Maternity Fashion Market Size, Share, Trends & Competitive Analysis By Type: Maternity Tops, Maternity Dresses, Maternity Bottoms, Maternity Activewear, Maternity Lingerie, Maternity Outerwear, Maternity Swimwear, Maternity Sleepwear By Application: Formal Wear, Casual Wear, Work Wear, Active Wear, Swimwear, Sleepwear, Lingerie By Distribution Channel: By Price Range: By Regions, and Industry Forecast, Global Report 2024-2032

  • Report ID: FDS677
  • Forecast Period: 2023-2030
  • No. of Pages: 150+
  • Industry: Fashion and Apparel

The global Maternity Fashion Market size was valued at USD xx Billion in 2023 and is projected to expand at a compound annual growth rate (CAGR) of xx% during the forecast period, reaching a value of USD xx Billion by 2030.

Maternity Fashion Market research report by Future Data Stats, offers a comprehensive view of the Market's historical data from 2019 to 2022, capturing trends, growth patterns, and key drivers. It establishes 2023 as the base year, analysing the Market landscape, consumer behaviour, competition, and regulations. Additionally, the report presents a well-researched forecast period from 2024 to 2032, leveraging data analysis techniques to project the Market's growth trajectory, emerging opportunities, and anticipated challenges.


Maternity fashion is all about comfort and style for expectant mothers. Embracing your changing body while staying true to your personal style is key. From flowy dresses to comfy leggings, maternity fashion offers a variety of options to keep you looking and feeling great throughout your pregnancy. Whether you're dressing for work, a casual outing, or a special occasion, there are plenty of chic and trendy maternity clothes to choose from that will flatter your bump and make you feel fabulous. Finding the right maternity wardrobe is an exciting part of the journey to motherhood, allowing you to express yourself while accommodating your growing belly.


With a growing awareness of the importance of self-care during pregnancy, more women are seeking out fashionable maternity wear that accommodates their changing bodies. Additionally, the rise of social media influencers and celebrity endorsements has further propelled the demand for trendy maternity fashion, inspiring expectant mothers to embrace their pregnancy curves and express their personal style.

However, the high cost of maternity clothing compared to regular apparel. Many women are hesitant to invest in a maternity wardrobe that they will only wear for a relatively short period. Moreover, the lack of availability of fashionable maternity wear in some regions limits the market's growth potential, including the expansion of online retail channels, the introduction of sustainable and eco-friendly maternity clothing lines, and the increasing focus on inclusive sizing to cater to a diverse range of body types.



Maternity tops are a key segment of this market, offering expectant mothers comfortable and stylish options to accommodate their changing bodies. From basic tees to elegant blouses, maternity tops come in a range of styles to suit every occasion and personal preference. Similarly, maternity dresses are in high demand, providing expectant mothers with chic and versatile options for work, casual outings, and special events. With designs that flatter the baby bump, maternity dresses allow women to maintain their sense of style throughout their pregnancy.

Maternity bottoms, including pants, skirts, and shorts, are another important segment of the maternity fashion market. Comfort is a top priority for expectant mothers, and maternity bottoms are designed to provide the perfect fit without sacrificing style. Whether it's stretchy leggings for everyday wear or elegant maternity skirts for a night out, these bottoms offer both comfort and fashion. Maternity activewear is also gaining popularity, with more women embracing an active lifestyle during pregnancy. From supportive maternity leggings to moisture-wicking tops, maternity activewear allows expectant mothers to stay comfortable and stylish while staying active.


Formal wear is a significant segment of the market, offering expectant mothers stylish and sophisticated options for special occasions such as weddings, parties, and formal events. Maternity formal wear includes elegant dresses, tailored suits, and chic separates designed to flatter the baby bump while maintaining a polished look. With a focus on comfort and style, maternity formal wear allows expectant mothers to feel confident and fashionable during important events.

In addition to formal wear, casual wear is a key segment of the maternity fashion market, providing expectant mothers with comfortable and stylish options for everyday wear. From cozy sweaters to relaxed jeans, maternity casual wear is designed to accommodate the changing bodies of pregnant women while reflecting their personal style. Whether running errands, meeting friends for lunch, or simply relaxing at home, maternity casual wear allows expectant mothers to look and feel their best throughout their pregnancy.

Work wear is another important application for maternity fashion, catering to the needs of expectant mothers in the professional world. Maternity work wear includes stylish and professional options such as tailored trousers, blazers, and dresses designed to provide comfort and confidence in the workplace. With a focus on versatility and functionality, maternity work wear allows expectant mothers to maintain their professional image while accommodating their growing baby bump.


Online retailers play a significant role in the market, offering expectant mothers a wide range of maternity clothing options from the comfort of their own homes. With the convenience of online shopping, expectant mothers can easily browse through an extensive selection of maternity tops, dresses, bottoms, activewear, and more, and have their purchases delivered directly to their doorsteps.

Brick-and-mortar stores also play a crucial role in the maternity fashion market, providing expectant mothers with the opportunity to see and try on maternity clothing in person before making a purchase. Maternity specialty stores, in particular, offer a curated selection of maternity wear, providing expert assistance and guidance to expectant mothers as they navigate their pregnancy wardrobe needs. Department stores and supermarkets/hypermarkets also carry maternity clothing, offering convenience and accessibility to a wide range of consumers.

Maternity boutiques are another important distribution channel for maternity fashion, offering expectant mothers a personalized shopping experience and a carefully curated selection of stylish maternity wear. Additionally, discount stores and thrift shops provide budget-friendly options for expectant mothers looking to save money on maternity clothing.


Affordable or value-priced maternity clothing is a significant segment of the market, catering to budget-conscious expectant mothers who are looking for stylish and comfortable options at an accessible price point. These affordable maternity clothing lines offer a wide range of basic essentials and trendy pieces, allowing expectant mothers to maintain their sense of style without breaking the bank.

Mid-range maternity fashion is another important segment of the market, offering expectant mothers higher-quality clothing options at a slightly higher price point. With a focus on both style and comfort, mid-range maternity clothing lines provide a wide range of options, including casual wear, work wear, formal wear, and activewear. These mid-range maternity brands offer expectant mothers the perfect balance of affordability and quality, allowing them to invest in essential wardrobe pieces that will last throughout their pregnancy.

Premium and luxury maternity fashion brands cater to expectant mothers who are looking for high-end, designer maternity wear. These brands offer expectant mothers the ultimate in style, quality, and comfort, with luxurious fabrics, impeccable craftsmanship, and on-trend designs. From elegant dresses to tailored suits, premium and luxury maternity fashion brands provide expectant mothers with a VIP shopping experience and the opportunity to indulge in high-quality maternity wear that makes them look and feel fabulous throughout their pregnancy.


North America holds a significant share of the market, driven by a high level of consumer awareness, a strong retail infrastructure, and a growing demand for stylish maternity wear. In Europe, countries like the United Kingdom, Germany, and France are key contributors to the maternity fashion market, with a focus on both fashion-forward designs and functional maternity wear.

In the Asia Pacific region, countries like China, India, and Japan are witnessing a growing demand for maternity fashion, driven by factors such as rising disposable income, increasing urbanization, and a growing awareness of maternity fashion trends. Latin America and the Middle East and Africa are also emerging markets for maternity fashion, with a growing number of women seeking out stylish and comfortable maternity wear options.


  • H&M
  • ASOS
  • Motherhood Maternity
  • PinkBlush
  • Seraphine
  • Gap
  • Old Navy
  • Boohoo
  • Isabella Oliver
  • Destination Maternity
  • Thyme Maternity
  • A Pea in the Pod
  • Hatch
  • Topshop
  • New Look
  • Tiffany Rose
  • Ingrid & Isabel
  • JoJo Maman Bébé
  • Mamas & Papas
  • Lululemon Athletica
  • Zara
  • Next
  • Mamalicious
  • Envie de Fraise
  • Queen Bee Maternity

Table of Contents
Executive Summary
Methodology and Scope
Market Overview
Market Dynamics
5.1. Drivers
5.2. Restraints
5.3. Opportunities
Maternity Fashion Market, by Type
6.1. Maternity Tops
6.2. Maternity Dresses
6.3. Maternity Bottoms (Pants, Skirts, Shorts)
6.4. Maternity Activewear
6.5. Maternity Lingerie
6.6. Maternity Outerwear (Coats, Jackets)
6.7. Maternity Swimwear
6.8. Maternity Sleepwear
Maternity Fashion Market, by Application
7.1. Formal Wear
7.2. Casual Wear
7.3. Work Wear
7.4. Active Wear
7.5. Swimwear
7.6. Sleepwear
7.7. Lingerie
Maternity Fashion Market, by Distribution Channel
8.1. Online Retailers
8.2. Brick-and-Mortar Stores
8.3. Maternity Specialty Stores
8.4. Department Stores
8.5. Supermarkets/Hypermarkets
8.6. Maternity Boutiques
8.7. Others (Discount Stores, Thrift Shops)
Maternity Fashion Market, by Price Range
9.1. Affordable/Value
9.2. Mid-Range
9.3. Premium
9.4. Luxury
Maternity Fashion Market, by Geography
10.1. North America
10.2. Europe
10.3. Asia-Pacific
10.4. Latin America
10.5. Middle East and Africa
Competitive Landscape
11.1. Key Players Analysis
11.2. Market Ranking Analysis
11.3. Competitive Scenario
Company Profiles
12.1. Company A
12.2. Company B
12.3. Company C
12.4. Company D
12.5. Company E
Conclusion and Future Outlook

Maternity Fashion Market Segmentation:

By Type:

  • Maternity Tops
  • Maternity Dresses
  • Maternity Bottoms (Pants, Skirts, Shorts)
  • Maternity Activewear
  • Maternity Lingerie
  • Maternity Outerwear (Coats, Jackets)
  • Maternity Swimwear
  • Maternity Sleepwear

By Application:

  • Formal Wear
  • Casual Wear
  • Work Wear
  • Active Wear
  • Swimwear
  • Sleepwear
  • Lingerie

By Distribution Channel:

  • Online Retailers
  • Brick-and-Mortar Stores
  • Maternity Specialty Stores
  • Department Stores
  • Supermarkets/Hypermarkets
  • Maternity Boutiques
  • Others (Discount Stores, Thrift Shops)

By Price Range:

  • Affordable/Value
  • Mid-Range
  • Premium
  • Luxury

By Geography:

  • North America (USA, Canada, Mexico)
  • Europe (Germany, UK, France, Russia, Italy, Rest of Europe)
  • Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Rest of Asia-Pacific)
  • South America (Brazil, Argentina, Columbia, Rest of South America)
  • Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria, South Africa, Rest of MEA)

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The research methodology of the global market involves extensive primary and secondary research. Primary research includes about 24 hours of interviews and discussions with a wide range of stakeholders that include upstream and downstream participants. Primary research typically is a bulk of our research efforts, coherently supported by extensive secondary research. Over 3000 product literature, industry releases, annual reports, and other such documents of key industry participants have been reviewed to obtain a better market understanding and gain enhanced competitive intelligence. In addition, authentic industry journals, trade associations’ releases, and government websites have also been reviewed to generate high-value industry insights.

Primary Research:

Primary Research


Desk Research


Company Analysis


•       Identify key opinion leaders

•       Questionnaire design

•       In-depth Interviews

•       Coverage across the value chain


•       Company Website

•       Company Annual Reports

•       Paid Databases

•       Financial Reports


•       Market Participants

•       Key Strengths

•       Product Portfolio

•       Mapping as per Value Chain

•       Key focus segment


Primary research efforts include reaching out to participants through emails, telephonic conversations, referrals, and professional corporate relations with various companies that make way for greater flexibility in reaching out to industry participants and commentators for interviews and discussions.

The aforementioned helps to:

  • Validate and improve data quality and strengthen the research proceeds
  • Develop a market understanding and expertise
  • Supply authentic information about the market size, share, growth, and forecasts

The primary research interview and discussion panels comprise experienced industry personnel.

These participants include, but are not limited to:

  • Chief executives and VPs of leading corporations specific to an industry
  • Product and sales managers or country heads; channel partners & top-level distributors; banking, investments, and valuation experts
  • Key opinion leaders (KOLs)

Secondary Research:

A broad array of industry sources for the secondary research typically includes, but is not limited to:

  • Company SEC filings, annual reports, company websites, broker & financial reports, and investor  presentations for a competitive scenario and shape of the industry
  • Patent and regulatory databases to understand technical & legal developments
  • Scientific and technical writings for product information and related preemptions
  • Regional government and statistical databases for macro analysis
  • Authentic news articles, web-casts, and other related releases to evaluate the market
  • Internal and external proprietary databases, key market indicators, and relevant press releases for  market estimates and forecasts



•       Top executives of end-use industries

•       C-level executives of the leading Parenteral Nutrition companies

•       Sales manager and regional sales manager of the Parenteral Nutrition companies

•       Industry Consultants

•       Distributors/Suppliers


•       Annual Reports

•       Presentations

•       Company Websites

•       Press Releases

•       News Articles

•       Government Agencies’ Publications

•       Industry Publications

•       Paid Databases


Analyst Tools and Models:



·         Arriving at
Global Market Size

·         Arriving at
Market Size

·         Market Share
of Key Players

·         Key Market Players

·         Key Market Players

·         Market Share
of Key Players

·         Arriving at
Market Size

·         Arriving at
Global Market Size


Maternity Fashion Market Dynamic Factors


  • Increasing demand for comfortable and stylish maternity wear.
  • Growing awareness of the importance of self-care during pregnancy.
  • Rise of social media influencers and celebrity endorsements.


  • High cost of maternity clothing compared to regular apparel.
  • Limited availability of fashionable maternity wear in some regions.


  • Expansion of online retail channels.
  • Introduction of sustainable and eco-friendly maternity clothing lines.
  • Focus on inclusive sizing to cater to diverse body types.


  • Short period of usability leading to reluctance in investment.
  • Fluctuating fashion trends impacting market demand.
  • Limited availability of fashionable maternity wear in some regions.

Frequently Asked Questions

The global Maternity Fashion Market size was valued at USD xx Billion in 2023 and is projected to expand at a compound annual growth rate (CAGR) of xx% during the forecast period, reaching a value of USD xx Billion by 2030.

The changing fashion preferences, increasing disposable income, and growing awareness about maternity wear.

The rise of sustainable and inclusive fashion, innovative designs that prioritize comfort, and the use of technology for better fit and style.

North America, Europe, and Asia Pacific, with countries like the United States, Germany, and China leading the way.

The diverse needs of expectant mothers, addressing sizing issues, and competing with non-maternity fashion brands. However, this market also presents significant opportunities for innovation, such as developing versatile clothing solutions and expanding into emerging markets.
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