Sports Betting Market Size, Share, Trends & Competitive Analysis By Type: Online Sports Betting, Offline Sports Betting; By Application: Football Betting, Basketball Betting, Baseball Betting, Soccer Betting, Other Sports Betting; By Platform: By Market Channel: By Regions, and Industry Forecast, Global Report 2024-2032

  • Report ID: FDS784
  • Forecast Period: 2023-2030
  • No. of Pages: 150+
  • Industry: sports and services

The global Sports Betting Market size was valued at USD 91.43 billion in 2023 and is projected to expand at a compound annual growth rate (CAGR) of 10.3% during the forecast period, reaching a value of USD 182.12 billion by 2030.

Sports Betting Market research report by Future Data Stats, offers a comprehensive view of the Market's historical data from 2019 to 2022, capturing trends, growth patterns, and key drivers. It establishes 2023 as the base year, analyzing the Market landscape, consumer behavior, competition, and regulations. Additionally, the report presents a well-researched forecast period from 2024 to 2032, leveraging data analysis techniques to project the Market's growth trajectory, emerging opportunities, and anticipated challenges.


Sports betting involves predicting the outcome of sports events and placing a wager on the predicted result. Enthusiasts engage in this activity to add excitement to their sports-watching experience while also having the opportunity to win money based on their predictions. The process typically involves selecting a specific sport, event, or game, and then choosing a particular outcome, such as the winner or final score. This form of entertainment has been popular for decades, creating a vibrant market where individuals can enjoy both the thrill of the game and the possibility of financial gains.

In recent years, sports betting has evolved with the advent of online platforms, making it more accessible to a global audience. Technology has played a significant role in streamlining the betting process, allowing users to place wagers conveniently from their computers or mobile devices. The sports betting industry continues to grow, attracting a diverse range of participants who appreciate the blend of strategy, sports knowledge, and chance that this form of entertainment offers.


The growing engagement of sports fans through online platforms and mobile applications has significantly boosted the market. The convenience and accessibility provided by digital platforms attract a wider audience, leading to a surge in sports betting activities. Furthermore, technological advancements, such as live streaming and real-time updates, enhance the overall user experience, driving the market forward.

Despite the positive momentum, the Sports Betting market faces certain restraints that warrant attention. One notable restraint is the regulatory challenges associated with different jurisdictions. Varying regulations and legal frameworks pose complexities for operators, impacting the ease of market entry and operations. Additionally, concerns related to responsible gambling and potential addiction have led to increased scrutiny and regulations in some regions. Navigating these regulatory hurdles while ensuring a secure and responsible gambling environment presents a challenge to the sustainable growth of the sports betting industry.

Amidst these challenges, various opportunities emerge within the Sports Betting market. The increasing integration of advanced technologies, such as artificial intelligence and blockchain, presents opportunities for innovation and enhanced customer experiences. Market players can leverage these technologies to offer more personalized services, improve security, and provide unique betting options. Furthermore, the expanding global sports events calendar, including tournaments and leagues, opens doors for increased betting activities.



Online Sports Betting stands out as a dominant force, driven by the global surge in internet and mobile device usage. The convenience of placing bets from the comfort of one's home or on-the-go has attracted a massive user base. The seamless integration of technology, coupled with user-friendly interfaces and secure payment options, contributes to the supremacy of online platforms in the sports betting market.

Contrastingly, Offline Sports Betting, while facing the growing dominance of its online counterpart, maintains relevance in certain regions and demographics. Traditional brick-and-mortar establishments, such as betting shops and casinos, continue to provide a tangible and social aspect to the sports betting experience. In some jurisdictions where online betting faces regulatory constraints, offline avenues serve as the primary means for enthusiasts to engage in sports betting activities. The offline segment is also characterized by a sense of community and social interaction, offering a different experience compared to the virtual realm of online sports betting.


Football Betting stands out as a major player in the sports betting landscape, attracting a massive fan base globally. The popularity of football, with its numerous leagues and tournaments, contributes to a robust betting market. Similarly, Basketball Betting holds a prominent position, driven by the widespread appeal of basketball events like the NBA and international competitions. The dynamic nature of basketball games adds excitement for bettors, making it a key segment within the sports betting market.

Baseball Betting, though traditionally rooted in certain regions like North America and Asia, remains a formidable force in the sports betting arena. Major baseball leagues and tournaments draw avid bettors, and the sport's strategic nature provides unique betting opportunities. Soccer Betting, with its unparalleled global following, is a dominant force in the sports betting market. The multitude of leagues, international competitions, and the year-round schedule make soccer a constant source of engagement for sports bettors worldwide. The diverse nature of soccer betting, ranging from match outcomes to player statistics, further contributes to its prominence.

Beyond the major sports categories, the segment of Other Sports Betting reflects the industry's adaptability to niche markets and emerging sports. As sports enthusiasts explore varied disciplines, such as tennis, golf, and esports, the sports betting market diversifies to accommodate these preferences.


Website-based Betting serves as a cornerstone in the industry, providing users with a comprehensive and accessible platform for placing bets. The convenience of accessing betting markets through websites on desktops or laptops offers bettors a user-friendly interface with diverse features. This platform's flexibility contributes to the widespread adoption of online sports betting, catering to the evolving preferences of a tech-savvy audience.

In parallel, Mobile App-based Betting has emerged as a major driving force in the sports betting market. The proliferation of smartphones and tablets has facilitated a shift towards mobile-centric experiences. Betting apps provide users with the flexibility to place bets anytime, anywhere, enhancing the overall convenience and immediacy of sports betting. The intuitive interfaces of these mobile applications, coupled with real-time updates and push notifications, create an engaging and dynamic betting environment, making Mobile App-based Betting a dominant and evolving segment within the industry.


Online Bookmakers have emerged as dominant players in the industry, offering a digital platform for users to place bets on a wide array of sports events. These online platforms provide bettors with convenience, real-time updates, and a diverse range of betting options, contributing to the continuous growth of the sports betting market. The accessibility and ease of use associated with online bookmakers make them a preferred choice for a large segment of the betting community.

Traditional Bookmakers, although facing the rise of online counterparts, maintain their significance in the sports betting landscape. These brick-and-mortar establishments provide a tangible and social aspect to the betting experience. Some bettors prefer the atmosphere of a physical bookmaker, engaging with fellow enthusiasts and experiencing the thrill of live sports events. Traditional bookmakers often serve as community hubs, particularly in regions where in-person interactions are valued. The coexistence of traditional and online bookmakers showcases the diversity of the sports betting market, accommodating various preferences and styles of engagement.

Betting Exchanges represent another influential channel within the sports betting market. These platforms facilitate peer-to-peer betting, allowing users to both place and match bets against each other. Betting exchanges offer a unique dynamic compared to traditional bookmakers, as they enable users to act as both bettors and bookmakers.


In North America, the sports betting landscape has witnessed a transformative shift with the gradual legalization of sports betting in various states. The emerging regulatory framework has opened up opportunities for market growth, leading to the establishment of a thriving industry. The region's sports-crazed population, coupled with technological advancements, has propelled North America into a key player in the global sports betting market.

Europe, on the other hand, boasts a mature and well-established sports betting market. With a rich history in sports and a culture that embraces betting, Europe has seen consistent growth in online sports betting. The presence of diverse sports events and a robust regulatory environment contribute to the region's prominence in the global market. Meanwhile, Asia Pacific stands out as a rapidly growing market, driven by the increasing popularity of sports and a rising middle class with disposable income. The region's diverse sports preferences, coupled with a growing online infrastructure, position Asia Pacific as a key player in the global sports betting landscape.

Latin America, with its passionate sports culture, is witnessing a gradual opening of regulatory frameworks, creating new opportunities for sports betting operators. The region's untapped potential and the growing acceptance of sports betting contribute to a burgeoning market. Lastly, the Middle East and Africa, while facing regulatory challenges in some areas, exhibit a rising interest in sports betting.


The cancellation or postponement of major sports events globally during the initial phases of the pandemic led to a substantial decline in betting opportunities. The absence of live sports and the uncertainty surrounding event schedules prompted a dip in user engagement and wagers, affecting the revenue streams of sports betting operators. Additionally, the economic challenges faced by individuals during the pandemic influenced discretionary spending, impacting the overall betting activity.


Mergers & Acquisitions (M&As):

  • DraftKings' acquisition of Golden Nugget Online Gaming for $1.56 billion.
  • Penn National Gaming's acquisition of Barstool Sports for $3.8 billion.
  • Entain's acquisition of Super Group for $2 billion.


  • Bet365
  • William Hill
  • Flutter Entertainment (Paddy Power, Betfair)
  • GVC Holdings (Ladbrokes, Coral)
  • DraftKings
  • FanDuel
  • 888 Holdings
  • Betsson
  • Kindred Group
  • MGM Resorts International
  • Caesars Entertainment
  • The Stars Group (PokerStars)
  • Sisal
  • Betway
  • Unibet Group
  • Sportradar
  • Kambi Group
  • PointsBet
  • 10bet
  • Intertops
  • Betfred
  • BetAmerica
  • Resorts Digital Gaming
  • Betcris
  • Expekt

Table of Contents
Executive Summary
Market Overview
Market Dynamics
Sports Betting Market Segmentation
Type-based Segmentation
Application-based Segmentation
Region-based Segmentation
Platform-based Segmentation
User-based Segmentation
Technology-based Segmentation
In-play vs. Pre-match Betting Segmentation
Market Channel-based Segmentation
Competitive Landscape
Key Players
Market Share Analysis
Competitive Strategies
Regulatory Framework
Recent Developments and Trends
Future Outlook
Research Methodology
Data Sources

Sports Betting Market Segmentation

By Type:

  • Online Sports Betting
  • Offline Sports Betting

By Application:

  • Football Betting
  • Basketball Betting
  • Baseball Betting
  • Soccer Betting
  • Other Sports Betting

By Platform:

  • Website-based Betting
  • Mobile App-based Betting

By Market Channel:

  • Online Bookmakers
  • Traditional Bookmakers
  • Betting Exchanges

By Geography:

  • North America (USA, Canada, Mexico)
  • Europe (Germany, UK, France, Russia, Italy, Rest of Europe)
  • Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Rest of Asia-Pacific)
  • South America (Brazil, Argentina, Columbia, Rest of South America)
  • Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria, South Africa, Rest of MEA)

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With a collective industry experience of about 70 years of analysts and experts, Future Data Stats encompasses the most infallible research methodology for its market intelligence and industry analysis. Not only does the company dig deep into the innermost levels of the market, but also examines the minutest details for its market estimates and forecasts.

This approach helps build a greater market-specific view of size, shape, and industry trends within each industry segment. Various industry trends and real-time developments are factored into identifying key growth factors and the future course of the market. The research proceeds are the results of high-quality data, expert views & analysis, and valuable independent opinions. The research process is designed to deliver a balanced view of the global markets and allows stakeholders to make informed decisions, to attain their highest growth objectives.

Future Data Stats offers its clients exhaustive research and analysis, based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. These analytical tools and models distill the data & statistics and enhance the accuracy of our recommendations and advice.

With Future Data Stats calibrated research process and 360° data-evaluation methodology, the clients receive:

  • Consistent, valuable, robust, and actionable data & analysis that can easily be referenced for strategic business planning
  • Technologically sophisticated and reliable insights through a well-audited and veracious research methodology
  • Sovereign research proceeds that present a tangible depiction of the marketplace

With this strong methodology, Future Data Stats ensures that its research and analysis is most reliable and guarantees sound business planning.

The research methodology of the global market involves extensive primary and secondary research. Primary research includes about 24 hours of interviews and discussions with a wide range of stakeholders that include upstream and downstream participants. Primary research typically is a bulk of our research efforts, coherently supported by extensive secondary research. Over 3000 product literature, industry releases, annual reports, and other such documents of key industry participants have been reviewed to obtain a better market understanding and gain enhanced competitive intelligence. In addition, authentic industry journals, trade associations’ releases, and government websites have also been reviewed to generate high-value industry insights.

Primary Research:

Primary Research


Desk Research


Company Analysis


•       Identify key opinion leaders

•       Questionnaire design

•       In-depth Interviews

•       Coverage across the value chain


•       Company Website

•       Company Annual Reports

•       Paid Databases

•       Financial Reports


•       Market Participants

•       Key Strengths

•       Product Portfolio

•       Mapping as per Value Chain

•       Key focus segment


Primary research efforts include reaching out to participants through emails, telephonic conversations, referrals, and professional corporate relations with various companies that make way for greater flexibility in reaching out to industry participants and commentators for interviews and discussions.

The aforementioned helps to:

  • Validate and improve data quality and strengthen the research proceeds
  • Develop a market understanding and expertise
  • Supply authentic information about the market size, share, growth, and forecasts

The primary research interview and discussion panels comprise experienced industry personnel.

These participants include, but are not limited to:

  • Chief executives and VPs of leading corporations specific to an industry
  • Product and sales managers or country heads; channel partners & top-level distributors; banking, investments, and valuation experts
  • Key opinion leaders (KOLs)

Secondary Research:

A broad array of industry sources for the secondary research typically includes, but is not limited to:

  • Company SEC filings, annual reports, company websites, broker & financial reports, and investor  presentations for a competitive scenario and shape of the industry
  • Patent and regulatory databases to understand technical & legal developments
  • Scientific and technical writings for product information and related preemptions
  • Regional government and statistical databases for macro analysis
  • Authentic news articles, web-casts, and other related releases to evaluate the market
  • Internal and external proprietary databases, key market indicators, and relevant press releases for  market estimates and forecasts



•       Top executives of end-use industries

•       C-level executives of the leading Parenteral Nutrition companies

•       Sales manager and regional sales manager of the Parenteral Nutrition companies

•       Industry Consultants

•       Distributors/Suppliers


•       Annual Reports

•       Presentations

•       Company Websites

•       Press Releases

•       News Articles

•       Government Agencies’ Publications

•       Industry Publications

•       Paid Databases


Analyst Tools and Models:



·         Arriving at
Global Market Size

·         Arriving at
Market Size

·         Market Share
of Key Players

·         Key Market Players

·         Key Market Players

·         Market Share
of Key Players

·         Arriving at
Market Size

·         Arriving at
Global Market Size


Sports Betting Market Dynamic Factors:


  • Growing acceptance and legalization of sports betting in various regions contribute to market expansion.
  • Adoption of advanced technologies, such as mobile applications and online platforms, enhances accessibility and user engagement.
  • The popularity of sports events globally fuels the demand for sports betting opportunities.


  • Stringent regulations and varying legal frameworks pose challenges for market players.
  • Issues related to problem gambling and social stigma can hinder the growth of the sports betting market.
  • Presence of unauthorized and illegal betting platforms creates competition and regulatory challenges.


  • Untapped markets and regions with evolving regulatory landscapes present growth opportunities.
  • Integration of innovative technologies like blockchain can enhance security and transparency in sports betting.
  • Collaboration with sports leagues and teams offers avenues for market players to expand their reach.


  • The risk of match-fixing and integrity issues remains a significant challenge for the sports betting industry.
  • Efficient and secure payment processing solutions are crucial for the seamless operation of sports betting platforms.
  • Overcoming negative public perception and addressing concerns about the societal impact of sports betting is a continuous challenge.

Frequently Asked Questions

The global Sports Betting Market size was valued at USD 91.43 billion in 2023 and is projected to expand at a compound annual growth rate (CAGR) of 10.3% during the forecast period, reaching a value of USD 182.12 billion by 2030.

Factors propelling the growth of the Sports Betting Market include the expanding legalization of sports betting, advancements in technology facilitating user engagement, and the global surge in sports popularity.

The Sports Betting Market is witnessing trends like the integration of innovative technologies (e.g., mobile applications), offering enhanced accessibility. Advancements include the use of blockchain for improved security and transparency.

Projections indicate that various regions, driven by evolving regulatory landscapes and untapped markets, will play significant roles in dominating the Sports Betting Market. This includes regions adapting quickly to the changing dynamics of the industry.

Challenges facing the Sports Betting Market encompass regulatory hurdles, concerns about integrity and match-fixing, and the need for efficient payment processing. Opportunities lie in emerging markets, technological innovations, and strategic collaborations with sports leagues for market expansion.
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