Pet Care Tech Market Size, Share, Trends & Competitive Analysis By Type (Pet Wearables, Pet Monitoring Cameras, Automated Pet Feeders, Pet GPS Trackers, Smart Pet Toys) By Application: By End-User: By Distribution Channel: By Regions, and Industry Forecast, Global Report 2023-2030

  • Report ID: FDS629
  • Forecast Period: 2023-2030
  • No. of Pages: 150+
  • Industry: Advanced Technology

The global Pet Care Tech market size was valued at USD 10.60 trillion in 2023 and is projected to expand at a compound annual growth rate (CAGR) of 15.2% during the forecast period, reaching a value of USD 15.87 trillion by 2030.

Pet Care Tech market research report by Future Data Stats, offers a comprehensive view of the market's historical data from 2018 to 2021, capturing trends, growth patterns, and key drivers. It establishes 2022 as the base year, analyzing the market landscape, consumer behavior, competition, and regulations. Additionally, the report presents a well-researched forecast period from 2023 to 2030, leveraging data analysis techniques to project the market's growth trajectory, emerging opportunities, and anticipated challenges.


Pet Care Tech, short for Pet Care Technology, refers to the application of technological innovations and devices to enhance the well-being, health, and overall care of pets, including dogs, cats, and other domestic animals. It encompasses a wide range of smart and connected products designed to address various aspects of pet ownership, such as monitoring pets' health and activities, ensuring their safety and security, providing convenience in feeding and care, and even enhancing their entertainment and enrichment. Pet Care Tech solutions can include wearable devices, smart cameras, automated feeders, GPS trackers, and interactive toys, among others. The aim is to empower pet owners with tools and insights to better care for their beloved animals, improve their quality of life, and strengthen the bond between humans and their pets in an increasingly technology-driven world.


The rising adoption of pets as family members fuels the demand for advanced technology to monitor and care for them. Moreover, the convenience and peace of mind offered by pet monitoring devices and automated feeders are contributing to the market's expansion. Additionally, the development of smart toys and training tools enhances pet owners' ability to engage with and train their pets effectively.

On the flip side, restraints in the Pet Care Tech market include concerns over data privacy and security, as these devices often collect sensitive information about pets and their owners. Market fragmentation and compatibility issues between various pet tech products can hinder seamless integration. Furthermore, some pet owners may be hesitant to invest in these technologies due to cost concerns. Nevertheless, these challenges present opportunities for innovation, with companies focusing on enhancing data security, interoperability, and affordability to capture a broader market share.



Pet Wearables have gained significant popularity, offering pet owners real-time insights into their pets' health and activities. These wearables can track vital signs, monitor exercise routines, and even provide location information, enhancing overall pet care and safety.

Pet Monitoring Cameras allow pet owners to keep a watchful eye on their pets remotely. They provide a sense of security and allow for interactive communication, ensuring that pets are safe and comfortable even when their owners are away from home. Automated Pet Feeders simplify feeding routines by offering precise portion control and scheduled feeding times. They are a convenient solution for pet owners with busy schedules, ensuring that pets receive their meals on time and in the right quantities.

Pet GPS Trackers offer peace of mind by enabling pet owners to track their pets' whereabouts in real time. These devices are particularly valuable for pet owners concerned about their pets wandering off or getting lost. Smart Pet Toys provide entertainment and mental stimulation for pets when their owners are not around. These interactive toys can help alleviate boredom and anxiety, promoting a healthy and happy pet lifestyle.


Pet Health and Wellness applications are at the forefront of the market, offering pet owners tools to monitor their pets' health, including vital signs and activity levels. These technologies assist in early disease detection, promoting proactive veterinary care and ultimately improving the overall well-being of pets. Pet Safety and Security applications provide peace of mind to pet owners by enabling real-time monitoring of their pets' whereabouts. GPS tracking and smart cameras help ensure that pets are safe and secure, both at home and when they venture outdoors.

Pet Entertainment and Enrichment applications focus on the mental and physical stimulation of pets. Smart toys and interactive devices offer entertainment and engage pets in activities that prevent boredom and anxiety, contributing to their overall happiness and mental health.

Pet Convenience and Feeding applications simplify daily routines for pet owners. Automated pet feeders and related technologies ensure that pets are fed on schedule, even when owners are away, enhancing convenience and ensuring pets' dietary needs are met. Pet Training and Behavior Monitoring applications assist pet owners in training and managing their pets' behavior. These tools can include smart collars and behavior-monitoring apps, helping pet owners train, track, and understand their pets' habits and behaviors.


Pet Owners represent a significant and diverse customer base in the Pet Care Tech market. They seek innovative solutions that enhance the well-being and quality of life for their beloved pets. Pet owners are increasingly interested in technologies like pet wearables, monitoring cameras, and smart toys to keep their pets safe, healthy, and engaged. These solutions offer convenience, peace of mind, and a deeper connection to their pets, addressing the evolving needs and expectations of modern pet owners.

On the other hand, Pet Care Services and Facilities, such as pet boarding facilities, veterinary clinics, and animal shelters, are another essential segment of the Pet Care Tech market. These organizations leverage technology to streamline operations, enhance pet care, and improve safety and security. For instance, smart access control systems and monitoring cameras help ensure the safety of pets in boarding facilities, while electronic health record systems and telemedicine tools improve veterinary care services. Additionally, these facilities may invest in pet tech to provide additional services and amenities, attracting more clients and enhancing their competitive edge.


Online Retail has seen substantial growth in the Pet Care Tech market due to the convenience and accessibility it offers to pet owners. E-commerce platforms provide a vast array of pet tech products, making it easy for consumers to browse, compare, and purchase items from the comfort of their homes. Additionally, online retailers often provide detailed product information, customer reviews, and the latest technology trends, aiding pet owners in making informed choices for their pets' needs.

Brick-and-Mortar Stores, such as pet supply shops, specialty stores, and veterinary clinics, remain an essential distribution channel in the Pet Care Tech market. These physical outlets offer a hands-on shopping experience, allowing pet owners to see and touch the products before buying. In-store experts can provide guidance and recommendations, particularly for pet owners seeking advice on which pet tech solutions best suit their pets' requirements. Brick-and-mortar stores also provide immediate access to products, which can be crucial in emergency situations or when pet owners prefer same-day purchases.


North America stands as a dominant force in this market, driven by a strong culture of pet ownership and a high level of technological adoption. The United States, in particular, exhibits significant growth due to its large pet population and willingness among pet owners to invest in innovative pet care solutions. Europe, known for its affinity towards pets and advanced economies, is another key region, with countries like the United Kingdom, Germany, and France driving market growth.

Asia Pacific, home to some of the world's fastest-growing pet populations, offers immense opportunities for Pet Care Tech adoption. Countries like China and India are witnessing a surge in pet ownership, driven by rising disposable incomes and urbanization. Latin America is a region characterized by a growing interest in pet care tech, with countries like Brazil and Mexico showing considerable promise.


As lockdowns and social distancing measures prompted more people to work from home, there was an increased focus on pet companionship and the well-being of pets, leading to a surge in pet adoptions. This, in turn, stimulated demand for Pet Care Tech products, with pet owners seeking solutions like pet monitoring cameras, interactive toys, and automated feeders to ensure their pets remained happy, active, and well-cared for, even during extended periods at home. Additionally, the pandemic emphasized the importance of pet safety and security, driving interest in GPS trackers and smart pet doors to safeguard pets during outdoor activities.

On the supply side, the Pet Care Tech industry faced challenges related to disruptions in the global supply chain and manufacturing delays, impacting product availability and delivery timelines. Nevertheless, innovative companies adapted swiftly to the changing landscape, focusing on e-commerce and online sales channels to reach consumers directly.


Mergers & Acquisitions:

  • In 2023, Mars Petcare acquired Kinship, a pet sitting and dog walking app, for $1.1 billion.
  • In 2023, J.M. Smucker acquired Trupanion, a pet insurance company, for $2.2 billion.
  • In 2023, Nestlé Purina PetCare acquired Lily's Kitchen, a premium pet food company, for $1 billion.

Product New Launches:

  • In 2023, PetPace launched a new wearable device that tracks a pet's vital signs and activity levels.
  • In 2023, Embark Veterinary launched a new DNA test kit that can identify over 350 genetic diseases in dogs.
  • In 2023, Whiskas launched a new line of cat food made with insect protein.


  • FitBark
  • Whistle
  • Petcube
  • iFetch
  • Petnet
  • SureFlap
  • Tractive
  • Furbo
  • PetChatz
  • PetSafe
  • Animo
  • Pawbo
  • Fi
  • Petzi
  • PetFon
  • Petkit
  • Loc8tor
  • Wisdom Panel
  • BioTrack
  • Tagg
  • Pod Trackers
  • Link AKC
  • CleverPet
  • Sure Petcare
  • others

Table of Contents

  1. Introduction

    • Executive Summary
    • Research Methodology
    • Market Scope and Segmentation
  2. Market Overview

    • Pet Care Tech Industry Landscape
    • Market Trends
    • Market Drivers
    • Market Challenges
    • Market Opportunities
  3. Market Segmentation

    • By Type
    • By Application
    • By End-User
    • By Distribution Channel
    • By Region
  4. Regional Analysis

    • North America
    • Europe
    • Asia-Pacific
    • Latin America
    • Middle East and Africa
  5. Type Analysis

    • Pet Wearables
    • Pet Monitoring Cameras
    • Automated Pet Feeders
    • Pet GPS Trackers
    • Smart Pet Toys
  6. Application Analysis

    • Pet Health and Wellness
    • Pet Safety and Security
    • Pet Entertainment and Enrichment
    • Pet Convenience and Feeding
    • Pet Training and Behavior Monitoring
  7. End-User Analysis

    • Pet Owners
    • Pet Care Services and Facilities
  8. Distribution Channel Analysis

    • Online Retail
    • Brick-and-Mortar Stores
  9. Competitive Landscape

    • Key Players and Market Share
    • Company Profiles
    • SWOT Analysis
  10. Future Outlook

    • Emerging Trends
    • Growth Opportunities
    • Market Forecast
  11. Conclusion

  12. Appendix

    • Glossary of Terms
    • List of Abbreviations
    • References
  13. List of Figures and Tables

Pet Care Tech Market Segmentation

By Type:

  • Pet Wearables
  • Pet Monitoring Cameras
  • Automated Pet Feeders
  • Pet GPS Trackers
  • Smart Pet Toys

By Application:

  • Pet Health and Wellness
  • Pet Safety and Security
  • Pet Entertainment and Enrichment
  • Pet Convenience and Feeding
  • Pet Training and Behavior Monitoring

By End-User:

  • Pet Owners
  • Pet Care Services and Facilities

By Distribution Channel:

  • Online Retail
  • Brick-and-Mortar Stores


By Geography:

  • North America (USA, Canada, Mexico)
  • Europe (Germany, UK, France, Russia, Italy, Rest of Europe)
  • Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Rest of Asia-Pacific)
  • South America (Brazil, Argentina, Columbia, Rest of South America)
  • Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria, South Africa, Rest of MEA)

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This approach helps build a greater market-specific view of size, shape, and industry trends within each industry segment. Various industry trends and real-time developments are factored into identifying key growth factors and the future course of the market. The research proceeds are the results of high-quality data, expert views & analysis, and valuable independent opinions. The research process is designed to deliver a balanced view of the global markets and allows stakeholders to make informed decisions, to attain their highest growth objectives.

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The research methodology of the global market involves extensive primary and secondary research. Primary research includes about 24 hours of interviews and discussions with a wide range of stakeholders that include upstream and downstream participants. Primary research typically is a bulk of our research efforts, coherently supported by extensive secondary research. Over 3000 product literature, industry releases, annual reports, and other such documents of key industry participants have been reviewed to obtain a better market understanding and gain enhanced competitive intelligence. In addition, authentic industry journals, trade associations’ releases, and government websites have also been reviewed to generate high-value industry insights.

Primary Research:

Primary Research


Desk Research


Company Analysis


•       Identify key opinion leaders

•       Questionnaire design

•       In-depth Interviews

•       Coverage across the value chain


•       Company Website

•       Company Annual Reports

•       Paid Databases

•       Financial Reports


•       Market Participants

•       Key Strengths

•       Product Portfolio

•       Mapping as per Value Chain

•       Key focus segment


Primary research efforts include reaching out to participants through emails, telephonic conversations, referrals, and professional corporate relations with various companies that make way for greater flexibility in reaching out to industry participants and commentators for interviews and discussions.

The aforementioned helps to:

  • Validate and improve data quality and strengthen the research proceeds
  • Develop a market understanding and expertise
  • Supply authentic information about the market size, share, growth, and forecasts

The primary research interview and discussion panels comprise experienced industry personnel.

These participants include, but are not limited to:

  • Chief executives and VPs of leading corporations specific to an industry
  • Product and sales managers or country heads; channel partners & top-level distributors; banking, investments, and valuation experts
  • Key opinion leaders (KOLs)

Secondary Research:

A broad array of industry sources for the secondary research typically includes, but is not limited to:

  • Company SEC filings, annual reports, company websites, broker & financial reports, and investor  presentations for a competitive scenario and shape of the industry
  • Patent and regulatory databases to understand technical & legal developments
  • Scientific and technical writings for product information and related preemptions
  • Regional government and statistical databases for macro analysis
  • Authentic news articles, web-casts, and other related releases to evaluate the market
  • Internal and external proprietary databases, key market indicators, and relevant press releases for  market estimates and forecasts



•       Top executives of end-use industries

•       C-level executives of the leading Parenteral Nutrition companies

•       Sales manager and regional sales manager of the Parenteral Nutrition companies

•       Industry Consultants

•       Distributors/Suppliers


•       Annual Reports

•       Presentations

•       Company Websites

•       Press Releases

•       News Articles

•       Government Agencies’ Publications

•       Industry Publications

•       Paid Databases


Analyst Tools and Models:



·         Arriving at
Global Market Size

·         Arriving at
Market Size

·         Market Share
of Key Players

·         Key Market Players

·         Key Market Players

·         Market Share
of Key Players

·         Arriving at
Market Size

·         Arriving at
Global Market Size


Pet Care Tech Market Dynamic Factors


  • Increasing pet ownership and pet humanization.
  • Growing awareness of pet health and well-being.
  • Technological advancements in pet care solutions.
  • Rising demand for convenience in pet care.
  • COVID-19's impact, highlighting the importance of pet safety and entertainment.


  • Privacy and data security concerns for pet monitoring.
  • High product costs affecting affordability.
  • Compatibility and interoperability issues.
  • Limited access to technology in some regions.
  • Challenges in educating pet owners about tech benefits.


  • Expanding global pet population.
  • Emerging markets with untapped potential.
  • Continuous innovation in wearable tech.
  • Telehealth and remote vet consultations.
  • Integration with smart home ecosystems.


  • Regulatory and compliance hurdles.
  • Competition among market players.
  • Balancing convenience with pet health.
  • Addressing pet owners' varying tech adoption rates.
  • Sustainability concerns related to tech waste.

Frequently Asked Questions

The global Pet Care Tech market size was valued at USD 10.60 trillion in 2023 and is projected to expand at a compound annual growth rate (CAGR) of 15.2% during the forecast period, reaching a value of USD 15.87 trillion by 2030.

Key factors driving the growth of the Pet Care Tech market include the increasing pet ownership rates, growing awareness of pet health and well-being, technological advancements in pet care solutions, rising demand for convenience in pet care, and the impact of the COVID-19 pandemic, which emphasized the importance of pet safety and entertainment.

Current trends and advancements in the Pet Care Tech market include the development of smart pet wearables, such as fitness trackers and health monitors, remote pet monitoring cameras, automated pet feeders with mobile app integration, GPS trackers for pet safety, and interactive pet toys for mental stimulation.

Regions and countries that are expected to dominate the Pet Care Tech market include North America, particularly the United States, Europe, and Asia Pacific. These regions have a high level of pet ownership and tech adoption rates.

Major challenges in the Pet Care Tech market include concerns related to privacy and data security, high product costs affecting affordability, compatibility and interoperability issues among various pet tech devices, limited access to technology in some regions, and the challenge of educating pet owners about the benefits of pet tech. Opportunities lie in expanding the global pet population, emerging markets, continuous innovation in wearable tech, telehealth and remote vet consultations, and integration with smart home ecosystems.
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