Organic and Natural Food Market Size, Share, Trends & Competitive Analysis By Type (Fruits and Vegetables, Dairy Products, Meat and Poultry, Grains and Cereals, Beverages, Snacks and Sweets, Condiments and Spices) By Application; By Product Labeling; By Packaging; By Regions, and Industry Forecast, Global Report 2023-2030

  • Report ID: FDS484
  • Forecast Period: 2023-2030
  • No. of Pages: 150+
  • Industry: Food and Beverages

The global Organic and Natural Food Market size was valued at USD 259.77 billion in 2023 and is projected to expand at a compound annual growth rate (CAGR) of 12.7% during the forecast period, reaching a value of USD 498.56 billion by 2030.

Organic and Natural Food Market research report by Future Data Stats, offers a comprehensive view of the market's historical data from 2018 to 2021, capturing trends, growth patterns, and key drivers. It establishes 2022 as the base year, analyzing the market landscape, consumer behavior, competition, and regulations. Additionally, the report presents a well-researched forecast period from 2023 to 2030, leveraging data analysis techniques to project the market's growth trajectory, emerging opportunities, and anticipated challenges.


Organic and natural foods are an essential part of a health-conscious lifestyle for many individuals. These foods are cultivated and processed using methods that prioritize environmental sustainability and minimal use of synthetic chemicals. Organic foods are grown without the use of synthetic pesticides, genetically modified organisms (GMOs), or synthetic fertilizers. On the other hand, natural foods typically avoid artificial additives, preservatives, and flavors. These foods are sourced from nature and undergo minimal processing, retaining their inherent nutritional value. Embracing organic and natural foods is seen as a choice to support a healthier diet and contribute to a more sustainable food production system.


The Organic and Natural Food Market is influenced by a range of drivers, constraints, and opportunities that shape its growth trajectory. A significant driver is the increasing consumer awareness about the importance of healthier dietary choices and environmental sustainability. Consumers are seeking food options that are free from synthetic chemicals, GMOs, and artificial additives, contributing to the growing demand for organic and natural products. Moreover, a shift towards healthier lifestyles and dietary preferences has fueled the market's expansion.

However, the market also faces certain constraints. One notable challenge is the relatively higher cost of organic and natural foods compared to conventional counterparts. The cost stems from the labor-intensive and often smaller-scale farming practices involved in their production. Additionally, supply chain complexities and limited availability in certain regions can impact market growth. Despite these challenges, opportunities abound. The rising trend of e-commerce and online grocery shopping provides a platform for easy access to a wider array of organic and natural products. Collaborations between retailers, producers, and regulatory bodies can enhance consumer trust and promote market expansion. As consumers continue to prioritize health and sustainability, the Organic and Natural Food Market holds the potential for continued growth and innovation.



Fruits and vegetables hold a prominent position due to their association with health and nutrition. With an increasing emphasis on plant-based diets, the demand for fresh, organic produce has surged. Dairy products also play a vital role, with consumers seeking hormone-free and ethically sourced options. This has driven the popularity of organic milk, cheese, and yogurt, aligning with the trend of cleaner and sustainable food sources.

In the realm of meat and poultry, a shift towards ethically raised animals and products free from antibiotics and growth hormones is evident. The desire for transparency and animal welfare in the production process has fueled the demand for organic and natural meats. Grains and cereals, a staple in diets worldwide, are experiencing a resurgence as consumers opt for whole grains, minimally processed options, and gluten-free alternatives. Additionally, beverages such as organic juices and teas are gaining traction as consumers prioritize beverages without artificial additives and excess sugars.

Snacks and sweets, although considered indulgent, have also seen a transformation. Consumers are seeking organic and natural options that offer guilt-free indulgence, often with reduced sugar content and cleaner ingredient lists. Condiments and spices, while seemingly minor components, have gained significance as consumers become conscious of additives and preservatives in their diets.


Supermarkets and hypermarkets have emerged as major players in this market, offering a wide array of organic and natural products to cater to the increasing demand. The convenience of one-stop shopping coupled with a growing awareness of healthier choices makes these retail giants a significant driver of market growth.

Specialty stores, on the other hand, offer a curated selection of organic and natural products, often with an emphasis on locally sourced and artisanal goods. These stores attract consumers seeking unique and high-quality items, fostering a sense of trust and authenticity. In the realm of online retail, the convenience of browsing and purchasing from the comfort of one's home has transformed the way consumers access organic and natural foods. The ease of comparing products and reading reviews has bolstered the online retail segment's growth, particularly among busy urban consumers.

The food service industry also plays a pivotal role in the organic and natural food market. As restaurants, cafes, and catering services respond to the demand for healthier and more sustainable dining options, they incorporate organic and natural ingredients into their menus. This shift is driven by the evolving preferences of health-conscious consumers who value transparency in their food sources. Convenience stores and farmers' markets, while catering to different segments of consumers, share a common focus on accessibility. Convenience stores are adapting by offering grab-and-go organic snacks and beverages, while farmers' markets create direct connections between producers and consumers, fostering a sense of community and trust.


Certified organic products are at the forefront, reassuring consumers that the food has been produced without synthetic pesticides, GMOs, or artificial additives. This label aligns with the growing interest in healthier and environmentally conscious options, thus propelling the demand for organic foods. The Non-GMO label holds similar significance, addressing concerns about genetically modified organisms in food production. As consumers seek greater transparency in the source of their sustenance, products labeled as Non-GMO offer peace of mind and cater to an informed consumer base.

Fair trade certification is gaining traction, particularly as consumers express concern for ethical sourcing and fair compensation for producers. This label reflects a commitment to sustainable and equitable supply chains, making it a dominant factor in the Organic and Natural Food Market. Locally sourced products also hold sway, as consumers prioritize supporting local economies and reducing their carbon footprint. The allure of freshness and community connections has driven the demand for food items sourced from nearby regions, highlighting the influence of this label.

The "All-Natural" label resonates with consumers seeking minimally processed foods. It signifies products free from artificial flavors, colors, and preservatives, catering to those who value simplicity and authenticity in their diets. Additionally, the demand for gluten-free options has surged due to the increasing prevalence of gluten sensitivities and celiac disease. Gluten-free products, labeled to ensure consumers of their suitability, have carved a niche in the market. The Free-Range label, often associated with animal products, reflects consumer concerns about animal welfare.


Bulk packaging has gained prominence as an eco-conscious option, catering to environmentally aware consumers who seek to reduce waste. This packaging approach aligns with the broader movement towards waste reduction and minimization, contributing to its dominance in the market. Ready-to-eat packaging addresses the fast-paced lifestyles of many consumers, offering convenience without compromising on the health and quality of organic and natural foods. The appeal of these on-the-go options is driving their prevalence in the market.

Eco-friendly packaging has emerged as a dominant factor in response to increasing environmental concerns. Consumers are actively seeking products packaged in materials that are recyclable, biodegradable, or made from renewable resources. This trend has fueled innovation in packaging design and materials, with manufacturers striving to align their offerings with sustainable values. Portion-control packaging meets the needs of consumers who aim to manage their intake and reduce food waste. These smaller, portioned packages appeal to health-conscious individuals and those seeking to maintain a balanced diet, contributing to their significance in the market.

Resealable packaging addresses both convenience and freshness, as consumers value the ability to preserve the quality of their organic and natural foods after initial use. This type of packaging has become a dominant choice for products such as snacks, dried fruits, and nuts. It not only enhances the user experience but also complements the broader movement towards reducing food waste.


In North America, the demand for organic and natural foods is robust, driven by a health-conscious population seeking products aligned with their values. Consumers in this region prioritize transparency in labeling and sustainable production practices, fostering a thriving market. Europe exhibits a similar trend, with stringent regulations and consumer awareness contributing to a strong presence of organic and natural foods in supermarkets and specialty stores. The emphasis on locally sourced and organic products resonates with European consumers, bolstering market growth.

In the Asia Pacific region, the Organic and Natural Food Market is experiencing rapid expansion as consumer awareness about healthier dietary choices grows. The rise of a burgeoning middle class and increasing disposable incomes have fueled the demand for premium organic and natural products. In Latin America, a focus on traditional farming practices and an abundance of organic resources have led to a growing market for these foods. The region's diverse agriculture and cultural practices provide a solid foundation for the organic and natural food industry. In the Middle East and Africa, consumer interest in organic and natural foods is steadily increasing, driven by a desire for quality and healthier options.


The Organic and Natural Food Market witnessed significant shifts in the wake of the COVID-19 pandemic. As consumers placed a heightened emphasis on health and wellness, the demand for organic and natural foods surged. This trend was driven by the perception that these products offered higher nutritional value and were less processed. However, disruptions in supply chains and logistical challenges led to temporary shortages in certain regions, affecting the availability of these products. Additionally, as more consumers turned to online shopping, e-commerce platforms became pivotal in ensuring continued access to organic and natural foods. The pandemic underscored the importance of resilient supply chains, transparent sourcing, and the adaptability of the market to changing consumer behaviors and preferences.


Mergers & Acquisitions:

  • In February 2023, Hain Celestial acquired Ella's Kitchen, a leading provider of organic baby food.
  • In March 2023, General Mills acquired Epic Provisions, a leading provider of organic meat snacks.
  • In April 2023, Danone acquired WhiteWave Foods, a leading provider of organic dairy and plant-based products.

Product Launches:

  • In May 2023, Whole Foods Market launched a new line of organic and natural snacks.
  • In June 2023, Trader Joe's launched a new line of organic and natural frozen meals.
  • In July 2023, Costco launched a new line of organic and natural rotisserie chickens.


  • Whole Foods Market
  • Nature's Path Organic
  • Hain Celestial Group
  • Danone
  • General Mills
  • Organic Valley
  • Amy's Kitchen
  • SunOpta
  • Clif Bar & Company
  • WhiteWave Foods
  • Earth's Best
  • Nature's Best
  • Nature's Plus
  • Nature's Promise
  • Annie's Homegrown
  • Nature's Own
  • Newman's Own
  • Applegate Farms
  • Nature's Recipe
  • Cascadian Farm
  • Kashi
  • Stonyfield Farm
  • Eden Foods
  • Califia Farms
  • Rudi's Organic Bakery
  • others

Table of Contents

  1. Introduction
  2. Market Overview
  3. Types of Organic and Natural Foods
  4. Benefits of Organic and Natural Foods
  5. Market Segmentation
    • By Type
    • By Application
    • By Consumer Demographics
    • By Region
    • By Product Labeling
    • By Packaging
    • By Lifestyle
  6. Market Trends and Drivers
  7. Challenges in the Organic and Natural Food Industry
  8. Competitive Landscape
  9. Key Players in the Market
  10. Marketing and Distribution Strategies
  11. Regulatory Environment
  12. Sustainability and Eco-Friendly Practices
  13. Future Outlook of the Organic and Natural Food Market
  14. Conclusion

Organic and Natural Food Market Segmentation

By Type:

  • Fruits and Vegetables
  • Dairy Products
  • Meat and Poultry
  • Grains and Cereals
  • Beverages (Juices, Teas, etc.)
  • Snacks and Sweets
  • Condiments and Spices

By Application:

  • Supermarkets and Hypermarkets
  • Specialty Stores
  • Online Retail
  • Food Service Industry
  • Convenience Stores
  • Farmers' Markets
  • Health Food Stores

By Product Labeling:

  • Certified Organic
  • Non-GMO (Genetically Modified Organism)
  • Fair Trade
  • Locally Sourced
  • All-Natural
  • Gluten-Free
  • Free-Range

By Packaging:

  • Bulk Packaging
  • Ready-to-Eat Packaging
  • Eco-Friendly Packaging
  • Portion-Control Packaging
  • Resealable Packaging


By Geography:

  • North America (USA, Canada, Mexico)
  • Europe (Germany, UK, France, Russia, Italy, Rest of Europe)
  • Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Rest of Asia-Pacific)
  • South America (Brazil, Argentina, Columbia, Rest of South America)
  • Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria, South Africa, Rest of MEA)

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This approach helps build a greater market-specific view of size, shape, and industry trends within each industry segment. Various industry trends and real-time developments are factored into identifying key growth factors and the future course of the market. The research proceeds are the results of high-quality data, expert views & analysis, and valuable independent opinions. The research process is designed to deliver a balanced view of the global markets and allows stakeholders to make informed decisions, to attain their highest growth objectives.

Future Data Stats offers its clients exhaustive research and analysis, based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. These analytical tools and models distill the data & statistics and enhance the accuracy of our recommendations and advice.

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With this strong methodology, Future Data Stats ensures that its research and analysis is most reliable and guarantees sound business planning.

The research methodology of the global market involves extensive primary and secondary research. Primary research includes about 24 hours of interviews and discussions with a wide range of stakeholders that include upstream and downstream participants. Primary research typically is a bulk of our research efforts, coherently supported by extensive secondary research. Over 3000 product literature, industry releases, annual reports, and other such documents of key industry participants have been reviewed to obtain a better market understanding and gain enhanced competitive intelligence. In addition, authentic industry journals, trade associations’ releases, and government websites have also been reviewed to generate high-value industry insights.

Primary Research:

Primary Research


Desk Research


Company Analysis


•       Identify key opinion leaders

•       Questionnaire design

•       In-depth Interviews

•       Coverage across the value chain


•       Company Website

•       Company Annual Reports

•       Paid Databases

•       Financial Reports


•       Market Participants

•       Key Strengths

•       Product Portfolio

•       Mapping as per Value Chain

•       Key focus segment


Primary research efforts include reaching out to participants through emails, telephonic conversations, referrals, and professional corporate relations with various companies that make way for greater flexibility in reaching out to industry participants and commentators for interviews and discussions.

The aforementioned helps to:

  • Validate and improve data quality and strengthen the research proceeds
  • Develop a market understanding and expertise
  • Supply authentic information about the market size, share, growth, and forecasts

The primary research interview and discussion panels comprise experienced industry personnel.

These participants include, but are not limited to:

  • Chief executives and VPs of leading corporations specific to an industry
  • Product and sales managers or country heads; channel partners & top-level distributors; banking, investments, and valuation experts
  • Key opinion leaders (KOLs)

Secondary Research:

A broad array of industry sources for the secondary research typically includes, but is not limited to:

  • Company SEC filings, annual reports, company websites, broker & financial reports, and investor  presentations for a competitive scenario and shape of the industry
  • Patent and regulatory databases to understand technical & legal developments
  • Scientific and technical writings for product information and related preemptions
  • Regional government and statistical databases for macro analysis
  • Authentic news articles, web-casts, and other related releases to evaluate the market
  • Internal and external proprietary databases, key market indicators, and relevant press releases for  market estimates and forecasts



•       Top executives of end-use industries

•       C-level executives of the leading Parenteral Nutrition companies

•       Sales manager and regional sales manager of the Parenteral Nutrition companies

•       Industry Consultants

•       Distributors/Suppliers


•       Annual Reports

•       Presentations

•       Company Websites

•       Press Releases

•       News Articles

•       Government Agencies’ Publications

•       Industry Publications

•       Paid Databases


Analyst Tools and Models:



·         Arriving at
Global Market Size

·         Arriving at
Market Size

·         Market Share
of Key Players

·         Key Market Players

·         Key Market Players

·         Market Share
of Key Players

·         Arriving at
Market Size

·         Arriving at
Global Market Size


Organic and Natural Food Market Dynamic Factors


  • Growing consumer awareness about health and wellness benefits of organic and natural foods.
  • Increasing demand for sustainable and environmentally friendly food production practices.
  • Rising preference for transparency in labeling and sourcing of ingredients.
  • Surge in health-conscious and diet-conscious consumer demographics.
  • Expansion of distribution channels, including online retail, offering convenient access.
  • Government support and regulations promoting organic and natural food production.


  • Higher cost of organic and natural foods compared to conventional options.
  • Limited availability of organic and natural products in certain regions.
  • Challenges in maintaining consistent supply due to weather conditions and seasonality.
  • Perceived lack of taste consistency in some organic and natural products.
  • Complexities in certification processes and labeling regulations.


  • Increasing demand for convenience foods and ready-to-eat organic and natural options.
  • Growth potential in emerging markets with evolving consumer preferences.
  • Innovations in packaging for improved sustainability and freshness.
  • Collaboration with local farmers and suppliers for sourcing organic ingredients.
  • Adoption of technology for supply chain management and quality control.


  • Maintaining organic certification and avoiding contamination in the supply chain.
  • Balancing sustainability with scalability and meeting increasing demand.
  • Educating consumers about the differences between various organic and natural labels.
  • Competition from conventional food manufacturers entering the organic and natural segment.
  • Addressing concerns about food safety and shelf life in minimally processed products.

Frequently Asked Questions

The global Organic and Natural Food Market size was valued at USD 259.77 billion in 2023 and is projected to expand at a compound annual growth rate (CAGR) of 12.7% during the forecast period, reaching a value of USD 498.56 billion by 2030.

Key factors driving the growth of the Organic and Natural Food market include rising consumer awareness about health benefits, a preference for transparent sourcing, environmental concerns, and the expansion of distribution channels.

Current trends in the Organic and Natural Food market include a focus on plant-based options, innovative packaging for sustainability, and the integration of technology for supply chain transparency.

North America, Europe, and Asia Pacific are expected to dominate the Organic and Natural Food market due to higher consumer awareness and demand for such products.

Major challenges in the Organic and Natural Food market include the higher cost of production, maintaining consistent supply, and educating consumers about different labeling standards. Opportunities lie in expanding into emerging markets, collaborations with local farmers, and advancements in food technology.
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