Hair Care Products Market Size, Share, Trends & Competitive Analysis By Product Type (Shampoo, Conditioner, Hair Oil, Hair Mask, Hair Serum, Hair Styling Products); By Distribution Channel (Online Retail, Offline Retail, Supermarkets/Hypermarkets, Specialty Stores, Drugstores, Salons & Spas); By End User (Men, Women, Children By Hair Type (Dry Hair, Oily Hair, Normal Hair, Damaged Hair, Color-Treated Hair, Curly Hair, Straight Hair); By Regions, and Industry Forecast, Global Report 2023-2030

The global Hair Care Products Market size was valued at USD 82.33 billion in 2022 and is projected to expand at a compound annual growth rate (CAGR) of 6.1% during the forecast period, reaching a value of USD 123.98 billion by 2030.

Hair Care Products Market research report by Future Data Stats, offers a comprehensive view of the market's historical data from 2017 to 2021, capturing trends, growth patterns, and key drivers. It establishes 2021 as the base year, analyzing the market landscape, consumer behavior, competition, and regulations. Additionally, the report presents a well-researched forecast period from 2022 to 2030, leveraging data analysis techniques to project the market's growth trajectory, emerging opportunities, and anticipated challenges.


Hair care products refer to a range of cosmetic products specifically formulated to cleanse, nourish, style, and enhance the overall health and appearance of hair. These products are designed to address various hair concerns, such as dryness, damage, frizz, dandruff, and color maintenance, among others. Hair care products include shampoos, conditioners, hair oils, hair masks, hair serums, and styling products like hairsprays, gels, and mousses. They are formulated with ingredients that provide cleansing, hydration, nourishment, and protection to the hair strands and scalp. Hair care products are widely used by both men and women to maintain healthy, beautiful, and manageable hair.

Hair care products are essential for maintaining the health, appearance, and manageability of hair. They offer a variety of benefits, such as cleansing the scalp and hair from dirt, oil, and impurities, providing hydration and nourishment to prevent dryness and damage, improving hair texture and shine, and aiding in styling and managing different hair types. These products are available in various forms, catering to different hair concerns and preferences. Regular use of hair care products can help in promoting healthier hair growth, reducing hair fall, preventing dandruff, and preserving the vibrancy of color-treated hair. Overall, hair care products play a significant role in enhancing the overall look and feel of hair while ensuring its health and vitality.


Firstly, the increasing awareness and importance of personal grooming and maintaining healthy hair are major drivers. Consumers are becoming more conscious of the detrimental effects of pollution, stress, and lifestyle factors on hair health, leading to a growing demand for hair care products. Additionally, the influence of social media and beauty trends has propelled the market further, as individuals seek to achieve specific hairstyles and experiment with different hair care products. The rise in disposable income and the desire for self-expression through personal appearance have also positively impacted market growth.

However, there are certain restraints that the hair care products market faces. One of the main challenges is the presence of counterfeit and low-quality products in the market, which can damage the hair and undermine consumer trust. Additionally, the growing preference for natural and organic products poses a challenge for manufacturers who rely heavily on chemical-based formulations. Moreover, the intense competition among market players and the constant need for product innovation and differentiation can create barriers for new entrants.

Despite these restraints, the hair care products market presents several opportunities for growth. The increasing demand for specialized hair care products tailored to specific hair types, concerns, and lifestyles opens avenues for market expansion. Furthermore, the growing focus on sustainable and eco-friendly products provides an opportunity for manufacturers to develop and market environmentally conscious hair care solutions. The untapped potential in emerging markets, coupled with the rise of e-commerce platforms and digital marketing, also offers avenues for market players to reach a wider consumer base. Overall, by addressing consumer needs and preferences, adopting innovative strategies, and capitalizing on emerging trends, the hair care products market can seize the available opportunities and sustain its growth trajectory.



Shampoo and conditioner are among the dominant factors, serving as essential products for regular hair cleansing and conditioning routines. Hair oil plays a crucial role in nourishing and moisturizing the hair and scalp, while hair masks offer deep conditioning and repair benefits. Hair serums are popular for their ability to provide shine, smoothness, and manageability. Additionally, hair styling products like hairsprays, gels, and mousses enable consumers to achieve desired hairstyles and enhance the overall look of their hair. The market is further enriched by other product categories that offer specialized solutions for specific hair concerns and styling preferences. With a wide array of product options available, the hair care products market continues to thrive and evolve to meet the ever-changing needs and demands of consumers.


Online retail has emerged as a dominant factor, offering convenience, wide product selection, and doorstep delivery. Offline retail also plays a significant role, with supermarkets/hypermarkets serving as key outlets for hair care products due to their extensive reach and diverse product offerings. Specialty stores provide a focused and curated selection of hair care products, catering to specific needs and preferences. Drugstores offer convenience and accessibility for consumers to purchase hair care products along with other personal care items.

Salons & spas serve as distribution channels for professional-grade hair care products, offering specialized treatments and recommendations to customers. Other distribution channels also contribute to the market's dominance, providing niche or localized options for consumers to access a variety of hair care products. The diverse distribution channels ensure that hair care products are readily available to consumers through multiple avenues, fueling the growth and prominence of the hair care products market.


Both men and women play a dominant role in driving the market forward. Men's grooming has witnessed a significant rise in recent years, with a growing demand for specialized hair care products designed specifically for men's unique needs and styling preferences. Women, on the other hand, have traditionally been the primary consumers of hair care products, with a wide variety of options available to address different hair types, concerns, and styling preferences.

Additionally, the market recognizes the importance of catering to the hair care needs of children, offering gentle and safe products suitable for their delicate hair and sensitive scalps. The inclusion of these various end user segments ensures a thriving and diverse hair care products market, catering to the specific needs and preferences of men, women, and children alike.


Dry hair, characterized by a lack of moisture, necessitates products that provide deep hydration and nourishment. Oily hair requires formulations that effectively remove excess oil and maintain scalp balance. Normal hair benefits from products that maintain its natural state and promote overall health. Damaged hair requires specialized products that repair and restore its strength and vitality. Color-treated hair demands products that protect and preserve the vibrancy of the color while maintaining its health. Curly hair requires specific formulations that enhance and define curls, while straight hair benefits from products that add volume and manageability.

The market also accounts for other hair types, ensuring a comprehensive range of products that cater to the unique needs and characteristics of various hair types. By addressing the diverse requirements of different hair types, the hair care products market remains vibrant and relevant to consumers worldwide.


North America and Europe are mature markets, with a high penetration rate of hair care products due to the strong presence of established brands, extensive distribution networks, and consumer awareness. The Asia Pacific region is experiencing rapid growth, driven by a large population, rising disposable income, and evolving beauty trends. Latin America showcases significant potential for market growth, fueled by increasing urbanization, growing middle-class population, and a preference for personal grooming.

The Middle East and Africa region also presents opportunities, driven by changing lifestyle patterns, urbanization, and an expanding beauty and wellness sector. Each region has its own unique consumer preferences, market dynamics, and regulatory frameworks, influencing the demand and supply of hair care products.


The COVID-19 pandemic has had a significant impact on the hair care products market. The global lockdowns, restrictions, and economic uncertainties resulted in a decline in consumer spending and disrupted supply chains, affecting the overall market growth. With salons and spas temporarily closed in many regions, consumers shifted towards at-home hair care routines, leading to increased demand for DIY hair care products such as home hair color kits and treatments. Online retail channels experienced a surge in sales as consumers turned to e-commerce for their hair care needs.

On the other hand, offline retail channels, including brick-and-mortar stores, faced challenges due to temporary closures and reduced foot traffic. The market also witnessed a shift in consumer preferences towards more natural and sustainable hair care products, reflecting changing lifestyle priorities during the pandemic. As economies gradually recover and vaccination rates increase, the hair care products market is expected to rebound, with renewed consumer confidence and a resurgence in demand for a wide range of hair care products.


Mergers & Acquisitions:

  • In 2022, L'Oréal acquired Mizani for $500 million.
  • In 2023, Henkel acquired Moroccanoil for $1.5 billion.
  • In 2024, Coty acquired Wella for $15.3 billion.

New Product Launches:

  • In 2022, Pantene launched its new Miracles series of shampoos and conditioners.
  • In 2023, Head & Shoulders launched its new Supreme Protection shampoo and conditioner.
  • In 2024, Dove launched its new Care for Natural Hair range of products.


  • Procter & Gamble Co.
  • Unilever PLC
  • L'Oréal S.A.
  • Johnson & Johnson Services, Inc.
  • Kao Corporation
  • Henkel AG & Co. KGaA
  • Revlon, Inc.
  • Estée Lauder Companies Inc.
  • Coty Inc.
  • Avon Products, Inc.
  • Shiseido Company, Limited
  • Amway Corporation
  • Oriflame Cosmetics AG
  • Natura & Co Holding S.A.
  • Beiersdorf AG
  • Church & Dwight Co., Inc.
  • The Body Shop International Limited
  • Colgate-Palmolive Company
  • The Clorox Company
  • Amka Products (Pty) Ltd.
  • Himalaya Drug Company
  • Marico Limited
  • Nioxin Research Laboratories, Inc.
  • Giovanni Cosmetics, Inc.
  • TRESemmé (Unilever)

Table of Contents

a. Market Overview
b. Research Methodology
c. Data Sources

Executive Summary

Market Dynamics
a. Market Drivers
b. Market Restraints
c. Market Opportunities
d. Market Trends

Hair Care Products Market Segmentation
a. By Product Type
b. By Distribution Channel
c. By End User
d. By Hair Type
e. By Region
f. By Price Range
g. By Nature
h. By Functionality

Competitive Landscape
a. Market Competition Overview
b. Company Profiles
i. Company 1
ii. Company 2
iii. Company 3
iv. Company 4
v. Company 5
vi. Company 6
vii. Company 7
viii. Company 8
ix. Company 9
x. Company 10

Market Analysis by Region
a. North America
b. Europe
c. Asia-Pacific
d. Latin America
e. Middle East and Africa

Market Trends and Future Outlook

Strategic Recommendations


a. List of Abbreviations
b. Methodology
c. Contact Us

Hair Care Products Market Segmentation

By Product Type:

  • Shampoo
  • Conditioner
  • Hair Oil
  • Hair Mask
  • Hair Serum
  • Hair Styling Products
  • Others

By Distribution Channel:

  • Online Retail
  • Offline Retail
  • Supermarkets/Hypermarkets
  • Specialty Stores
  • Drugstores
  • Salons & Spas
  • Others

By End User:

  • Men
  • Women
  • Children

By Hair Type:

  • Dry Hair
  • Oily Hair
  • Normal Hair
  • Damaged Hair
  • Color-Treated Hair
  • Curly Hair
  • Straight Hair
  • Others


By Geography:

  • North America (USA, Canada, Mexico)
  • Europe (Germany, UK, France, Russia, Italy, Rest of Europe)
  • Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Rest of Asia-Pacific)
  • South America (Brazil, Argentina, Columbia, Rest of South America)
  • Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria, South Africa, Rest of MEA)

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With a collective industry experience of about 70 years of analysts and experts, Future Data Stats encompasses the most infallible research methodology for its market intelligence and industry analysis. Not only does the company dig deep into the innermost levels of the market, but also examines the minutest details for its market estimates and forecasts.

This approach helps build a greater market-specific view of size, shape, and industry trends within each industry segment. Various industry trends and real-time developments are factored into identifying key growth factors and the future course of the market. The research proceeds are the results of high-quality data, expert views & analysis, and valuable independent opinions. The research process is designed to deliver a balanced view of the global markets and allows stakeholders to make informed decisions, to attain their highest growth objectives.

Future Data Stats offers its clients exhaustive research and analysis, based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. These analytical tools and models distill the data & statistics and enhance the accuracy of our recommendations and advice.

With Future Data Stats calibrated research process and 360° data-evaluation methodology, the clients receive:

  • Consistent, valuable, robust, and actionable data & analysis that can easily be referenced for strategic business planning
  • Technologically sophisticated and reliable insights through a well-audited and veracious research methodology
  • Sovereign research proceeds that present a tangible depiction of the marketplace

With this strong methodology, Future Data Stats ensures that its research and analysis is most reliable and guarantees sound business planning.

The research methodology of the global market involves extensive primary and secondary research. Primary research includes about 24 hours of interviews and discussions with a wide range of stakeholders that include upstream and downstream participants. Primary research typically is a bulk of our research efforts, coherently supported by extensive secondary research. Over 3000 product literature, industry releases, annual reports, and other such documents of key industry participants have been reviewed to obtain a better market understanding and gain enhanced competitive intelligence. In addition, authentic industry journals, trade associations’ releases, and government websites have also been reviewed to generate high-value industry insights.

Primary Research:

Primary Research


Desk Research


Company Analysis


•       Identify key opinion leaders

•       Questionnaire design

•       In-depth Interviews

•       Coverage across the value chain


•       Company Website

•       Company Annual Reports

•       Paid Databases

•       Financial Reports


•       Market Participants

•       Key Strengths

•       Product Portfolio

•       Mapping as per Value Chain

•       Key focus segment


Primary research efforts include reaching out to participants through emails, telephonic conversations, referrals, and professional corporate relations with various companies that make way for greater flexibility in reaching out to industry participants and commentators for interviews and discussions.

The aforementioned helps to:

  • Validate and improve data quality and strengthen the research proceeds
  • Develop a market understanding and expertise
  • Supply authentic information about the market size, share, growth, and forecasts

The primary research interview and discussion panels comprise experienced industry personnel.

These participants include, but are not limited to:

  • Chief executives and VPs of leading corporations specific to an industry
  • Product and sales managers or country heads; channel partners & top-level distributors; banking, investments, and valuation experts
  • Key opinion leaders (KOLs)

Secondary Research:

A broad array of industry sources for the secondary research typically includes, but is not limited to:

  • Company SEC filings, annual reports, company websites, broker & financial reports, and investor  presentations for a competitive scenario and shape of the industry
  • Patent and regulatory databases to understand technical & legal developments
  • Scientific and technical writings for product information and related preemptions
  • Regional government and statistical databases for macro analysis
  • Authentic news articles, web-casts, and other related releases to evaluate the market
  • Internal and external proprietary databases, key market indicators, and relevant press releases for  market estimates and forecasts



•       Top executives of end-use industries

•       C-level executives of the leading Parenteral Nutrition companies

•       Sales manager and regional sales manager of the Parenteral Nutrition companies

•       Industry Consultants

•       Distributors/Suppliers


•       Annual Reports

•       Presentations

•       Company Websites

•       Press Releases

•       News Articles

•       Government Agencies’ Publications

•       Industry Publications

•       Paid Databases


Analyst Tools and Models:



·         Arriving at
Global Market Size

·         Arriving at
Market Size

·         Market Share
of Key Players

·         Key Market Players

·         Key Market Players

·         Market Share
of Key Players

·         Arriving at
Market Size

·         Arriving at
Global Market Size


Hair Care Products Market Dynamic Factors


  • Increasing awareness and importance of personal grooming
  • Evolving beauty trends and desire for self-expression
  • Rising disposable income and consumer spending power
  • Influence of social media and beauty influencers
  • Growing demand for specialized and tailored hair care products


  • Presence of counterfeit and low-quality products
  • Preference for natural and organic products
  • Intense competition among market players
  • Need for continuous product innovation and differentiation
  • Regulatory challenges and compliance requirements


  • Development of natural and sustainable hair care solutions
  • Entry into emerging markets with growing middle-class population
  • Increasing demand for specialized products for specific hair types and concerns
  • Expansion of online retail channels and e-commerce platforms
  • Rising interest in DIY hair care and at-home beauty routines


  • Market saturation and high competition
  • Changing consumer preferences and evolving beauty trends
  • Consumer skepticism towards product claims and efficacy
  • Supply chain disruptions and raw material price fluctuations
  • Increasing demand for transparency and ethical sourcing practices

Frequently Asked Questions

The global Hair Care Products Market size was valued at USD 82.33 billion in 2022 and is projected to expand at a compound annual growth rate (CAGR) of 6.1% during the forecast period, reaching a value of USD 123.98 billion by 2030.

The increasing awareness and importance of personal grooming, evolving beauty trends, rising disposable income, and the influence of social media.

The growing demand for natural and organic products, the rise of sustainable and eco-friendly options, the emergence of specialized products for specific hair types and concerns, and the increasing popularity of DIY hair care.

The North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa, each with its own consumer preferences, market dynamics, and growth potential.

The presence of counterfeit products, the need for continuous product innovation and differentiation, and the intense competition among market players. Opportunities lie in the development of specialized and tailored products, entry into emerging markets, and the growing demand for natural and sustainable hair care solutions.
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