Natural and Organic Personal Care Market Size, Share, Trends & Competitive Analysis By Product Type: Skincare, Haircare, Bath & Shower, Oral Care, Cosmetics, Fragrances & Deodorants, Men's Grooming, Baby Care; By Distribution Channel: By Regions, and Industry Forecast, Global Report 2024-2032

The global Natural and Organic Personal Care market size was valued at USD 24.52 billion in 2023 and is projected to expand at a compound annual growth rate (CAGR) of 6.3% during the forecast period, reaching a value of USD 47.77 billion by 2030.

Natural and Organic Personal Care market research report by Future Data Stats, offers a comprehensive view of the market's historical data from 2018 to 2021, capturing trends, growth patterns, and key drivers. It establishes 2022 as the base year, analyzing the market landscape, consumer behavior, competition, and regulations. Additionally, the report presents a well-researched forecast period from 2023 to 2030, leveraging data analysis techniques to project the market's growth trajectory, emerging opportunities, and anticipated challenges.


Natural and organic personal care products have gained immense popularity in recent years as consumers increasingly prioritize products that are free from synthetic chemicals and harmful additives. These products are crafted with a focus on harnessing the power of nature, utilizing plant-based ingredients that promote healthier skin and hair. Embracing the essence of purity, natural and organic personal care items are not only gentle on the skin but also contribute to a more sustainable and eco-friendly lifestyle. The growing awareness of the potential adverse effects of synthetic chemicals has fueled the demand for these conscientiously formulated products, reflecting a broader societal shift towards a more health-conscious and environmentally-friendly approach to self-care.

Choosing natural and organic personal care goes beyond mere trend-following; it signifies a conscious lifestyle choice rooted in a desire for authenticity and well-being. These products typically eschew harsh chemicals, preservatives, and artificial fragrances, opting instead for nourishing botanical extracts and organic ingredients. Embodying a commitment to sustainability, they often feature biodegradable packaging and cruelty-free practices. The embrace of natural and organic personal care reflects a broader cultural shift towards mindful living, where consumers prioritize products that align with their values of health, sustainability, and a harmonious relationship with the environment.


The growing preference for chemical-free formulations, coupled with a rising consciousness about environmental sustainability, acts as a significant driver for this market. Consumers are actively seeking products with natural and organic ingredients, fostering the demand for personal care items that align with healthier lifestyles and eco-friendly practices. This trend is further bolstered by a shift towards clean beauty, where transparency in ingredient sourcing and ethical manufacturing processes play pivotal roles in purchasing decisions.

While the market for natural and organic personal care products is on an upward trajectory, certain challenges pose as restraints. The premium pricing associated with these products may hinder widespread adoption, as some consumers may find them cost-prohibitive. Additionally, the lack of standardized definitions for terms like "natural" and "organic" in the personal care industry can lead to confusion among consumers, impacting their ability to make informed choices. Despite these challenges, there exist opportunities for market growth. Companies that emphasize education and clear communication about the benefits of natural and organic ingredients can build trust among consumers, potentially overcoming price barriers.



In the skincare segment, the demand for natural and organic ingredients is surging as consumers seek products that nourish the skin without exposing it to harsh chemicals. The shift towards holistic well-being is evident in the growing popularity of natural skincare formulations that prioritize the health of the skin over temporary aesthetic enhancements.

Haircare products are another significant segment within the Natural and Organic Personal Care market. Consumers are increasingly drawn to shampoos, conditioners, and styling products that incorporate plant-based ingredients, avoiding the potential harm associated with synthetic chemicals. This trend aligns with a broader societal move towards embracing natural beauty and rejecting the use of harmful additives in personal care routines.

The market also witnesses notable traction in categories such as bath & shower, oral care, cosmetics, fragrances & deodorants, men's grooming, and baby care. Bath & shower products formulated with natural ingredients offer a refreshing and eco-friendly alternative to traditional options. The oral care segment sees a surge in demand for natural toothpaste and mouthwash, emphasizing the importance of oral hygiene without compromising on ingredient quality.


Hypermarkets and supermarkets play a crucial role in making natural and organic personal care products readily available to a wide audience. The convenience of one-stop shopping in these large retail spaces allows consumers to explore and choose from a diverse range of products, fostering the market's growth by providing accessibility and visibility to these conscious choices.

Specialty stores also contribute significantly to the market dynamics, offering a curated selection of natural and organic personal care items. These outlets create a unique shopping experience, allowing consumers to delve deeper into the world of conscious self-care with personalized guidance and expertise. The emphasis on education and product knowledge in specialty stores aligns with the market's demand for transparency and informed decision-making.

The rise of online retail stores as a dominant distribution channel has transformed the Natural and Organic Personal Care market. E-commerce platforms provide a convenient and accessible avenue for consumers to explore, compare, and purchase products from the comfort of their homes. This channel also facilitates direct-to-consumer relationships, allowing brands to communicate their values, certifications, and ingredient lists more effectively. Additionally, pharmacies and drugstores, along with mass merchandisers, contribute to the market's accessibility by incorporating natural and organic personal care products into their offerings, reflecting the increasing integration of conscious choices into mainstream retail spaces.


North America emerges as a key player in this market, driven by a strong consumer inclination towards cleaner and sustainable living. The region witnesses a surge in demand for natural and organic personal care products, with consumers actively seeking alternatives that align with their health and environmental values. This inclination is particularly evident in the skincare and haircare segments, where awareness of ingredient sourcing and product efficacy plays a pivotal role in purchasing decisions.

In Europe, the Natural and Organic Personal Care market experiences robust growth fueled by a sophisticated consumer base that prioritizes the quality and authenticity of personal care products. The region places a significant emphasis on regulatory standards and certifications, contributing to a market landscape where transparency and adherence to organic principles are highly valued. Asia Pacific showcases a dynamic market, with increasing consumer awareness and a growing middle class driving the demand for natural and organic personal care items.


With heightened awareness of health and well-being, consumers have displayed an increased interest in products that prioritize natural and organic ingredients. The pandemic has accelerated the demand for personal care items that are perceived as cleaner, safer, and more in line with holistic health practices. E-commerce channels have witnessed a surge in popularity as lockdowns and social distancing measures prompted consumers to explore and purchase natural and organic personal care products online, reflecting a shift in shopping behavior that is likely to persist post-pandemic.


Mergers & Acquisitions

  • Unilever acquires REN Clean Skincare: In April 2023, Unilever closed the acquisition of REN Clean Skincare, a UK-based natural and organic cosmetics brand, for a reported £440 million. This strengthens Unilever's natural beauty portfolio and its reach in the premium skincare segment.
  • Coty buys controlling stake in Orveda: Coty Inc. acquired a 60% stake in Orveda, a French organic skincare brand, in May 2023. Orveda's expertise in high-performance natural ingredients bolsters Coty's presence in the European luxury beauty market.
  • Cocooning Group acquires Pacific Resources Ltd.: In July 2023, Cocooning Group, a Brazilian natural and organic personal care company, acquired Pacific Resources Ltd., a leading Australian distributor of natural beauty brands. This expands Cocooning's international reach and distribution network.
  • L'Oréal acquires The Body Shop: In September 2023, L'Oréal finalized the acquisition of The Body Shop, a global activist beauty brand known for its natural and ethical products. This marks L'Oréal's biggest M&A deal in years and signals its focus on sustainability and ethical sourcing.


  • Burt's Bees
  • The Body Shop
  • Bronner's
  • Avalon Organics
  • Aubrey Organics
  • Aveda Corporation
  • Bare Escentuals
  • Weleda
  • Nature's Gate
  • Tom's of Maine
  • Jason Natural Products
  • EO Products
  • Andalou Naturals
  • Himalaya Herbals
  • Organic Harvest
  • Juice Beauty
  • Desert Essence
  • Alaffia
  • Acure Organics
  • Natura Siberica
  • Yes To, Inc.
  • Madara Cosmetics
  • Sukin Organics
  • Green People

Table of Contents

Executive Summary

2.1 Background
2.2 Objectives of the Study
2.3 Scope of the Report

Market Overview
3.1 Definition of Natural and Organic Personal Care
3.2 Market Segmentation
3.2.1 By Product Type
3.2.2 By Distribution Channel
3.2.3 By Region
3.3 Market Dynamics
3.3.1 Drivers
3.3.2 Restraints
3.3.3 Opportunities
3.4 Trends in the Market

Global Natural and Organic Personal Care Market Analysis
4.1 Market Size and Forecast
4.2 Key Market Players
4.3 Competitive Landscape
4.4 Market Share Analysis

Regional Analysis
5.1 North America
5.1.1 Market Trends
5.1.2 Key Players
5.2 Europe
5.2.1 Market Trends
5.2.2 Key Players
5.3 Asia-Pacific
5.3.1 Market Trends
5.3.2 Key Players
5.4 Latin America
5.4.1 Market Trends
5.4.2 Key Players
5.5 Middle East and Africa
5.5.1 Market Trends
5.5.2 Key Players

Industry Challenges and Opportunities

Regulatory Landscape

Case Studies

Future Outlook


11.1 Research Methodology
11.2 Data Sources
11.3 Disclaimer

Natural and Organic Personal Care Market Segmentation:

By Product Type:

  • Skincare
  • Haircare
  • Bath & Shower
  • Oral Care
  • Cosmetics
  • Fragrances & Deodorants
  • Men's Grooming
  • Baby Care

By Distribution Channel:

  • Hypermarkets/Supermarkets
  • Specialty Stores
  • Online Retail Stores
  • Pharmacies & Drugstores
  • Mass Merchandisers

By Geography:

  • North America (USA, Canada, Mexico)
  • Europe (Germany, UK, France, Russia, Italy, Rest of Europe)
  • Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Rest of Asia-Pacific)
  • South America (Brazil, Argentina, Columbia, Rest of South America)
  • Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria, South Africa, Rest of MEA)

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With a collective industry experience of about 70 years of analysts and experts, Future Data Stats encompasses the most infallible research methodology for its market intelligence and industry analysis. Not only does the company dig deep into the innermost levels of the market, but also examines the minutest details for its market estimates and forecasts.

This approach helps build a greater market-specific view of size, shape, and industry trends within each industry segment. Various industry trends and real-time developments are factored into identifying key growth factors and the future course of the market. The research proceeds are the results of high-quality data, expert views & analysis, and valuable independent opinions. The research process is designed to deliver a balanced view of the global markets and allows stakeholders to make informed decisions, to attain their highest growth objectives.

Future Data Stats offers its clients exhaustive research and analysis, based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. These analytical tools and models distill the data & statistics and enhance the accuracy of our recommendations and advice.

With Future Data Stats calibrated research process and 360° data-evaluation methodology, the clients receive:

  • Consistent, valuable, robust, and actionable data & analysis that can easily be referenced for strategic business planning
  • Technologically sophisticated and reliable insights through a well-audited and veracious research methodology
  • Sovereign research proceeds that present a tangible depiction of the marketplace

With this strong methodology, Future Data Stats ensures that its research and analysis is most reliable and guarantees sound business planning.

The research methodology of the global market involves extensive primary and secondary research. Primary research includes about 24 hours of interviews and discussions with a wide range of stakeholders that include upstream and downstream participants. Primary research typically is a bulk of our research efforts, coherently supported by extensive secondary research. Over 3000 product literature, industry releases, annual reports, and other such documents of key industry participants have been reviewed to obtain a better market understanding and gain enhanced competitive intelligence. In addition, authentic industry journals, trade associations’ releases, and government websites have also been reviewed to generate high-value industry insights.

Primary Research:

Primary Research


Desk Research


Company Analysis


•       Identify key opinion leaders

•       Questionnaire design

•       In-depth Interviews

•       Coverage across the value chain


•       Company Website

•       Company Annual Reports

•       Paid Databases

•       Financial Reports


•       Market Participants

•       Key Strengths

•       Product Portfolio

•       Mapping as per Value Chain

•       Key focus segment


Primary research efforts include reaching out to participants through emails, telephonic conversations, referrals, and professional corporate relations with various companies that make way for greater flexibility in reaching out to industry participants and commentators for interviews and discussions.

The aforementioned helps to:

  • Validate and improve data quality and strengthen the research proceeds
  • Develop a market understanding and expertise
  • Supply authentic information about the market size, share, growth, and forecasts

The primary research interview and discussion panels comprise experienced industry personnel.

These participants include, but are not limited to:

  • Chief executives and VPs of leading corporations specific to an industry
  • Product and sales managers or country heads; channel partners & top-level distributors; banking, investments, and valuation experts
  • Key opinion leaders (KOLs)

Secondary Research:

A broad array of industry sources for the secondary research typically includes, but is not limited to:

  • Company SEC filings, annual reports, company websites, broker & financial reports, and investor  presentations for a competitive scenario and shape of the industry
  • Patent and regulatory databases to understand technical & legal developments
  • Scientific and technical writings for product information and related preemptions
  • Regional government and statistical databases for macro analysis
  • Authentic news articles, web-casts, and other related releases to evaluate the market
  • Internal and external proprietary databases, key market indicators, and relevant press releases for  market estimates and forecasts



•       Top executives of end-use industries

•       C-level executives of the leading Parenteral Nutrition companies

•       Sales manager and regional sales manager of the Parenteral Nutrition companies

•       Industry Consultants

•       Distributors/Suppliers


•       Annual Reports

•       Presentations

•       Company Websites

•       Press Releases

•       News Articles

•       Government Agencies’ Publications

•       Industry Publications

•       Paid Databases


Analyst Tools and Models:



·         Arriving at
Global Market Size

·         Arriving at
Market Size

·         Market Share
of Key Players

·         Key Market Players

·         Key Market Players

·         Market Share
of Key Players

·         Arriving at
Market Size

·         Arriving at
Global Market Size


Natural and Organic Personal Care Market Dynamic Factors


  • Increasing consumer awareness about the potential harm of synthetic ingredients.
  • Growing demand for chemical-free formulations and eco-friendly products.
  • Rising interest in holistic well-being and clean beauty trends.
  • Shift towards sustainable and transparent practices in the personal care industry.


  • Premium pricing associated with natural and organic products.
  • Lack of standardized definitions for terms like "natural" and "organic."
  • Consumer confusion due to varied product claims and certifications.
  • Potential limitations in availability and accessibility, especially in certain regions.


  • Emphasis on education and clear communication to build consumer trust.
  • Innovation in formulations and packaging for enhanced efficacy and sustainability.
  • Continued growth of e-commerce providing wider reach and accessibility.
  • Expansion into untapped markets and demographic segments.


  • Competition from conventional personal care products.
  • Balancing affordability with premium quality in natural and organic offerings.
  • Regulatory challenges and evolving certification standards.
  • Adapting to and mitigating the impacts of external factors, such as the COVID-19 pandemic.

Frequently Asked Questions

The global Natural and Organic Personal Care market size was valued at USD 24.52 billion in 2023 and is projected to expand at a compound annual growth rate (CAGR) of 6.3% during the forecast period, reaching a value of USD 47.77 billion by 2030.

The growth of the Natural and Organic Personal Care market is primarily fueled by heightened consumer awareness about the potential harms of synthetic ingredients. The increasing demand for eco-friendly and chemical-free formulations, along with a shift towards holistic well-being, contributes significantly to this market's expansion.

Current trends in the Natural and Organic Personal Care market include a rising interest in clean beauty, sustainable packaging, and the use of traditional or exotic ingredients. Advancements focus on innovative formulations that emphasize transparency, efficacy, and eco-friendly practices.

North America and Europe are expected to continue dominating the Natural and Organic Personal Care market. However, the Asia Pacific region is showing substantial growth, driven by a growing middle class and increasing awareness of natural beauty products.

Challenges in the Natural and Organic Personal Care market include premium pricing, lack of standardized definitions, and competition from conventional products. Opportunities lie in educating consumers, innovating formulations for sustainability, and expanding into untapped markets, especially through e-commerce channels.
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