Sports Tourism Market Size, Share, Trends & Competitive Analysis By Type: Adventure Sports Tourism, Ecotourism in Sports, Recreational Sports Tourism By Application: Individual Sports, Group Sports, Spectator Sports By Destination: By Regions, and Industry Forecast, Global Report 2024-2032

  • Report ID: FDS788
  • Forecast Period: 2023-2030
  • No. of Pages: 150+
  • Industry: sports and services

The global Sports Tourism market size was valued at USD 388.4 billion in 2023 and is projected to expand at a compound annual growth rate (CAGR) of 24.2% during the forecast period, reaching a value of USD 1709.4 billion by 2030.

Sports Tourism market research report by Future Data Stats, offers a comprehensive view of the market's historical data from 2018 to 2021, capturing trends, growth patterns, and key drivers. It establishes 2022 as the base year, analyzing the market landscape, consumer behavior, competition, and regulations. Additionally, the report presents a well-researched forecast period from 2023 to 2030, leveraging data analysis techniques to project the market's growth trajectory, emerging opportunities, and anticipated challenges.


Sports Tourism involves individuals or groups traveling to different locations primarily to participate in or witness various sports events. This dynamic niche in the tourism industry encompasses a wide range of activities, from adventure sports to spectating major sporting competitions. Participants may engage in individual or group sports, contributing to the global movement of sports enthusiasts seeking unique and exciting experiences. The essence of Sports Tourism lies in its ability to combine the thrill of sports with the exploration of diverse destinations, creating a vibrant and engaging travel experience for enthusiasts and spectators alike.

As a burgeoning sector, Sports Tourism transcends geographical boundaries, with travelers often choosing destinations based on specific sporting events, competitions, or recreational activities. The industry not only caters to the active participation of athletes but also attracts fans who eagerly follow their favorite teams or athletes to different corners of the world. Whether it's the adrenaline rush of participating in a marathon, the excitement of attending a major sports championship, or the joy of exploring new cultures through sports, Sports Tourism adds a unique dimension to the travel landscape, fostering a global community united by a shared passion for sports and adventure.


Increasing global interest in sports, coupled with rising disposable incomes, propels the demand for sports-related travel experiences. The allure of participating in or witnessing major sporting events acts as a significant driver, drawing enthusiasts to diverse destinations. Additionally, the advent of social media and digital platforms plays a pivotal role, amplifying the visibility of sporting events and enticing travelers to explore new locations for sports-related activities. The continuous innovation in sports tourism offerings, including adventure sports packages and exclusive access to premium events, further fuels market expansion.

However, the Sports Tourism market faces certain challenges that impact its trajectory. Economic uncertainties, particularly during global downturns, can lead to decreased consumer spending on non-essential activities, affecting sports tourism. The industry also grapples with the presence of counterfeit or substandard sports experiences, necessitating a focus on maintaining the authenticity and quality of offerings. Despite these challenges, opportunities abound in the Sports Tourism sector.



Adventure Sports Tourism stands out as a major contributor, drawing thrill-seekers and adrenaline enthusiasts from around the globe. This segment caters to individuals seeking high-energy activities such as bungee jumping, skydiving, and extreme sports, positioning itself as a significant driver of the overall Sports Tourism market.

Ecotourism in Sports is another influential factor, emphasizing sustainable and environmentally friendly sports-related travel experiences. This type of sports tourism aligns with the growing global focus on eco-conscious practices, attracting travelers who want to engage in sports activities while minimizing their impact on the environment. Whether it's participating in eco-friendly marathons, engaging in nature-based sports, or supporting environmentally conscious sports events, Ecotourism in Sports plays a pivotal role in shaping the market landscape.

Recreational Sports Tourism completes the triad of dominant factors, appealing to a broader audience seeking leisure and relaxation through sports-related activities. This segment includes activities like golf tourism, wellness retreats, and sports-themed vacations that emphasize enjoyment and rejuvenation.


Individual Sports play a crucial role, attracting solo travelers seeking personal challenges and achievements in sports activities. Whether it's solo marathons, cycling tours, or adventurous pursuits like rock climbing, the appeal of individual sports experiences contributes significantly to the growth and diversification of the Sports Tourism market.

Group Sports also play a pivotal role in shaping the market landscape, catering to teams and sports enthusiasts who prefer communal and collaborative sports experiences. This segment includes activities such as group adventure trips, team-building sports events, and organized sports retreats. Group Sports in Sports Tourism offer a sense of camaraderie and shared accomplishments, creating unique travel opportunities for those seeking a collective sports experience.

Spectator Sports complete the trio of dominant factors, focusing on those who prefer observing and cheering for their favorite teams or athletes. Major sports events, championships, and tournaments draw spectators from around the world, contributing significantly to the tourism industry.


Urban Sports Tourism stands out as a dominant factor, attracting travelers to metropolitan areas hosting sports events, urban marathons, and city-based sports activities. The allure of exploring diverse cultural offerings alongside engaging in sports activities positions urban destinations as key players in shaping the Sports Tourism market.

On the flip side, Rural Sports Tourism provides a contrasting experience, appealing to those seeking a more tranquil and nature-centric sports encounter. Rural areas host events like countryside marathons, outdoor adventure sports, and nature-based activities, creating a unique blend of sports and natural landscapes. The demand for immersive and scenic sporting experiences positions rural destinations as influential factors in the Sports Tourism market, attracting individuals and groups looking to escape urban hustle for a more serene sports environment.

Coastal Sports Tourism completes the triad of dominant destination factors, tapping into the allure of sports activities in coastal regions. This segment encompasses water sports events, beachside sports competitions, and seaside recreational activities. Coastal destinations offer a perfect blend of sports and leisure, attracting a diverse range of sports enthusiasts seeking sun, sand, and a variety of water-based sports experiences.


North America emerges as a robust player, driven by a strong sports culture, a plethora of major sporting events, and a diverse range of sports activities. With the presence of iconic sports destinations and a large sports-loving population, North America contributes significantly to the overall growth and vibrancy of the Sports Tourism market.

In Europe, the Sports Tourism market thrives on the rich history of sports, hosting major championships, and a deep-rooted passion for various athletic endeavors. The continent's diverse landscapes provide a backdrop for a wide array of sports tourism experiences, from alpine skiing in the mountains to football matches in historic cities. Asia Pacific showcases rapid growth, fueled by a burgeoning middle class, rising disposable incomes, and a growing interest in sports.


The restrictions on travel, social distancing measures, and the cancellation or postponement of numerous sporting events have led to a substantial decline in sports-related travel activities. The industry has grappled with challenges such as reduced attendance at live events, the temporary suspension of sports leagues, and a general hesitation among travelers to engage in sports tourism due to health concerns. As a result, the Sports Tourism market has undergone a period of contraction, with many businesses and stakeholders adapting to the unprecedented circumstances by implementing safety protocols, exploring virtual sports experiences, and patiently awaiting the gradual recovery of the travel and sports sectors.


Mergers & Acquisitions

  • Expedia Group's acquisition of Vrbo in 2015: This deal gave Expedia a foothold in the vacation rental market, which is a popular option for sports tourists.
  • KKR's acquisition of International Leisure Group (ILG) in 2019: ILG is a leading provider of travel and hospitality services to the sports tourism industry.
  • Liberty Media's acquisition of Feld Entertainment in 2020: Feld Entertainment is the owner of Monster Energy Supercross, one of the most popular motorsports events in the world.
  • Endeavor's acquisition of IMG in 2021: IMG is a global leader in sports, events, and media, with a strong presence in the sports tourism market.

Product New Launches

  • Virtual reality (VR) experiences: VR is being used to create immersive experiences for sports fans, such as allowing them to take virtual tours of stadiums or participate in virtual training sessions.
  • Augmented reality (AR) experiences: AR is being used to overlay information onto the real world, such as providing fans with stats and insights during live events.
  • Personalized travel packages: Travel companies are increasingly offering personalized travel packages that cater to the specific interests and needs of sports tourists.
  • Experiences-based travel: There is a growing trend towards experiences-based travel, and sports tourism is a major beneficiary of this trend. Companies are offering a variety of unique and immersive experiences, such as the opportunity to train with professional athletes or participate in local sporting events.


  • TUI Group
  • Expedia Group
  • FC Barcelona Experiences
  • Sports Events 365
  • Adventure Sports Holidays
  • Match Hospitality AG
  • QuintEvents
  • Fanatic Sports
  • Great Atlantic Sports Travel
  • Roadtrips
  • Sports Travel & Tours
  • Sportsnet Holidays
  • Glory Days
  • Sports Tours International
  • SNTTA Emir Tours
  • Thomas Cook Sport
  • Sports Tours Plus
  • FANATIC Sports Management
  • Roadtrips
  • Events Travel
  • SportsCorp Travel
  • Bucket List Events
  • Sports Tours Overseas
  • Sports Traveler
  • Huckleberry Travel

Table of Contents
Executive Summary
Market Overview
Key Factors Driving Sports Tourism
Market Segmentation
By Type
By Application
By Destination
By Region
By Age Group
By Duration of Stay
Regional Analysis
North America
Latin America
Middle East and Africa
Competitive Landscape
Key Players in the Sports Tourism Market
Market Trends and Advancements
Challenges and Opportunities
Future Outlook

Sports Tourism Market Segmentation

By Type:

  • Adventure Sports Tourism
  • Ecotourism in Sports
  • Recreational Sports Tourism

By Application:

  • Individual Sports
  • Group Sports
  • Spectator Sports

By Destination:

  • Urban Sports Tourism
  • Rural Sports Tourism
  • Coastal Sports Tourism

By Geography:

  • North America (USA, Canada, Mexico)
  • Europe (Germany, UK, France, Russia, Italy, Rest of Europe)
  • Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Rest of Asia-Pacific)
  • South America (Brazil, Argentina, Columbia, Rest of South America)
  • Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria, South Africa, Rest of MEA)

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Primary Research


Desk Research


Company Analysis


•       Identify key opinion leaders

•       Questionnaire design

•       In-depth Interviews

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•       Company Website

•       Company Annual Reports

•       Paid Databases

•       Financial Reports


•       Market Participants

•       Key Strengths

•       Product Portfolio

•       Mapping as per Value Chain

•       Key focus segment


Primary research efforts include reaching out to participants through emails, telephonic conversations, referrals, and professional corporate relations with various companies that make way for greater flexibility in reaching out to industry participants and commentators for interviews and discussions.

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The primary research interview and discussion panels comprise experienced industry personnel.

These participants include, but are not limited to:

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Secondary Research:

A broad array of industry sources for the secondary research typically includes, but is not limited to:

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  • Regional government and statistical databases for macro analysis
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•       Top executives of end-use industries

•       C-level executives of the leading Parenteral Nutrition companies

•       Sales manager and regional sales manager of the Parenteral Nutrition companies

•       Industry Consultants

•       Distributors/Suppliers


•       Annual Reports

•       Presentations

•       Company Websites

•       Press Releases

•       News Articles

•       Government Agencies’ Publications

•       Industry Publications

•       Paid Databases


Analyst Tools and Models:



·         Arriving at
Global Market Size

·         Arriving at
Market Size

·         Market Share
of Key Players

·         Key Market Players

·         Key Market Players

·         Market Share
of Key Players

·         Arriving at
Market Size

·         Arriving at
Global Market Size


Sports Tourism Market Dynamic Factors


  • Increasing global interest in sports-related travel experiences.
  • Rise in disposable incomes, facilitating participation in sports tourism.
  • Growing popularity of major sporting events attracting a diverse audience.
  • Emergence of social media amplifying the visibility and appeal of sports tourism.
  • Continuous innovation in sports tourism offerings, catering to varied preferences.


  • Economic uncertainties impacting consumer spending on non-essential activities.
  • Presence of counterfeit or substandard sports tourism experiences.
  • Fluctuations in global travel patterns and restrictions affecting sports tourism.
  • Balancing authenticity and quality in sports tourism offerings.
  • Impact of unforeseen events like pandemics on live sports events and travel.


  • Untapped potential in emerging markets for sports tourism.
  • Integration of technology to enhance the overall sports tourism experience.
  • Growing trend of eco-friendly and sustainable sports travel options.
  • Collaborations and partnerships with sports organizations for exclusive experiences.
  • Customization and personalization trends in sports tourism packages.


  • Intense competition within the sports tourism industry.
  • Navigating complex global travel regulations and restrictions.
  • Adapting to rapidly changing consumer preferences in sports experiences.
  • Maintaining the balance between affordability and quality.
  • Addressing environmental concerns associated with sports tourism activities.

Frequently Asked Questions

The global Sports Tourism market size was valued at USD 388.4 billion in 2023 and is projected to expand at a compound annual growth rate (CAGR) of 24.2% during the forecast period, reaching a value of USD 1709.4 billion by 2030.

The growth of the Sports Tourism market is primarily driven by increasing global interest in sports-related travel experiences. Factors such as rising disposable incomes, the popularity of major sporting events, and continuous innovation in sports tourism offerings contribute significantly to the market's expansion.

Current trends in the Sports Tourism market include the integration of technology for enhanced experiences, a growing focus on eco-friendly and sustainable sports travel options, and customization trends. Advancements often revolve around leveraging digital platforms and immersive technologies to enhance the overall sports tourism experience.

The dominance in the Sports Tourism market varies, with regions like North America, Europe, and Asia-Pacific traditionally playing significant roles. Emerging markets also contribute to growth, presenting opportunities for market expansion and diversification.

Challenges in the Sports Tourism market include adapting to rapidly changing consumer preferences, navigating complex global travel regulations, and addressing environmental concerns. Opportunities lie in untapped markets, technological advancements, and collaborations with sports organizations for exclusive and innovative sports tourism experiences.
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