The global Lawn Mowers Market size was valued at USD 35.09 Billion in 2024 and is projected to expand at a compound annual growth rate (CAGR) of 6.0% during the forecast period, reaching a value of USD 51.78 Billion by 2032.
Lawn Mowers Market research report by Future Data Stats, offers a comprehensive view of the Market's historical data from 2019 to 2022, capturing trends, growth patterns, and key drivers. It establishes 2023 as the base year, analysing the Market landscape, consumer behaviour, competition, and regulations. Additionally, the report presents a well-researched forecast period from 2024 to 2032, leveraging data analysis techniques to project the Market's growth trajectory, emerging opportunities, and anticipated challenges.
MARKET OVERVIEW:
Lawn mowers are essential tools for maintaining a neat and healthy lawn. These machines come in various types, including push mowers, self-propelled mowers, and riding mowers. Push mowers require manual effort, while self-propelled mowers use an engine to move forward. Riding mowers, ideal for large yards, allow you to sit and steer.
Regular use of lawn mowers keeps grass at an optimal height, promoting healthy growth and preventing weeds. Proper maintenance, such as sharpening blades and checking oil levels, ensures efficient operation. Investing in the right lawn mower can save time and enhance the appearance of your outdoor space.
MARKET DYNAMICS:
Increasing urbanization and a rise in residential construction. Homeowners are investing more in lawn care equipment to maintain their yards, leading to a surge in demand for various types of lawn mowers. Additionally, advancements in technology have resulted in the development of more efficient and environmentally friendly models, further boosting their popularity. Battery-powered and robotic lawn mowers, in particular, are gaining traction as they offer convenience and reduce the effort required for lawn maintenance.
High costs of advanced lawn mowers and the need for regular maintenance can deter some potential buyers. Furthermore, environmental concerns regarding gas-powered mowers and the noise they produce may restrict their adoption. Nevertheless, these challenges present opportunities for innovation. Manufacturers are focusing on creating cost-effective, low-maintenance, and eco-friendly models to cater to a broader audience. Government regulations promoting green spaces and environmental sustainability also provide a favorable landscape for the growth of the lawn mowers market.
LAWN MOWERS MARKET SEGMENTATION ANALYSIS
BY TYPE:
Gas-powered models offer robust performance suitable for large lawns, appealing to users seeking efficiency and power. Electric lawn mowers, favored for their eco-friendliness and quiet operation, cater to environmentally conscious homeowners. Battery-powered options, known for their convenience and cordless design, are gaining popularity among those prioritizing mobility and ease of use. Reel mowers, appreciated for their simplicity and low environmental impact, attract users valuing tradition and sustainability. Robotic mowers, equipped with advanced technology for autonomous operation, are increasingly chosen by tech-savvy consumers seeking effortless lawn maintenance.
The market's dynamics are shaped by diverse consumer needs and technological advancements. Gas-powered lawn mowers remain dominant in regions where power and efficiency are paramount. Electric models are steadily gaining ground, particularly in urban areas where noise and emissions regulations are stringent. Battery-powered mowers are carving out a niche, offering a compromise between power and convenience. Reel mowers maintain a loyal following among enthusiasts of manual, eco-friendly lawn care methods. Meanwhile, robotic mowers are capturing attention with their ability to automate lawn maintenance tasks, appealing to busy homeowners seeking time-saving solutions.
Future trends in the lawn mower market are poised to reflect ongoing advancements in technology and evolving consumer preferences. Gas-powered mowers are expected to continue their reign in markets prioritizing high-performance equipment. Electric and battery-powered models will likely see increased adoption as environmental concerns and technological innovation drive consumer choices. Reel mowers may experience a resurgence as sustainability becomes a more significant factor in purchasing decisions. Robotic mowers are anticipated to expand their presence, integrating more sophisticated features to enhance user convenience and efficiency in lawn care.
BY APPLICATION:
Residential lawns account for a major portion of this demand, driven by homeowners seeking efficient lawn care solutions. The increasing trend of maintaining well-manicured gardens further boosts the residential segment. Commercial landscapes also play a crucial role in the market's expansion. Businesses and institutions prioritize the upkeep of their outdoor spaces, leading to a rising need for reliable and durable lawn mowers. Golf courses, parks, and gardens are other key sectors contributing to the market, as they require specialized equipment to maintain extensive green areas. Sports fields demand high-performance lawn mowers to ensure optimal playing conditions. The need for precision and quality in these areas propels the market forward.
BY DISTRIBUTION CHANNEL:
Offline stores remain a cornerstone for purchasing, offering customers hands-on experience and immediate availability. These outlets cater to traditional shoppers who value personal interaction and immediate product assessment. Online stores, on the other hand, have revolutionized the market by providing convenience and a vast selection at the click of a button. They appeal to tech-savvy consumers and busy homeowners seeking hassle-free shopping and doorstep delivery.
The landscape of distribution channels for lawn mowers is evolving with changing consumer behaviors and technological advancements. Offline stores continue to dominate in regions where in-person shopping experiences and product demonstrations are valued. They provide a tangible advantage for customers looking to inspect and compare different models before making a purchase decision. Meanwhile, online stores are rapidly expanding their footprint, offering unparalleled convenience and access to a global marketplace. Their growth is driven by the increasing preference for e-commerce and the convenience of researching, purchasing, and receiving products without leaving home.
Offline stores are expected to adapt by enhancing their customer service and integrating digital tools to streamline the shopping experience. Online stores will continue to innovate, leveraging data analytics and personalized recommendations to cater to diverse consumer preferences. The synergy between these channels will play a crucial role in meeting the evolving demands of consumers, offering them flexibility and choice in how they acquire their lawn care equipment.
BY END-USER:
Homeowners lead the demand, as they seek efficient tools to maintain their lawns and gardens. The rising interest in home gardening and outdoor aesthetics further drives this segment. Professional landscapers significantly contribute to market growth. Their requirement for reliable and high-performance mowers to deliver quality services to clients boosts sales. Landscapers' demand for advanced equipment ensures consistent market expansion. Groundskeepers and contractors also play pivotal roles in the market. They rely on durable and effective lawn mowers to maintain large areas like parks, sports fields, and commercial properties.
BY POWER SOURCE:
Gasoline-powered mowers are prized for their robust performance and ability to handle large areas efficiently. They remain a top choice for users prioritizing power and endurance in their lawn maintenance equipment. Electric mowers, powered by electricity, are gaining popularity due to their eco-friendly operation and quieter performance, making them ideal for urban environments and noise-sensitive areas. Battery-powered mowers offer the advantage of cordless mobility and convenience, appealing to homeowners seeking flexibility and ease of use without sacrificing performance.
Gasoline-powered models continue to dominate in markets where power and durability are paramount, catering to professionals and homeowners with extensive lawn care needs. Electric mowers are increasingly favored in regions emphasizing environmental sustainability and noise reduction, aligning with growing consumer awareness of eco-friendly lawn care solutions. Battery-powered options are emerging as a versatile choice, meeting the demand for portable, low-maintenance equipment that combines the benefits of electric and gasoline models.
Gasoline mowers will likely maintain their stronghold in markets requiring heavy-duty performance and reliability. Electric mowers are expected to continue their growth trajectory, driven by advancements in battery technology and increasing emphasis on eco-conscious lawn care practices. Battery-powered mowers are poised to expand their market share, offering enhanced convenience and performance as manufacturers respond to demands for quieter, more efficient lawn maintenance solutions.
REGIONAL ANALYSIS:
In North America, high demand from both residential and commercial sectors drives market growth. Europe follows closely, with increasing emphasis on garden aesthetics and outdoor spaces. Both regions benefit from a well-established infrastructure and strong consumer spending. In the Asia Pacific, rapid urbanization and a growing middle class contribute to market expansion. Latin America and the Middle East and Africa regions also witness a steady rise in demand, primarily due to increasing investments in public parks and recreational areas.
KEY MARKET PLAYERS:
- Husqvarna Group
- Deere & Company (John Deere)
- MTD Products Inc.
- Toro Company
- Honda Power Equipment
- Briggs & Stratton Corporation
- STIHL Group
- Ariens Company
- Kubota Corporation
- Makita Corporation
- EGO Power+
- Greenworks Tools
- Ryobi Limited
- Snapper Inc.
- Black+Decker
- Robomow
- Worx
- Troy-Bilt (a subsidiary of MTD Products Inc.)
- Scotts Company (Miracle-Gro)
- Craftsman (a brand of Stanley Black & Decker)
- Yard Machines (a brand of MTD Products Inc.)
- RedMax (a subsidiary of Husqvarna Group)
- Ferris Industries
- Swisher Inc.
- Exmark Manufacturing
Table of Contents
-
Introduction
1.1. Definition of Lawn Mowers
1.2. Importance of Lawn Mowing
1.3. Objective of the Report -
Market Overview
2.1. Global Lawn Mowers Market Size and Trends
2.2. Regional Lawn Mowers Market Analysis
2.3. Competitive Landscape -
Product Analysis
3.1. Types of Lawn Mowers
3.1.1. Push Lawn Mowers
3.1.2. Self-Propelled Lawn Mowers
3.1.3. Riding Lawn Mowers
3.1.4. Robotic Lawn Mowers
3.2. Features and Specifications
3.3. Technological Advancements -
End-User Analysis
4.1. Residential
4.2. Commercial
4.3. Institutional -
Distribution Channel Analysis
5.1. Online
5.2. Offline -
Regional Analysis
6.1. North America
6.2. Europe
6.3. Asia-Pacific
6.4. Latin America
6.5. Middle East and Africa -
Competitive Analysis
7.1. Key Players and their Market Share
7.2. Mergers and Acquisitions
7.3. Strategies and Innovations -
Future Outlook and Recommendations
8.1. Market Drivers and Restraints
8.2. Emerging Trends
8.3. Strategic Recommendations -
Conclusion
Lawn Mowers Market Segmentation:
By Type:
- Gas-Powered Lawn Mowers
- Electric Lawn Mowers
- Battery-Powered Lawn Mowers
- Reel Lawn Mowers
- Robotic Lawn Mowers
By Application:
- Residential Lawns
- Commercial Landscapes
- Golf Courses
- Parks and Gardens
- Sports Fields
By Distribution Channel:
- Offline Stores
- Online Stores
By End-User:
- Homeowners
- Professional Landscapers
- Groundskeepers
- Contractors
By Power Source:
- Gasoline
- Electricity
- Battery
By Geography:
- North America (USA, Canada, Mexico)
- Europe (Germany, UK, France, Russia, Italy, Rest of Europe)
- Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Rest of Asia-Pacific)
- South America (Brazil, Argentina, Columbia, Rest of South America)
- Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria, South Africa, Rest of MEA)
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· Comprehensive Insights: This market research report provides in-depth and comprehensive insights into the industry, market trends, and key dynamics. The thorough data collection, analysis, and interpretation processes offer valuable information and a clear understanding of the market landscape.
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RESEARCH METHODOLOGY
With a collective industry experience of about 70 years of analysts and experts, Future Data Stats encompasses the most infallible research methodology for its market intelligence and industry analysis. Not only does the company dig deep into the innermost levels of the market, but also examines the minutest details for its market estimates and forecasts.
This approach helps build a greater market-specific view of size, shape, and industry trends within each industry segment. Various industry trends and real-time developments are factored into identifying key growth factors and the future course of the market. The research proceeds are the results of high-quality data, expert views & analysis, and valuable independent opinions. The research process is designed to deliver a balanced view of the global markets and allows stakeholders to make informed decisions, to attain their highest growth objectives.
Future Data Stats offers its clients exhaustive research and analysis, based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. These analytical tools and models distill the data & statistics and enhance the accuracy of our recommendations and advice.
With Future Data Stats calibrated research process and 360° data-evaluation methodology, the clients receive:
· Consistent, valuable, robust, and actionable data & analysis that can easily be referenced for strategic business planning
· Technologically sophisticated and reliable insights through a well-audited and veracious research methodology
· Sovereign research proceeds that present a tangible depiction of the marketplace
· With this strong methodology, Future Data Stats ensures that its research and analysis is most reliable and guarantees sound business planning.
The research methodology of the global market involves extensive primary and secondary research. Primary research includes about 24 hours of interviews and discussions with a wide range of stakeholders that include upstream and downstream participants. Primary research typically is a bulk of our research efforts, coherently supported by extensive secondary research. Over 3000 product literature, industry releases, annual reports, and other such documents of key industry participants have been reviewed to obtain a better market understanding and gain enhanced competitive intelligence. In addition, authentic industry journals, trade associations' releases, and government websites have also been reviewed to generate high-value industry insights.
Primary Research:
· Identify key opinion leaders
· Questionnaire design
· In-depth Interviews
· Coverage across the value chain
Desk Research:
· Company Website
· Company Annual Reports
· Paid Databases
· Financial Reports
Company Analysis:
· Market Participants
· Key Strengths
· Product Portfolio
· Mapping as per Value Chain
· Key focus segment
Primary research efforts include reaching out to participants through emails, telephonic conversations, referrals, and professional corporate relations with various companies that make way for greater flexibility in reaching out to industry participants and commentators for interviews and discussions.
The aforementioned helps to:
· Validate and improve data quality and strengthen the research proceeds
· Develop a market understanding and expertise
· Supply authentic information about the market size, share, growth, and forecasts
The primary research interview and discussion panels comprise experienced industry personnel, including Chief executives and VPs of leading corporations specific to an industry, Product and sales managers or country heads, Channel partners & top-level distributors, and Banking, investments, and valuation experts.
Secondary Research:
A broad array of industry sources for the secondary research typically includes, but is not limited to:
· Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for a competitive scenario and shape of the industry
· Patent and regulatory databases to understand technical & legal developments
· Scientific and technical writings for product information and related preemptions
· Regional government and statistical databases for macro analysis
· Authentic news articles, web-casts, and other related releases to evaluate the market
· Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecasts
Analyst Tools and Models:
Bottom-up Approach:
· Arriving at Global Market Size
· Arriving at Regional/Country Market Size
· Market Share of Key Players
Top-down Approach:
· Key Market Players
· Market Share of Key Players
· Arriving at Regional/Country Market Size
· Arriving at Global Market Size
Lawn Mowers Market Dynamic Factors
Drivers:
- Increasing demand for efficient lawn maintenance solutions.
- Growth in urbanization leading to more green spaces.
- Advancements in technology, such as robotic and battery-powered mowers.
Restraints:
- Environmental concerns related to emissions and noise pollution.
- Fluctuating prices of raw materials affecting manufacturing costs.
- Competitive market landscape with price pressures.
Opportunities:
- Rising adoption of smart lawn care devices.
- Expansion of commercial landscaping services.
- Untapped potential in emerging markets with growing disposable incomes.
Challenges:
- Regulatory challenges regarding emissions and safety standards.
- High initial investment costs for advanced mower technologies.
- Seasonal demand fluctuations impacting sales and production planning.
Frequently Asked Questions