Matcha Tea Market Size, Share, Trends & Competitive Analysis By Type: Ceremonial Grade Matcha, Culinary Grade Matcha By Application: Beverages, Food, Personal Care and Cosmetics By Distribution Channel: By Regions, and Industry Forecast, Global Report 2024-2032

The global Matcha Tea Market size was valued at USD 2.34 billion in 2023 and is projected to expand at a compound annual growth rate (CAGR) of 7.3% during the forecast period, reaching a value of USD 5.42 billion by 2030.

Matcha Tea Market research report by Future Data Stats, offers a comprehensive view of the Market's historical data from 2019 to 2022, capturing trends, growth patterns, and key drivers. It establishes 2023 as the base year, analyzing the Market landscape, consumer behavior, competition, and regulations. Additionally, the report presents a well-researched forecast period from 2024 to 2032, leveraging data analysis techniques to project the Market's growth trajectory, emerging opportunities, and anticipated challenges.


Matcha tea is a vibrant green beverage made from finely ground green tea leaves. Originating in Japan, it is renowned for its rich flavor and numerous health benefits. Unlike traditional teas where leaves are steeped and discarded, with matcha, the whole leaf is consumed, providing a concentrated dose of antioxidants, vitamins, and minerals in every sip.

To prepare matcha tea, the powdered tea is whisked with hot water until frothy, creating a smooth and velvety texture. Its distinct flavor profile is characterized by a balance of sweetness and earthiness, with subtle vegetal notes. Matcha is also prized for its ability to enhance focus and concentration due to its high content of L-theanine, a natural amino acid. Whether enjoyed as a soothing morning ritual or a revitalizing afternoon pick-me-up, matcha tea offers a unique sensory experience coupled with a myriad of health benefits.


The increasing consumer awareness of its health benefits and rising demand for natural and organic beverages. Health-conscious consumers are turning to matcha tea as a nutritious alternative to sugary drinks, contributing to its expanding market presence. Additionally, the growing popularity of Japanese culture and cuisine worldwide is fueling interest in matcha tea, driving market expansion across various regions.

However, Limited awareness about matcha tea in some regions, coupled with its relatively higher price point compared to conventional tea varieties, poses challenges to market penetration. Moreover, fluctuations in raw material costs and supply chain disruptions could impact market dynamics. Nonetheless, innovative product offerings such as matcha-flavored snacks, desserts, and cosmetics present exciting opportunities for market players to diversify their product portfolios and tap into new consumer segments.



Ceremonial grade matcha, renowned for its exceptional quality and purity, holds a prominent position in the market. Sourced from the youngest tea leaves and processed with meticulous care, ceremonial grade matcha is prized for its vibrant green color, smooth texture, and delicate flavor profile. It is traditionally used in Japanese tea ceremonies and is favored by tea enthusiasts seeking an authentic and premium matcha experience.

In contrast, culinary grade matcha caters to a different segment of consumers and plays a crucial role in the market landscape. Characterized by a slightly more robust flavor and astringency, culinary grade matcha is primarily used in cooking and baking applications. Its versatility makes it a popular ingredient in various recipes, ranging from matcha lattes and smoothies to desserts and savory dishes. As the culinary industry continues to embrace matcha as a trendy and healthful ingredient, the demand for culinary grade matcha is expected to witness steady growth.


Beverages represent a significant segment within the market, offering consumers a refreshing and healthful option. Matcha tea's versatility allows it to be incorporated into various beverage formulations, including lattes, smoothies, and cold brews. Its vibrant green color and distinct flavor profile make it an attractive ingredient for health-conscious consumers seeking alternatives to sugary drinks and caffeinated beverages. With the rising demand for functional and natural beverages, the beverages segment is poised for substantial growth in the matcha tea market.

In addition to beverages, matcha tea finds widespread application in the food industry. From baked goods and desserts to savory dishes and snacks, matcha adds a unique flavor and nutritional boost to culinary creations. Its earthy and slightly bitter notes complement a wide range of ingredients, making it a versatile ingredient for chefs and food manufacturers alike. As consumers continue to prioritize health and wellness, the demand for matcha-infused food products is expected to surge, driving expansion in the food segment of the matcha tea market.

Furthermore, matcha tea's presence extends beyond beverages and food into the personal care and cosmetics industry. Recognized for its antioxidant properties and skin-nourishing benefits, matcha is increasingly incorporated into skincare products, including creams, masks, and cleansers. Its natural origins and perceived health benefits appeal to consumers seeking clean and eco-friendly beauty solutions.


Online retail emerges as a dominant force, offering consumers convenience and a wide selection of matcha tea products at their fingertips. The ease of purchasing online, coupled with the availability of detailed product information and reviews, makes online retail a preferred channel for many matcha tea enthusiasts. With the increasing digitization of commerce and the growing popularity of e-commerce platforms, the online retail segment is poised for significant expansion in the matcha tea market.

Offline retail channels also contribute significantly to the distribution of matcha tea products, providing consumers with opportunities for in-person shopping experiences. Supermarkets and hypermarkets, with their vast product assortments and convenient locations, serve as key outlets for matcha tea brands to reach a broad consumer base. Specialty stores catering to health and wellness products often offer curated selections of premium matcha tea, appealing to discerning customers seeking high-quality options. Additionally, convenience stores play a vital role in making matcha tea accessible to consumers on the go, with their convenient locations and extended operating hours.


North America stands out as a significant market for matcha tea, driven by increasing consumer awareness of its health benefits and growing demand for natural and functional beverages. With a rising preference for healthier lifestyles and wellness-oriented products, North American consumers are embracing matcha tea as a trendy and nutritious beverage option, fueling market expansion in the region.

In Europe, matcha tea's popularity continues to surge, propelled by a burgeoning health and wellness trend and a growing interest in exotic and premium teas. The region's rich tea culture provides a favorable environment for the adoption of matcha tea, with consumers seeking novel and authentic tea experiences.


  • Aiya America, Inc.
  • Encha Matcha
  • Ippodo Tea Co., Ltd.
  • DoMatcha
  • Midori Spring Ltd.
  • Grace Matcha
  • Mizuba Tea Co.
  • Pure Matcha
  • Breakaway Matcha
  • Jade Leaf Matcha
  • Ujido
  • Teavana (Starbucks Corporation)
  • Rishi Tea
  • Mountain Rose Herbs
  • Panatea
  • My Matcha Life
  • The Republic of Tea
  • AOI Tea Company
  • Sun Time Tea
  • TEAki Hut
  • PureChimp
  • Matcha Konomi
  • Marukyu Koyamaen
  • TEAki Hut
  • Teapigs

Table of Contents
Executive Summary
Market Overview
Key Insights
Market Dynamics
Market Segmentation
By Type
By Application
By Distribution Channel
By Region
Competitive Landscape
Company Profiles
Future Outlook

Matcha Tea Market Segmentation

By Type:

  • Ceremonial Grade Matcha
  • Culinary Grade Matcha

By Application:

  • Beverages
  • Food
  • Personal Care and Cosmetics

By Distribution Channel:

  • Online Retail
  • Offline Retail
  • Supermarkets/Hypermarkets
  • Specialty Stores
  • Convenience Stores
  • Others

By Geography:

  • North America (USA, Canada, Mexico)
  • Europe (Germany, UK, France, Russia, Italy, Rest of Europe)
  • Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Rest of Asia-Pacific)
  • South America (Brazil, Argentina, Columbia, Rest of South America)
  • Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria, South Africa, Rest of MEA)

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The research methodology of the global market involves extensive primary and secondary research. Primary research includes about 24 hours of interviews and discussions with a wide range of stakeholders that include upstream and downstream participants. Primary research typically is a bulk of our research efforts, coherently supported by extensive secondary research. Over 3000 product literature, industry releases, annual reports, and other such documents of key industry participants have been reviewed to obtain a better market understanding and gain enhanced competitive intelligence. In addition, authentic industry journals, trade associations’ releases, and government websites have also been reviewed to generate high-value industry insights.

Primary Research:

Primary Research


Desk Research


Company Analysis


•       Identify key opinion leaders

•       Questionnaire design

•       In-depth Interviews

•       Coverage across the value chain


•       Company Website

•       Company Annual Reports

•       Paid Databases

•       Financial Reports


•       Market Participants

•       Key Strengths

•       Product Portfolio

•       Mapping as per Value Chain

•       Key focus segment


Primary research efforts include reaching out to participants through emails, telephonic conversations, referrals, and professional corporate relations with various companies that make way for greater flexibility in reaching out to industry participants and commentators for interviews and discussions.

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  • Supply authentic information about the market size, share, growth, and forecasts

The primary research interview and discussion panels comprise experienced industry personnel.

These participants include, but are not limited to:

  • Chief executives and VPs of leading corporations specific to an industry
  • Product and sales managers or country heads; channel partners & top-level distributors; banking, investments, and valuation experts
  • Key opinion leaders (KOLs)

Secondary Research:

A broad array of industry sources for the secondary research typically includes, but is not limited to:

  • Company SEC filings, annual reports, company websites, broker & financial reports, and investor  presentations for a competitive scenario and shape of the industry
  • Patent and regulatory databases to understand technical & legal developments
  • Scientific and technical writings for product information and related preemptions
  • Regional government and statistical databases for macro analysis
  • Authentic news articles, web-casts, and other related releases to evaluate the market
  • Internal and external proprietary databases, key market indicators, and relevant press releases for  market estimates and forecasts



•       Top executives of end-use industries

•       C-level executives of the leading Parenteral Nutrition companies

•       Sales manager and regional sales manager of the Parenteral Nutrition companies

•       Industry Consultants

•       Distributors/Suppliers


•       Annual Reports

•       Presentations

•       Company Websites

•       Press Releases

•       News Articles

•       Government Agencies’ Publications

•       Industry Publications

•       Paid Databases


Analyst Tools and Models:



·         Arriving at
Global Market Size

·         Arriving at
Market Size

·         Market Share
of Key Players

·         Key Market Players

·         Key Market Players

·         Market Share
of Key Players

·         Arriving at
Market Size

·         Arriving at
Global Market Size


Matcha Tea Market Dynamics Factors


  • Increasing consumer awareness of health benefits associated with matcha tea.
  • Growing demand for natural and organic beverages.
  • Rising popularity of Japanese culture and cuisine worldwide.


  • Limited awareness about matcha tea in some regions.
  • Higher price point compared to conventional tea varieties.
  • Fluctuations in raw material costs and supply chain disruptions.


  • Innovation in product offerings such as matcha-flavored snacks, desserts, and cosmetics.
  • Expansion into new markets and consumer segments.
  • Rising demand for functional and natural beverages.


  • Competition from other health beverages.
  • Regulatory challenges related to labeling and health claims.
  • Maintaining product quality and consistency amidst supply chain complexities.

Frequently Asked Questions

The global Matcha Tea Market size was valued at USD 2.34 billion in 2023 and is projected to expand at a compound annual growth rate (CAGR) of 7.3% during the forecast period, reaching a value of USD 5.42 billion by 2030.

Key factors driving the growth of the Matcha Tea Market include rising awareness of matcha's health benefits, growing preference for natural and organic products, and the popularity of Japanese culture worldwide.

Current trends in the Matcha Tea Market include the innovation of matcha-infused products beyond beverages, such as snacks and cosmetics, and the expansion of distribution channels to reach a broader consumer base.

Regions expected to dominate the Matcha Tea Market include North America, Europe, and Asia Pacific, driven by consumer preferences for healthful beverages and the adoption of matcha tea as a trendy and nutritious option.

Major challenges in the Matcha Tea Market include limited awareness in some regions, competition from other health beverages, and fluctuations in raw material costs, while opportunities lie in product innovation, expanding into new markets, and meeting the rising demand for functional beverages.
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