Sustainable Beauty Market Size, Share, Trends & Competitive Analysis By Product Type (Skincare, Haircare, Makeup, Fragrances, Others) By Distribution Channel: By Certification Type: By End-User: By Regions, and Industry Forecast, Global Report 2023-2030

  • Report ID: FDS627
  • Forecast Period: 2023-2030
  • No. of Pages: 150+
  • Industry: Fashion and Apparel

The global Sustainable Beauty market size was valued at USD 102.44 trillion in 2023 and is projected to expand at a compound annual growth rate (CAGR) of 10.1% during the forecast period, reaching a value of USD 197.83 trillion by 2030.

Sustainable Beauty market research report by Future Data Stats, offers a comprehensive view of the market's historical data from 2018 to 2021, capturing trends, growth patterns, and key drivers. It establishes 2022 as the base year, analyzing the market landscape, consumer behavior, competition, and regulations. Additionally, the report presents a well-researched forecast period from 2023 to 2030, leveraging data analysis techniques to project the market's growth trajectory, emerging opportunities, and anticipated challenges.


Sustainable Beauty refers to an approach within the cosmetics and personal care industry that emphasizes environmentally conscious and ethical practices throughout the product's lifecycle. It encompasses the use of eco-friendly and natural ingredients, responsible sourcing of raw materials, eco-conscious packaging, and cruelty-free testing methods. Sustainable Beauty also extends to reducing the carbon footprint associated with manufacturing, distribution, and disposal of beauty products. This holistic approach aims to minimize the negative impact on the environment, support ethical labor practices, and cater to the growing consumer demand for eco-friendly and socially responsible beauty choices.

In essence, Sustainable Beauty is a commitment to creating products that not only enhance personal well-being but also align with broader sustainability goals, promoting a healthier planet and fostering ethical standards within the beauty industry. It reflects a growing awareness among consumers and brands about the importance of making mindful choices to protect both the environment and the well-being of individuals.


Firstly, the increasing global awareness of environmental issues and a growing commitment to sustainable living have propelled the demand for eco-friendly and ethically produced beauty products. Consumers are actively seeking cosmetics and personal care items that minimize their ecological footprint, leading to a surge in sustainable beauty brands and products. Additionally, stringent regulations and certifications related to sustainable and cruelty-free products have also pushed the industry toward more responsible practices.

Despite the positive momentum, the Sustainable Beauty market faces certain restraints. One significant challenge is the higher production costs associated with sustainable sourcing and eco-friendly packaging, which can limit the affordability of these products. Another restraint is the need for extensive education and awareness campaigns to inform consumers about sustainable beauty choices and their benefits. However, these challenges also present opportunities. As the market continues to grow, there are prospects for innovation in sustainable packaging and manufacturing processes, potentially reducing costs over time. Furthermore, the increasing consumer interest in sustainability opens the door for new entrants and established brands to capitalize on this trend and expand their market share by offering more eco-conscious products.



Skincare products have emerged as a dominant force within this market due to the growing consumer awareness of the importance of natural and eco-friendly ingredients in maintaining healthy skin. The demand for sustainable skincare products, such as organic and cruelty-free options, has surged as consumers seek effective yet environmentally responsible solutions for their skincare routines.

Haircare products also play a significant role in the Sustainable Beauty market. As people increasingly seek haircare products free from harmful chemicals and environmentally damaging practices, sustainable alternatives like natural shampoos and conditioners gain prominence. These products not only promote hair health but also align with consumers' desire for products that reduce their impact on the planet.

Makeup and fragrances constitute another crucial segment within the Sustainable Beauty market. Makeup brands are responding to the demand for sustainable options by incorporating eco-friendly packaging and ethical sourcing of ingredients. Similarly, sustainable fragrances focus on using natural essences and environmentally responsible practices in their production. The evolving consumer consciousness regarding these product types indicates that they will continue to be influential in shaping the Sustainable Beauty market's growth and direction.

In addition to the primary product categories, there are "Others" in the Sustainable Beauty market that include innovative and niche product offerings. These may encompass specialized items like eco-conscious nail care products, oral care, or personal hygiene products.


Online retail has emerged as a dominant force in this market, driven by the convenience of e-commerce platforms. Consumers increasingly prefer shopping for sustainable beauty products online, where they can access a wide range of options, read reviews, and make informed choices. The digital space also allows brands to highlight their sustainability credentials and engage with environmentally conscious consumers effectively.

Offline retail, including specialty stores, supermarkets/hypermarkets, pharmacies/drugstores, and other brick-and-mortar outlets, continues to be a significant distribution channel for Sustainable Beauty products. Specialty stores dedicated to eco-friendly and natural products have gained popularity due to their curated selections and knowledgeable staff who can guide consumers toward sustainable choices. Supermarkets and hypermarkets, being accessible to a broad consumer base, provide an avenue for sustainable beauty brands to reach a wider audience. Pharmacies and drugstores, trusted sources for personal care products, have also adapted to the sustainability trend by offering a range of ethical beauty options.


Organic certifications hold a prominent position within this market, signifying that products are made with ingredients grown without synthetic chemicals or pesticides. Consumers seeking a natural and chemical-free beauty regimen often gravitate toward products with organic certifications, as they align with their eco-conscious and health-oriented values.

Natural certifications also play a vital role in shaping the Sustainable Beauty market. These certifications indicate that products contain natural ingredients, often derived from renewable sources. Natural beauty products appeal to consumers who prefer simplicity and transparency in their skincare and personal care routines. As awareness of the potential environmental and health benefits of natural ingredients grows, products with this certification continue to gain traction.

Vegan, cruelty-free, and other ethical certifications are essential factors within the Sustainable Beauty market. Vegan products are free from animal-derived ingredients, appealing to individuals who advocate for animal rights and environmental ethics. Cruelty-free certifications assure consumers that no animal testing was involved in the product's development, aligning with the growing demand for ethical and compassionate beauty choices. Other certifications may encompass a range of eco-friendly and socially responsible attributes, allowing consumers to tailor their choices based on their specific sustainability values.


Women have traditionally been a dominant force in this market, as they often prioritize skincare, haircare, makeup, and fragrances. The demand for sustainable beauty products among women is driven by an increasing awareness of eco-friendly and ethical beauty choices that align with their values and concerns about personal well-being.

While women have historically dominated the Sustainable Beauty market, there is a growing and influential segment of men who are actively seeking sustainable grooming and personal care products. Men's skincare, haircare, and grooming routines are evolving, with more emphasis on eco-friendly and natural options. This shift in consumer behavior reflects changing gender norms and an expanding awareness of the importance of sustainability across all genders.

Additionally, the concept of unisex beauty products is gaining traction, providing a versatile option for consumers of all genders. Unisex products are formulated to cater to a broad audience, simplifying choices and reducing waste by appealing to diverse needs. This emerging trend signifies a move toward inclusivity and versatility in the Sustainable Beauty market, offering eco-conscious options that transcend traditional gender boundaries.


North America stands out as a key region, with consumers increasingly gravitating toward eco-friendly and ethically produced beauty products. The United States, in particular, has witnessed a surge in demand for Sustainable Beauty, driven by a combination of environmental awareness, regulatory support for sustainable practices, and a strong consumer base seeking cruelty-free and natural options. Canada also plays a pivotal role in promoting sustainable beauty products, with a growing number of consumers embracing ethical and eco-conscious choices.

Europe has been a longstanding leader in the Sustainable Beauty market, with countries like Germany, France, and the United Kingdom at the forefront of sustainable beauty trends. The European Union's stringent regulations and certifications have propelled the growth of sustainable beauty practices, making it a dominant factor in the region. Additionally, consumers across Europe prioritize organic and natural ingredients, further contributing to the region's strong foothold in the Sustainable Beauty market.

In Asia Pacific, the Sustainable Beauty market is rapidly expanding, with countries like Japan and South Korea setting trends in natural and eco-friendly cosmetics. As consumer awareness grows, especially in densely populated countries like China and India, the demand for sustainable beauty products is on the rise. Latin America and the Middle East and Africa regions are also witnessing a shift towards sustainable beauty, although the market is in its nascent stages compared to North America and Europe.


On one hand, heightened awareness of hygiene and health has led to an increased interest in natural and eco-friendly beauty products, as consumers seek clean and sustainable alternatives. This shift in consumer behavior has driven the demand for sustainable skincare and personal care items. On the other hand, the pandemic disrupted supply chains and manufacturing, leading to delays in production and distribution, affecting the availability of some sustainable beauty products. Additionally, the closure of brick-and-mortar retail outlets during lockdowns impacted offline sales channels, prompting brands to focus more on online retail and digital marketing strategies.


Mergers & Acquisitions

  • In 2023, Amorepacific acquired Tata Harper Skincare for $1.1 billion, making it the largest sustainable beauty acquisition to date.
  • In 2022, Unilever acquired Paula's Choice for $2 billion, adding another major sustainable beauty brand to its portfolio.

Product New Launches

  • In 2023, L'Oréal launched its first sustainable beauty brand, Seed Phytonutrients.
  • In 2022, Estée Lauder launched its first recyclable lipstick packaging, starting with its Pure Color Envy line.


  • The Body Shop
  • Burt's Bees
  • L'Oréal S.A.
  • Estée Lauder Companies Inc.
  • Unilever PLC
  • Coty Inc.
  • Johnson & Johnson
  • Procter & Gamble
  • Avon Products Inc.
  • Natura &Co
  • Beiersdorf AG
  • Amorepacific Corporation
  • Shiseido Company, Limited
  • Dr. Bronner's
  • Tata Harper Skincare
  • RMS Beauty
  • ILIA Beauty
  • Herbivore Botanicals
  • E.L.F. Beauty Inc.
  • Pacifica Beauty
  • Juice Beauty
  • Honest Beauty
  • Alima Pure
  • 100% Pure
  • others

Table of Contents

  1. Introduction

    • Market Definition
    • Research Methodology
    • Executive Summary
  2. Market Overview

    • Key Market Trends
    • Market Drivers
    • Market Restraints
    • Market Opportunities
    • Market Challenges
  3. Segmentation by Product Type

    • Skincare
    • Haircare
    • Makeup
    • Fragrances
    • Others
  4. Segmentation by Distribution Channel

    • Online Retail
    • Offline Retail
      • Specialty Stores
      • Supermarkets/Hypermarkets
      • Pharmacies/Drugstores
      • Others
  5. Segmentation by Certification Type

    • Organic
    • Natural
    • Vegan
    • Cruelty-Free
    • Others
  6. Segmentation by End-User

    • Women
    • Men
    • Unisex
  7. Regional Analysis

    • North America
    • Europe
    • Asia-Pacific
    • Latin America
    • Middle East and Africa
  8. Competitive Landscape

    • Key Players in Sustainable Beauty Market
    • Market Share Analysis
    • Recent Developments
  9. Market Outlook and Future Trends

  10. Conclusion

  11. Appendix

  • Glossary of Terms
  • List of Abbreviations
  • Sources and References

Sustainable Beauty Market Segmentation

By Product Type:

  • Skincare
  • Haircare
  • Makeup
  • Fragrances
  • Others

By Distribution Channel:

  • Online Retail
  • Offline Retail
  • Specialty Stores
  • Supermarkets/Hypermarkets
  • Pharmacies/Drugstores
  • Others

By Certification Type:

  • Organic
  • Natural
  • Vegan
  • Cruelty-Free
  • Others

By End-User:

  • Women
  • Men
  • Unisex


By Geography:

  • North America (USA, Canada, Mexico)
  • Europe (Germany, UK, France, Russia, Italy, Rest of Europe)
  • Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Rest of Asia-Pacific)
  • South America (Brazil, Argentina, Columbia, Rest of South America)
  • Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria, South Africa, Rest of MEA)

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With a collective industry experience of about 70 years of analysts and experts, Future Data Stats encompasses the most infallible research methodology for its market intelligence and industry analysis. Not only does the company dig deep into the innermost levels of the market, but also examines the minutest details for its market estimates and forecasts.

This approach helps build a greater market-specific view of size, shape, and industry trends within each industry segment. Various industry trends and real-time developments are factored into identifying key growth factors and the future course of the market. The research proceeds are the results of high-quality data, expert views & analysis, and valuable independent opinions. The research process is designed to deliver a balanced view of the global markets and allows stakeholders to make informed decisions, to attain their highest growth objectives.

Future Data Stats offers its clients exhaustive research and analysis, based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. These analytical tools and models distill the data & statistics and enhance the accuracy of our recommendations and advice.

With Future Data Stats calibrated research process and 360° data-evaluation methodology, the clients receive:

  • Consistent, valuable, robust, and actionable data & analysis that can easily be referenced for strategic business planning
  • Technologically sophisticated and reliable insights through a well-audited and veracious research methodology
  • Sovereign research proceeds that present a tangible depiction of the marketplace

With this strong methodology, Future Data Stats ensures that its research and analysis is most reliable and guarantees sound business planning.

The research methodology of the global market involves extensive primary and secondary research. Primary research includes about 24 hours of interviews and discussions with a wide range of stakeholders that include upstream and downstream participants. Primary research typically is a bulk of our research efforts, coherently supported by extensive secondary research. Over 3000 product literature, industry releases, annual reports, and other such documents of key industry participants have been reviewed to obtain a better market understanding and gain enhanced competitive intelligence. In addition, authentic industry journals, trade associations’ releases, and government websites have also been reviewed to generate high-value industry insights.

Primary Research:

Primary Research


Desk Research


Company Analysis


•       Identify key opinion leaders

•       Questionnaire design

•       In-depth Interviews

•       Coverage across the value chain


•       Company Website

•       Company Annual Reports

•       Paid Databases

•       Financial Reports


•       Market Participants

•       Key Strengths

•       Product Portfolio

•       Mapping as per Value Chain

•       Key focus segment


Primary research efforts include reaching out to participants through emails, telephonic conversations, referrals, and professional corporate relations with various companies that make way for greater flexibility in reaching out to industry participants and commentators for interviews and discussions.

The aforementioned helps to:

  • Validate and improve data quality and strengthen the research proceeds
  • Develop a market understanding and expertise
  • Supply authentic information about the market size, share, growth, and forecasts

The primary research interview and discussion panels comprise experienced industry personnel.

These participants include, but are not limited to:

  • Chief executives and VPs of leading corporations specific to an industry
  • Product and sales managers or country heads; channel partners & top-level distributors; banking, investments, and valuation experts
  • Key opinion leaders (KOLs)

Secondary Research:

A broad array of industry sources for the secondary research typically includes, but is not limited to:

  • Company SEC filings, annual reports, company websites, broker & financial reports, and investor  presentations for a competitive scenario and shape of the industry
  • Patent and regulatory databases to understand technical & legal developments
  • Scientific and technical writings for product information and related preemptions
  • Regional government and statistical databases for macro analysis
  • Authentic news articles, web-casts, and other related releases to evaluate the market
  • Internal and external proprietary databases, key market indicators, and relevant press releases for  market estimates and forecasts



•       Top executives of end-use industries

•       C-level executives of the leading Parenteral Nutrition companies

•       Sales manager and regional sales manager of the Parenteral Nutrition companies

•       Industry Consultants

•       Distributors/Suppliers


•       Annual Reports

•       Presentations

•       Company Websites

•       Press Releases

•       News Articles

•       Government Agencies’ Publications

•       Industry Publications

•       Paid Databases


Analyst Tools and Models:



·         Arriving at
Global Market Size

·         Arriving at
Market Size

·         Market Share
of Key Players

·         Key Market Players

·         Key Market Players

·         Market Share
of Key Players

·         Arriving at
Market Size

·         Arriving at
Global Market Size


Sustainable Beauty Market Dynamic Factors


  • Increasing consumer awareness of environmental and health concerns.
  • Growing demand for clean and eco-friendly beauty products.
  • Rising adoption of cruelty-free and vegan beauty items.
  • Regulatory support for sustainable and organic cosmetics.
  • Innovation in sustainable packaging and formulations.


  • Higher production costs for sustainable ingredients and packaging.
  • Limited availability of certain sustainable raw materials.
  • Competitive pricing pressures in the beauty industry.
  • Complex certification processes for sustainable products.
  • Consumer skepticism about greenwashing.


  • Expanding market reach in emerging economies.
  • Collaborations between sustainable beauty brands and retailers.
  • Development of innovative and sustainable product lines.
  • Increasing online retail and e-commerce sales channels.
  • Customization and personalization of sustainable beauty products.


  • Establishing clear and universally accepted sustainability standards.
  • Addressing supply chain disruptions and logistics issues.
  • Balancing sustainability with product performance.
  • Educating consumers about sustainable beauty choices.
  • Meeting evolving regulatory requirements worldwide.

Frequently Asked Questions

The global Sustainable Beauty market size was valued at USD 102.44 trillion in 2023 and is projected to expand at a compound annual growth rate (CAGR) of 10.1% during the forecast period, reaching a value of USD 197.83 trillion by 2030.

Key growth drivers include increasing consumer awareness of sustainability, rising demand for eco-friendly products, and innovations in sustainable packaging and formulations.

Trends include the rise of vegan and cruelty-free products, sustainable packaging, and a shift toward natural ingredients. Advancements include sustainable sourcing practices and clean beauty formulations.

Regions with strong consumer demand for sustainable beauty products, such as North America, Europe, and parts of Asia, are expected to dominate the market.

Challenges include higher production costs and supply chain complexities. Opportunities lie in expanding into emerging markets and innovating in sustainable product lines to meet growing consumer demand.
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