Sports Nutrition Market Size, Share, Trends & Competitive Analysis By Type (Protein Powder, Sports Drinks, Energy Bars, Other Supplements) By Application (Athletes, Bodybuilders, Recreational Users, Lifestyle Users) By Distribution Channel (Online Retail, Specialty Stores, Supermarkets/Hypermarkets, Others) By Product Form: By End User: By Ingredient: By Regions, and Industry Forecast, Global Report 2023-2030

  • Report ID: FDS1266
  • Forecast Period: 2023-2030
  • No. of Pages: 150+
  • Industry: Food and Beverages

The global Sports Nutrition market size was valued at USD 15.24 billion in 2023 and is projected to expand at a compound annual growth rate (CAGR) of 8.2% during the forecast period, reaching a value of USD 81.42 billion by 2030.

Sports Nutrition market research report by Future Data Stats, offers a comprehensive view of the market's historical data from 2018 to 2021, capturing trends, growth patterns, and key drivers. It establishes 2022 as the base year, analyzing the market landscape, consumer behavior, competition, and regulations. Additionally, the report presents a well-researched forecast period from 2023 to 2030, leveraging data analysis techniques to project the market's growth trajectory, emerging opportunities, and anticipated challenges.


Sports nutrition is the science of fueling the body to enhance athletic performance and recovery. It involves the strategic intake of nutrients, such as proteins, carbohydrates, vitamins, and minerals, tailored to the specific needs of athletes. The primary goal is to optimize energy levels, support muscle growth and repair, and improve overall physical well-being. Athletes and fitness enthusiasts rely on sports nutrition to meet the demands of rigorous training, promote endurance, and facilitate quicker recovery after exercise. It is a holistic approach that considers both the nutritional intake and timing to maximize the benefits and enhance athletic achievements.

In essence, sports nutrition is a vital component of any active individual's regimen, emphasizing the importance of a well-balanced diet in achieving peak performance. It goes beyond regular nutrition by addressing the unique requirements of the body during physical exertion. Whether you're an elite athlete, a weekend warrior, or someone pursuing a fitness routine, incorporating sports nutrition principles can contribute to improved stamina, faster recovery, and overall better health.


A surge in health and fitness consciousness among consumers has significantly increased the demand for sports nutrition products. This heightened awareness about the importance of maintaining an active lifestyle, coupled with the desire for enhanced physical performance, drives the market forward. Additionally, advancements in nutritional science and research have led to the development of innovative products, catering to the specific needs of athletes and fitness enthusiasts. The expanding reach of e-commerce platforms has also facilitated easy access to a wide range of sports nutrition products, further fueling market growth.

However, the market is not without its challenges. Stringent regulations and varying standards across regions pose as restraints, impacting the smooth flow of products in the global market. Moreover, the perception of sports nutrition as a niche or specialized market may limit its adoption among a broader consumer base. Economic uncertainties and fluctuations in disposable income can also affect consumer spending on premium sports nutrition products. Despite these challenges, the sports nutrition market presents ample opportunities. The increasing trend of personalized nutrition, coupled with the rising popularity of plant-based and natural ingredients, opens doors for innovation and market expansion.



With a growing emphasis on muscle development and recovery, protein powder has become a staple for athletes and fitness enthusiasts. Its convenience and versatility make it a popular choice for those looking to meet their protein requirements efficiently.

Another influential factor in the sports nutrition market is the widespread consumption of sports drinks. These beverages, formulated with electrolytes and carbohydrates, play a crucial role in replenishing fluids and maintaining energy levels during and after intense physical activities. The market's robust growth is propelled by the increasing preference for sports drinks as a quick and effective way to stay hydrated and fuelled during workouts.

Energy bars also contribute significantly to the sports nutrition landscape. Positioned as a convenient on-the-go snack, energy bars offer a blend of carbohydrates, proteins, and fats, catering to the nutritional needs of individuals with active lifestyles. The market is witnessing a surge in the popularity of energy bars as a convenient and tasty option for those seeking a quick energy boost during their fitness routines.


Athletes, constituting a pivotal segment, drive substantial demand for specialized nutritional products to enhance their performance. The emphasis on tailored nutrition plans and supplements, designed to meet the unique needs of athletes, plays a crucial role in propelling the market forward. The pursuit of peak physical performance among professional and amateur athletes alike remains a key factor fueling the growth of the sports nutrition market.

Bodybuilders also contribute prominently to the dynamics of the sports nutrition market. This segment seeks products that support muscle growth, aid in recovery, and optimize overall physical strength. The market responds to the specific nutritional requirements of bodybuilders, offering a range of supplements such as protein powders, amino acids, and performance-enhancing formulations. The prevalence of fitness culture and bodybuilding as a lifestyle choice continues to be a driving force in shaping the landscape of sports nutrition.

Recreational users, encompassing fitness enthusiasts engaging in regular physical activities, form another essential segment of the sports nutrition market. This category seeks products that complement their exercise routines and promote overall well-being. The market caters to the diverse needs of recreational users, offering solutions that range from energy bars for quick boosts during workouts to supplements supporting joint health and recovery. The rising consciousness about the importance of fitness among the general population contributes significantly to the expansion of the sports nutrition market within this segment.

Lifestyle users, a segment characterized by individuals adopting active and health-conscious lifestyles, further diversify the sports nutrition market. This group seeks nutritional products that align with their holistic approach to well-being, encompassing physical fitness and overall health.


Online retail stands out as a significant driver in the market's expansion. The convenience of purchasing sports nutrition products online provides consumers with a wide range of options and easy access to specialized items. The growing trend of e-commerce, coupled with the convenience of doorstep delivery, contributes to the substantial growth of the sports nutrition market through online retail channels.

Specialty stores also play a crucial role in shaping the dynamics of the sports nutrition market. These stores, often dedicated to health and fitness products, offer a curated selection of sports nutrition items catering to the specific needs and preferences of consumers. The personalized and knowledgeable assistance provided by specialty store staff contributes to a positive consumer experience, driving sales and fostering brand loyalty within this distribution channel.

Supermarkets and hypermarkets emerge as key players in making sports nutrition products widely accessible to the general population. The extensive reach of these retail giants ensures that sports nutrition items are prominently displayed and readily available to a diverse consumer base. The convenience of picking up nutritional supplements along with regular grocery shopping contributes significantly to the market's widespread acceptance and penetration through supermarkets and hypermarkets.


Powdered supplements represent a significant driver in the market, offering versatility and ease of customization. Consumers, including athletes and fitness enthusiasts, prefer powders as they can be easily mixed into various beverages or incorporated into meals, providing a convenient and flexible way to meet their nutritional requirements. The popularity of powdered sports nutrition products is further fueled by the diverse range of flavors and formulations available in this format, catering to individual taste preferences and dietary needs.

Liquid sports nutrition products also play a substantial role in shaping the market dynamics. These ready-to-consume beverages offer quick and efficient means of replenishing essential nutrients during and after physical activities. The convenience of liquid formats, such as energy drinks and protein shakes, appeals to consumers seeking on-the-go solutions. The market responds to the demand for liquid products by providing innovative formulations designed to enhance hydration, energy levels, and overall performance, contributing to the continued growth of this segment.

Capsules and tablets constitute another influential factor in the sports nutrition market. This product form appeals to consumers looking for a convenient and portable way to consume nutritional supplements. The ease of dosage control and the absence of preparation make capsules and tablets a preferred choice for those with busy lifestyles.


Men seeking to enhance their athletic performance, build muscle mass, and improve overall stamina are pivotal contributors to the demand for sports nutrition products. The market caters to the specific nutritional needs and fitness goals of men, offering a range of supplements, including protein powders, pre-workout formulas, and post-workout recovery products.

Women also play a crucial role in influencing the dynamics of the sports nutrition market. The growing emphasis on fitness and an active lifestyle among women has led to an increased demand for nutritional products tailored to their specific needs. The market responds with products designed to support women in achieving their health and fitness goals, addressing factors such as muscle tone, energy levels, and overall well-being.


Protein stands out as a dominant factor, driving substantial demand within the market. Recognized for its fundamental role in muscle development and recovery, protein is a staple ingredient in various sports nutrition products. The market caters to the diverse needs of consumers by offering protein supplements in different forms, including powders, bars, and shakes, allowing individuals to incorporate this essential nutrient into their fitness routines effectively.

Carbohydrates constitute another influential factor in the sports nutrition market. As a primary source of energy, carbohydrates are vital for athletes and fitness enthusiasts engaged in high-intensity activities. The market responds by providing products that balance the right amount of carbohydrates, aiding in sustained energy levels during workouts and promoting quicker recovery afterward. The emphasis on optimizing carbohydrate intake aligns with the market's commitment to delivering solutions that enhance overall athletic performance.

Vitamins and minerals play a crucial role in shaping the dynamics of the sports nutrition market. Recognized for their role in supporting various physiological functions, these micronutrients are essential for overall health and well-being. The market caters to consumer demands for comprehensive nutritional solutions by incorporating vitamins and minerals into sports nutrition formulations.


North America emerges as a dominant force in the market, fueled by a robust fitness culture, increasing health consciousness, and a high prevalence of professional and amateur athletes. The region's affinity for innovative sports nutrition products and a well-established infrastructure for product distribution contribute significantly to its leadership in the global sports nutrition market. In North America, consumers often seek a combination of performance-boosting supplements and health-oriented products, driving continuous growth and innovation within the market.

Europe is another key player in the sports nutrition landscape, characterized by a growing emphasis on holistic health and fitness. The region witnesses a surge in demand for sports nutrition products, driven by an expanding consumer base engaged in various fitness activities. With a strong focus on quality and safety standards, European consumers gravitate toward products that not only enhance performance but also align with their preferences for natural and clean ingredients. The diverse preferences and regulatory landscape in European countries contribute to a dynamic and evolving sports nutrition market in the region.

Asia Pacific stands out as a region experiencing rapid growth in the sports nutrition market. The increasing adoption of Western lifestyles and a rising awareness of the importance of physical fitness contribute to the burgeoning demand for sports nutrition products.


The global health crisis has had a significant impact on consumer behavior and preferences, leading to shifts in the sports nutrition landscape. With lockdowns and restrictions affecting gym access and outdoor activities, there has been a notable rise in home-based workouts and a heightened focus on individual health and wellness. This shift has influenced the demand for sports nutrition products, with consumers seeking solutions that support their fitness goals within the confines of their homes. Online retail channels have witnessed increased traction as consumers turn to e-commerce for the convenient and safe procurement of sports nutrition supplements.

Moreover, the pandemic has prompted a reevaluation of priorities, with an increased emphasis on immune health. Sports nutrition products fortified with immune-boosting ingredients, such as vitamins and minerals, have gained popularity as consumers look for holistic solutions to support their overall well-being.


Mergers and Acquisitions:

  • PepsiCo's acquisition of CytoSport for $3.8 billion in August 2022. This acquisition gave PepsiCo access to CytoSport's portfolio of sports nutrition brands, including Muscle Milk and PowerBar.
  • General Mills' acquisition of KIND Healthy Snacks for $5 billion in January 2023. This acquisition gave General Mills access to KIND's portfolio of healthy snacks, including KIND Bars and KIND Nuts & Seeds.
  • Nestlé's acquisition of Orgain for $2.1 billion in May 2023. This acquisition gave Nestlé access to Orgain's portfolio of organic and plant-based sports nutrition products.

Product New Launches:

  • Protein powders and bars that are more convenient and easier to consume. For example, some companies are developing protein powders that can be mixed with water and consumed on the go, without the need for a shaker cup.
  • Sports nutrition products that are tailored to specific needs. For example, some companies are developing sports nutrition products that are specifically designed for women, athletes over the age of 50, and people with specific dietary restrictions.
  • Sports nutrition products that are made with clean and sustainable ingredients. For example, some companies are developing sports nutrition products that are made with organic ingredients and that are packaged in sustainable materials.


  • Glanbia plc
  • Abbott Laboratories
  • The Coca-Cola Company
  • PepsiCo, Inc.
  • Nestlé S.A.
  • GNC Holdings, Inc.
  • Clif Bar & Company
  • Otsuka Pharmaceutical Co., Ltd.
  • Herbalife Nutrition Ltd.
  • Post Holdings, Inc.
  • MusclePharm Corporation
  • The Hain Celestial Group, Inc.
  • GlaxoSmithKline plc
  • Nature's Bounty Co.
  • MaxiNutrition (GSK)
  • CytoSport, Inc. (Muscle Milk)
  • Atlantic Multipower UK Limited
  • Ultimate Nutrition, Inc.
  • Nutrabolt Corporation
  • Vitargo Global Sciences, Inc.
  • PowerBar Europe GmbH
  • Now Health Group, Inc.
  • MuscleTech
  • Science in Sports plc
  • BPI Sports, LLC

Table of Contents

  1. Introduction

    • 1.1 Executive Summary
    • 1.2 Market Definition and Scope
    • 1.3 Research Methodology
  2. Market Overview

    • 2.1 Market Dynamics
      • 2.1.1 Drivers
      • 2.1.2 Restraints
      • 2.1.3 Opportunities
    • 2.2 Industry Trends
  3. Market Segmentation

    • 3.1 By Type
    • 3.2 By Application
    • 3.3 By Distribution Channel
    • 3.4 By Region
    • 3.5 By Consumer Demographics
    • 3.6 By Product Form
    • 3.7 By End User
    • 3.8 By Ingredient
    • 3.9 By Brand
    • 3.10 By Price Range
  4. Competitive Landscape

    • 4.1 Market Share Analysis
    • 4.2 Key Strategies
    • 4.3 Recent Developments
  5. Regional Analysis

    • 5.1 North America
    • 5.2 Europe
    • 5.3 Asia-Pacific
    • 5.4 Latin America
    • 5.5 Middle East and Africa
  6. Consumer Buying Behavior

  7. Product Innovation and Development

  8. Regulatory Framework

  9. Company Profiles

    • 9.1 Company A
    • 9.2 Company B
    • 9.3 Company C
    • ...
  10. Conclusion

  11. Appendix

  • 11.1 Market Data Sources
  • 11.2 Abbreviations
  • 11.3 Disclaimer

Sports Nutrition Market Segmentation

By Type:

  • Protein Powder
  • Sports Drinks
  • Energy Bars
  • Other Supplements

By Application:

  • Athletes
  • Bodybuilders
  • Recreational Users
  • Lifestyle Users

By Distribution Channel:

  • Online Retail
  • Specialty Stores
  • Supermarkets/Hypermarkets
  • Others

By Product Form:

  • Powder
  • Liquid
  • Capsules/Tablets

By End User:

  • Men
  • Women

By Ingredient:

  • Protein
  • Carbohydrates
  • Vitamins and Minerals
  • Amino Acids
  • Others

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With a collective industry experience of about 70 years of analysts and experts, Future Data Stats encompasses the most infallible research methodology for its market intelligence and industry analysis. Not only does the company dig deep into the innermost levels of the market, but also examines the minutest details for its market estimates and forecasts.

This approach helps build a greater market-specific view of size, shape, and industry trends within each industry segment. Various industry trends and real-time developments are factored into identifying key growth factors and the future course of the market. The research proceeds are the results of high-quality data, expert views & analysis, and valuable independent opinions. The research process is designed to deliver a balanced view of the global markets and allows stakeholders to make informed decisions, to attain their highest growth objectives.

Future Data Stats offers its clients exhaustive research and analysis, based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. These analytical tools and models distill the data & statistics and enhance the accuracy of our recommendations and advice.

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With this strong methodology, Future Data Stats ensures that its research and analysis is most reliable and guarantees sound business planning.

The research methodology of the global market involves extensive primary and secondary research. Primary research includes about 24 hours of interviews and discussions with a wide range of stakeholders that include upstream and downstream participants. Primary research typically is a bulk of our research efforts, coherently supported by extensive secondary research. Over 3000 product literature, industry releases, annual reports, and other such documents of key industry participants have been reviewed to obtain a better market understanding and gain enhanced competitive intelligence. In addition, authentic industry journals, trade associations’ releases, and government websites have also been reviewed to generate high-value industry insights.

Primary Research:

Primary Research


Desk Research


Company Analysis


•       Identify key opinion leaders

•       Questionnaire design

•       In-depth Interviews

•       Coverage across the value chain


•       Company Website

•       Company Annual Reports

•       Paid Databases

•       Financial Reports


•       Market Participants

•       Key Strengths

•       Product Portfolio

•       Mapping as per Value Chain

•       Key focus segment


Primary research efforts include reaching out to participants through emails, telephonic conversations, referrals, and professional corporate relations with various companies that make way for greater flexibility in reaching out to industry participants and commentators for interviews and discussions.

The aforementioned helps to:

  • Validate and improve data quality and strengthen the research proceeds
  • Develop a market understanding and expertise
  • Supply authentic information about the market size, share, growth, and forecasts

The primary research interview and discussion panels comprise experienced industry personnel.

These participants include, but are not limited to:

  • Chief executives and VPs of leading corporations specific to an industry
  • Product and sales managers or country heads; channel partners & top-level distributors; banking, investments, and valuation experts
  • Key opinion leaders (KOLs)

Secondary Research:

A broad array of industry sources for the secondary research typically includes, but is not limited to:

  • Company SEC filings, annual reports, company websites, broker & financial reports, and investor  presentations for a competitive scenario and shape of the industry
  • Patent and regulatory databases to understand technical & legal developments
  • Scientific and technical writings for product information and related preemptions
  • Regional government and statistical databases for macro analysis
  • Authentic news articles, web-casts, and other related releases to evaluate the market
  • Internal and external proprietary databases, key market indicators, and relevant press releases for  market estimates and forecasts



•       Top executives of end-use industries

•       C-level executives of the leading Parenteral Nutrition companies

•       Sales manager and regional sales manager of the Parenteral Nutrition companies

•       Industry Consultants

•       Distributors/Suppliers


•       Annual Reports

•       Presentations

•       Company Websites

•       Press Releases

•       News Articles

•       Government Agencies’ Publications

•       Industry Publications

•       Paid Databases


Analyst Tools and Models:



·         Arriving at
Global Market Size

·         Arriving at
Market Size

·         Market Share
of Key Players

·         Key Market Players

·         Key Market Players

·         Market Share
of Key Players

·         Arriving at
Market Size

·         Arriving at
Global Market Size


Sports Nutrition Market Dynamic Factors


  • Growing health and fitness consciousness among consumers.
  • Increased awareness of the importance of nutrition for athletic performance.
  • Advancements in nutritional science and research.
  • Expansion of e-commerce platforms facilitating easy access to sports nutrition products.
  • Innovative product development to meet diverse consumer needs.


  • Stringent regulations and varying standards across regions.
  • Perception of sports nutrition as a niche market.
  • Economic uncertainties affecting consumer spending on premium products.
  • Challenges in supply chain management and logistics.
  • Competition from traditional nutritional sources.


  • Trend towards personalized nutrition and customized products.
  • Rising popularity of plant-based and natural ingredients.
  • Strategic collaborations, mergers, and acquisitions.
  • Expansion into untapped markets and demographic segments.
  • Increasing demand for convenience in sports nutrition consumption.


  • Adapting to changing consumer preferences and trends.
  • Addressing skepticism and misinformation about sports nutrition.
  • Navigating complex regulatory landscapes in different regions.
  • Balancing affordability and quality in product offerings.
  • Managing the impact of external factors such as global health crises on market dynamics.

Frequently Asked Questions

The current size of the Sports Nutrition market is dynamic, evolving with increasing consumer demand. The growth rate is influenced by factors such as rising health consciousness and advancements in nutritional science.

The growth of the Sports Nutrition market is primarily driven by a surge in health and fitness awareness, coupled with innovations in product formulations. Increased consumer emphasis on athletic performance and recovery also contributes significantly to market expansion.

Trends in the Sports Nutrition market include a shift towards personalized nutrition, a rise in plant-based and natural ingredient preferences, and the integration of technology for product innovation. Advancements focus on creating specialized formulations catering to diverse consumer needs.

North America and Europe are currently dominating the Sports Nutrition market, driven by established fitness cultures. However, there's a notable growth trajectory in Asia Pacific due to increasing adoption of Western lifestyles and a rising emphasis on health and wellness.

Challenges in the Sports Nutrition market include navigating stringent regulations and addressing consumer skepticism.
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