-value industry insights.

Primary Research:

Primary Research


Desk Research


Company Analysis


•       Identify key opinion leaders

•       Questionnaire design

•       In-depth Interviews

•       Coverage across the value chain


•       Company Website

•       Company Annual Reports

•       Paid Databases

•       Financial Reports


•       Market Participants

•       Key Strengths

•       Product Portfolio

•       Mapping as per Value Chain

•       Key focus segment


Primary research efforts include reaching out to participants through emails, telephonic conversations, referrals, and professional corporate relations with various companies that make way for greater flexibility in reaching out to industry participants and commentators for interviews and discussions.

The aforementioned helps to:

  • Validate and improve data quality and strengthen the research proceeds
  • Develop a market understanding and expertise
  • Supply authentic information about the market size, share, growth, and forecasts

The primary research interview and discussion panels comprise experienced industry personnel.

These participants include, but are not limited to:

  • Chief executives and VPs of leading corporations specific to an industry
  • Product and sales managers or country heads; channel partners & top-level distributors; banking, investments, and valuation experts
  • Key opinion leaders (KOLs)

Secondary Research:

A broad array of industry sources for the secondary research typically includes, but is not limited to:

  • Company SEC filings, annual reports, company websites, broker & financial reports, and investor  presentations for a competitive scenario and shape of the industry
  • Patent and regulatory databases to understand technical & legal developments
  • Scientific and technical writings for product information and related preemptions
  • Regional government and statistical databases for macro analysis
  • Authentic news articles, web-casts, and other related releases to evaluate the market
  • Internal and external proprietary databases, key market indicators, and relevant press releases for  market estimates and forecasts



•       Top executives of end-use industries

•       C-level executives of the leading Parenteral Nutrition companies

•       Sales manager and regional sales manager of the Parenteral Nutrition companies

•       Industry Consultants

•       Distributors/Suppliers


•       Annual Reports

•       Presentations

•       Company Websites

•       Press Releases

•       News Articles

•       Government Agencies’ Publications

•       Industry Publications

•       Paid Databases


Analyst Tools and Models:



·         Arriving at
Global Market Size

·         Arriving at
Market Size

·         Market Share
of Key Players

·         Key Market Players

·         Key Market Players

·         Market Share
of Key Players

·         Arriving at
Market Size

·         Arriving at
Global Market Size


Hair Care Market Dynamic Factors


  • More people have the means to invest in premium hair care.
  • Convenience reigns supreme, driving demand for quick and effective hair solutions.
  • Hair health becomes a priority for overall well-being.
  • Trends like hair coloring and styling spur product exploration.
  • Consumers crave tailored solutions for their unique hair needs.


  • Sustainability and ethical sourcing become non-negotiables for conscious consumers.
  • Value-driven shoppers seek affordable alternatives in a competitive market.
  • Fluctuations in raw material availability and logistics can impact product costs and accessibility.
  • Stringent product safety regulations increase development and compliance burdens.
  • Concerns about quality and safety of non-genuine hair care products.


  • Capitalizing on the growing demand for clean, plant-based hair care solutions.
  • Utilizing AI and data analysis to personalize product recommendations and develop targeted solutions.
  • Building brand loyalty and offering competitive pricing through personalized online experiences.
  • Addressing the specific needs of a growing male grooming market.
  • Catering to diverse hair types and textures with culturally relevant products and marketing strategies.


  • Standing out in a crowded market saturated with established brands and emerging players.
  • Implementing robust anti-counterfeiting measures to protect brand reputation and consumer safety.
  • Addressing misinformation and promoting healthy hair care practices to build trust and loyalty.
  • Staying ahead of the curve and innovating to meet evolving consumer demands.
  • Implementing eco-friendly practices throughout the supply chain to minimize environmental impact.

Frequently Asked Questions

The global Hair Care market size was valued at USD 90.43 billion in 2023 and is projected to expand at a compound annual growth rate (CAGR) of 4.3% during the forecast period, reaching a value of USD 114.40 billion by 2030.

Key factors propelling the growth of the Hair Care market include changing consumer preferences, increased awareness of hair health, and innovations in product formulations.

Present trends in the Hair Care market involve a surge in demand for natural and sustainable products, as well as the integration of advanced technologies in hair care solutions.

Projections for regions or countries dominating the Hair Care market can vary. Stay informed by consulting recent market analyses for accurate and up-to-date insights.

Major challenges in the Hair Care market encompass intense competition, evolving regulatory landscape, and the need for continuous product innovation. Opportunities lie in addressing these challenges creatively, tapping into emerging markets, and meeting consumer demands for personalized solutions.
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