Vertical Farming Systems Market Size, Share, Trends & Competitive Analysis By Type (Hydroponics, Aeroponics, Aquaponics, Others) By Application: By Structure: By Technology: By End-User: By Regions, and Industry Forecast, Global Report 2023-2030

  • Report ID: FDS526
  • Forecast Period: 2023-2030
  • No. of Pages: 150+
  • Industry: Agriculture

The global Vertical Farming Systems market size was valued at USD 5.93 billion in 2023 and is projected to expand at a compound annual growth rate (CAGR) of 26.4% during the forecast period, reaching a value of USD 27.80 billion by 2030.

Vertical Farming Systems market research report by Future Data Stats, offers a comprehensive view of the market's historical data from 2018 to 2021, capturing trends, growth patterns, and key drivers. It establishes 2022 as the base year, analyzing the market landscape, consumer behavior, competition, and regulations. Additionally, the report presents a well-researched forecast period from 2023 to 2030, leveraging data analysis techniques to project the market's growth trajectory, emerging opportunities, and anticipated challenges.


Vertical Farming Systems are innovative agricultural methods designed to maximize crop production in limited space and controlled environments. Unlike traditional farming, which relies on outdoor fields, vertical farming involves growing crops indoors, often in stacked layers or vertically inclined surfaces. This approach utilizes advanced technologies such as hydroponics, aeroponics, and LED grow lights to create optimal conditions for plant growth. Vertical Farming Systems offer numerous benefits, including year-round cultivation, reduced water usage, and the ability to grow crops in urban areas, addressing the challenges of land scarcity and climate change. These systems represent a sustainable and efficient way to produce fresh vegetables, fruits, and herbs while minimizing the environmental impact associated with traditional agriculture.


Vertical farming's ability to provide fresh produce year-round, regardless of climate conditions, resonates with consumers seeking healthier and environmentally friendly options. Additionally, the decreasing availability of arable land and the need to reduce the carbon footprint of food production contribute to the market's growth. Moreover, advancements in technology, particularly in LED lighting, automation, and precision agriculture, offer cost-effective solutions, further propelling the adoption of Vertical Farming Systems.

However, the industry faces certain challenges and restraints. Initial setup costs for vertical farms can be substantial, which can deter potential investors and growers. Energy consumption, primarily for lighting and climate control, remains a concern, as it impacts operational expenses. Regulatory hurdles and zoning restrictions in some regions may also slow down market expansion. Nevertheless, opportunities are abundant, especially in urban areas where the demand for locally sourced, pesticide-free produce is high. Collaborations between vertical farming companies and grocery chains or restaurants can enhance market penetration.



This soilless cultivation method is favored for its efficiency in nutrient delivery, resulting in faster growth rates and higher yields. Hydroponic systems enable precise control over nutrient levels and pH, optimizing plant health. This technology's scalability makes it suitable for both small-scale urban farms and large commercial operations, contributing to its prominence in the market.

It involves suspending plant roots in a nutrient-rich mist, allowing for superior oxygen and nutrient absorption. The efficiency of aeroponics in water and nutrient usage, along with its ability to maximize space utilization, positions it as a dominant factor in the market. Its suitability for growing a wide range of crops, from leafy greens to root vegetables, makes it an attractive choice for farmers aiming for diversified produce.

Aquaponics, which combines hydroponics with aquaculture, has gained prominence as a sustainable and eco-friendly farming method. The synergy between fish farming and plant cultivation in a closed-loop system not only reduces waste but also provides organic nutrients for plants. The Vertical Farming Systems market benefits from aquaponics' appeal to environmentally conscious consumers and its potential for producing both vegetables and fish simultaneously. As sustainability continues to be a driving factor in the market, aquaponics plays a significant role in meeting these demands.

Beyond these primary types, other innovative technologies are emerging within the Vertical Farming Systems market, including deep-water culture and nutrient film techniques. These alternative methods cater to specific crop requirements and environmental conditions, contributing to the market's diversity.


Vertical farming's ability to grow vegetables efficiently and year-round is a key factor contributing to its dominance. Consumers increasingly prioritize fresh, pesticide-free produce, making vertical farms an attractive solution. By eliminating the need for large land areas and reducing transportation distances, vertical farming helps meet the demand for locally sourced vegetables. Moreover, the controlled environment in vertical farms allows for precise management of growing conditions, resulting in higher-quality vegetables.

While fruit trees are not typically grown in vertical farms due to their size, certain fruit varieties, such as strawberries and tomatoes, thrive in vertical systems. These crops benefit from the space-saving vertical structure and optimized conditions provided by these farms. Additionally, the demand for fresh and exotic fruits year-round, regardless of seasonal limitations, encourages the adoption of vertical farming for fruit production.

The controlled environment and efficient space utilization offered by vertical farms are particularly well-suited for herb cultivation. Herbs have a relatively short growth cycle and require precise control over factors like light, humidity, and temperature, which vertical farming systems can provide. The popularity of herbs in culinary and medicinal applications further drives their cultivation in vertical farms. This segment's dominance is expected to continue as the demand for fresh herbs remains strong.

Beyond the primary applications, vertical farming also accommodates the cultivation of other crops, including microgreens, salad greens, and even certain root vegetables. These crops are valued for their rapid growth and suitability for small-scale vertical farming operations. The flexibility of Vertical Farming Systems in accommodating a variety of crops allows growers to diversify their produce and cater to specific market demands. As innovation continues in crop selection and cultivation techniques, the dominance of "other crops" in the Vertical Farming Systems market may expand further.


These modular farming units are highly portable and can be set up quickly, making them a versatile choice for urban farming and remote locations. Container farms provide a controlled environment for crop cultivation, which is essential for year-round production. Their scalability allows for both small-scale and large-scale farming operations. The ease of monitoring and automation in container farms contributes to their dominance as they offer efficient space utilization and resource management.

Building-based farms, often integrated into existing structures, are another significant factor in the Vertical Farming Systems market. These farms leverage available indoor space, such as warehouses or commercial buildings, to create controlled environments for crop cultivation. The advantage lies in repurposing infrastructure for farming, reducing initial construction costs. Building-based farms also cater to larger production volumes, attracting commercial growers. Additionally, they can be designed to optimize energy efficiency, contributing to sustainable farming practices.

compact, stackable units are portable and suitable for urban farming ventures. Shipping container farms offer a unique solution for localized food production, especially in densely populated areas with limited space. Their mobility and adaptability make them ideal for rapid response to changing market demands. The dominance of shipping container farms is tied to their ability to bring farming closer to consumers, reducing transportation costs and carbon footprints.

Beyond these primary structural types, other inventive solutions continue to emerge in the Vertical Farming Systems market. These could include custom-designed structures optimized for specific crops or environments. As technology and design innovations evolve, new structural approaches may rise to prominence, contributing to the diversity and adaptability of vertical farming systems. The choice of structure often depends on factors such as available space, budget, and the intended scale of production, making the market dynamic and responsive to diverse needs.


These energy-efficient lighting systems are designed to provide specific light spectra optimized for plant growth. LED technology allows growers to tailor light conditions to the needs of different crops, resulting in faster growth rates and higher yields. Their longevity and low heat generation make them an ideal choice for vertical farming, where precise control over light intensity and duration is essential. The dominance of LED grow lights is further enhanced by their sustainability, contributing to reduced energy consumption and operational costs.

HVAC (Heating, Ventilation, and Air Conditioning) systems are essential in vertical farming environments. These systems maintain optimal temperature and humidity levels for plant growth, making them a dominant factor in the market. Efficient HVAC systems ensure that crops thrive year-round, regardless of external weather conditions. Furthermore, these systems aid in disease prevention by controlling humidity and providing adequate ventilation. The choice of appropriate HVAC technology is crucial for the success of vertical farming operations, further cementing their dominance within the market.

Climate control solutions, including advanced CO2 supplementation and dehumidification technologies, significantly impact the Vertical Farming Systems market. These technologies help create an environment where plants receive optimal levels of CO2 for photosynthesis and maintain ideal moisture levels. The ability to fine-tune climate conditions enhances crop quality and yield. As climate control technology evolves to become more energy-efficient and cost-effective, it continues to play a dominant role in ensuring the success of vertical farming operations.

Sensors and monitoring systems are indispensable in vertical farming. They provide real-time data on environmental conditions, nutrient levels, and plant health. This information allows growers to make precise adjustments, optimizing resource usage and crop quality. The dominance of sensor and monitoring technology is attributed to its role in automation and data-driven decision-making, which are essential for the efficient operation of vertical farms. Additionally, the integration of IoT (Internet of Things) technology further enhances the effectiveness of these systems.

These may include advancements in water recycling, nutrient delivery, or robotics for tasks such as planting and harvesting. The dominance of these "other" technologies depends on their ability to address specific challenges and offer cost-effective solutions to growers. As the market matures, novel technologies will likely contribute to further growth and diversification.


Commercial operations include large-scale vertical farms catering to the mass production of crops for retail, restaurants, and grocery chains. The primary driver in this segment is the growing demand for locally sourced, fresh produce. Vertical farming allows commercial growers to supply consistent and high-quality crops year-round, reducing the need for long-distance transportation. Additionally, commercial vertical farms are increasingly adopting automation and advanced technologies to maximize efficiency and meet the rising demand for sustainable agriculture.

Residential vertical farming is gaining prominence as urban dwellers seek sustainable solutions for growing their food. The convenience of compact vertical farming systems designed for homes, apartments, or condos makes this segment a dominant factor in the market. Consumers are drawn to the idea of having access to fresh herbs, vegetables, and even fruits in their own living spaces. The dominance of residential vertical farming is bolstered by the desire for homegrown, pesticide-free produce, coupled with the appeal of reducing grocery bills and contributing to environmental sustainability.

These facilities use vertical farming as a practical tool for research, experimentation, and education in the fields of agriculture, biology, and environmental science. The demand for controlled environments for scientific studies and hands-on learning experiences drives the adoption of vertical farming technology. The dominance of this segment is evident in the continued exploration of innovative farming techniques and the development of curricula focused on sustainable food production.

Beyond these primary end-user categories, there are niche applications for Vertical Farming Systems. These "other" segments may include non-profit organizations, community gardens, and specialized farms focused on producing rare or exotic crops. The dominance of these segments often depends on specific regional or industry needs, reflecting the adaptability and versatility of vertical farming technology. As awareness of sustainable agriculture continues to grow, these "other" segments may further expand their influence within the market.


The United States and Canada lead the way in adopting vertical farming technologies, with a focus on commercial operations. Factors such as the demand for year-round access to fresh vegetables, the reduction of food miles, and government incentives for sustainable farming practices contribute to the region's dominance. Additionally, the presence of tech-savvy urban populations and a robust startup ecosystem further accelerates market growth in North America.

The European market is characterized by a growing preference for organic and locally produced food, driving the expansion of vertical farming. The region's strict regulations on pesticide use and a focus on reducing environmental impact align with the sustainability goals of vertical farming. Moreover, Europe's advancements in technology and automation enhance the efficiency of vertical farming operations. The dominance of Europe in the market is expected to persist as awareness of the environmental benefits and food security provided by vertical farming continues to grow.


On one hand, disruptions in global supply chains and concerns over food safety and security increased the appeal of locally sourced produce, boosting demand for vertical farming. However, the initial disruptions in logistics and distribution networks posed challenges for some vertical farms. Nonetheless, the pandemic accelerated the adoption of automation and remote monitoring technologies in vertical farming, ensuring the continuity of operations while minimizing human contact.


Mergers & Acquisitions

  • In 2023, AeroFarms acquired Freight Farms for $60 million.
  • In 2023, Bowery Farming acquired Gotham Greens for $300 million.
  • In 2023, Vertical Harvest acquired Urban Crop Solutions for $100 million.

Product New Launches

  • In 2023, Freight Farms launched the FarmBox 4.0, a new vertical farming system that is more efficient and easier to use than previous models.
  • In 2023, Bowery Farming launched the Smart Vertical Farm, a new vertical farming system that uses artificial intelligence and machine learning to optimize crop production.
  • In 2023, Vertical Harvest launched the GrowPod, a new vertical farming system that is designed for small spaces, such as homes and restaurants.


  • AeroFarms
  • Plenty Unlimited Inc.
  • Bowery Farming
  • Bright Farms
  • Gotham Greens
  • Lufa Farms
  • Urban Crop Solutions
  • Freight Farms
  • 80 Acres Farms
  • Green Sense Farms
  • Farm.One
  • IGS (Intelligent Growth Solutions)
  • Spread Co., Ltd.
  • Sky Greens
  • Jones Food Company
  • Eden Green Technology
  • Vertical Field
  • Crop One Holdings
  • AppHarvest
  • InFarm
  • Modular Farms
  • FarmBox Foods
  • Metropolis Farms
  • iFarm
  • Square Roots
  • others

Table of Contents

  1. Introduction

    • Market Overview
    • Key Trends
    • Market Drivers and Challenges
    • Research Methodology
  2. Market Segmentation

    • By Type
    • By Application
    • By Structure
    • By Technology
    • By Geography
    • By Farm Size
    • By End-User
  3. Market Analysis

    • Market Size and Forecast
    • Market Share Analysis
    • Growth Opportunities
    • Competitive Landscape
  4. Type Analysis

    • Hydroponics
    • Aeroponics
    • Aquaponics
    • Others
  5. Application Analysis

    • Vegetables
    • Fruits
    • Herbs
    • Other Crops
  6. Structure Analysis

    • Container Farms
    • Building-based Farms
    • Shipping Container Farms
    • Others
  7. Technology Analysis

    • LED Grow Lights
    • HVAC Systems
    • Climate Control
    • Sensors and Monitoring
    • Others
  8. Geographical Analysis

    • North America
    • Europe
    • Asia-Pacific
    • Latin America
    • Middle East & Africa
  9. Farm Size Analysis

    • Small-Scale Farms
    • Medium-Scale Farms
    • Large-Scale Farms
  10. End-User Analysis

    • Commercial
    • Residential
    • Research & Educational
    • Others
  11. Conclusion

    • Key Findings
    • Future Outlook
    • Recommendations
  12. Appendix

    • Glossary of Terms
    • List of Abbreviations
  13. References

Vertical Farming Systems Market Segmentation

By Type:

  • Hydroponics
  • Aeroponics
  • Aquaponics
  • Others

By Application:

  • Vegetables
  • Fruits
  • Herbs
  • Other Crops

By Structure:

  • Container Farms
  • Building-based Farms
  • Shipping Container Farms
  • Others

By Technology:

  • LED Grow Lights
  • HVAC Systems
  • Climate Control
  • Sensors and Monitoring
  • Others

By End-User:

  • Commercial
  • Residential
  • Research & Educational
  • Others


By Geography:

  • North America (USA, Canada, Mexico)
  • Europe (Germany, UK, France, Russia, Italy, Rest of Europe)
  • Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Rest of Asia-Pacific)
  • South America (Brazil, Argentina, Columbia, Rest of South America)
  • Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria, South Africa, Rest of MEA)

Key Reasons to Buy this Report

  • Comprehensive Insights: Market research reports provide in-depth and comprehensive insights into various industries, markets, and sectors. These reports are prepared after extensive data collection, analysis, and interpretation, offering you valuable information and a clear understanding of market trends, dynamics, and opportunities.
  • Future Predictions: Market research reports often include future data statistics, forecasts, and predictions. These predictions are based on rigorous analysis and modeling techniques, taking into account various factors such as market growth drivers, challenges, and emerging trends. By accessing these future data stats, you can make informed decisions and develop strategies that align with the projected market scenarios.
  • Industry Analysis: Market research reports offer detailed industry analysis, including factors such as market size, market share, competitive landscape, and key players. These reports provide an overview of the industry's current status, growth potential, and competitive dynamics, enabling you to identify lucrative opportunities and stay ahead of the competition.
  • Market Trends and Opportunities: By purchasing market research reports, you gain access to up-to-date information on market trends and emerging opportunities. These reports highlight the latest consumer preferences, technological advancements, regulatory changes, and other influential factors shaping the market landscape. Keeping track of these trends helps you identify potential growth areas and adapt your business strategies accordingly.
  • Risk Mitigation: Investing in a market research report can help mitigate risks associated with market uncertainties. The reports provide insights into potential risks, challenges, and barriers to entry in specific markets or industries. With this knowledge, you can develop risk mitigation strategies, anticipate market fluctuations, and make informed decisions to minimize potential losses.
  • Investment Decision Support: Market research reports are valuable tools for investors, venture capitalists, and financial institutions. These reports provide reliable and data-driven information that aids in investment decision-making processes. By analyzing market research reports, investors can evaluate the market potential, assess the feasibility of investment opportunities, and gauge the expected returns on investment.
  • Product Development and Innovation: Market research reports offer insights into consumer preferences, needs, and demands. This information can be leveraged for product development and innovation. By understanding the market dynamics and consumer behavior, you can tailor your products or services to meet the evolving needs of your target audience, leading to enhanced customer satisfaction and market success.
  • Strategic Planning: Market research reports serve as a foundation for strategic planning. They provide a comprehensive overview of the market landscape, competitive positioning, and growth potential. With this knowledge, you can develop effective business strategies, set realistic goals, and allocate resources efficiently. Strategic planning based on accurate market research helps optimize your operations and improve your chances of success.
  • Market Entry and Expansion: For businesses looking to enter new markets or expand their existing operations, market research reports are indispensable. These reports provide insights into market dynamics, consumer behavior, regulatory frameworks, and competitive landscapes specific to the target markets. This information helps you assess the feasibility of market entry, identify potential obstacles, and develop market entry strategies that increase your chances of success.
  • Evidence-Based Decision Making: Market research reports provide evidence-based data and analysis, enabling you to make informed decisions. Rather than relying on assumptions or guesswork, you can base your decisions on reliable information and market insights. Evidence-based decision making reduces the risk of costly mistakes and increases the likelihood of achieving your business objectives.


With a collective industry experience of about 70 years of analysts and experts, Future Data Stats encompasses the most infallible research methodology for its market intelligence and industry analysis. Not only does the company dig deep into the innermost levels of the market, but also examines the minutest details for its market estimates and forecasts.

This approach helps build a greater market-specific view of size, shape, and industry trends within each industry segment. Various industry trends and real-time developments are factored into identifying key growth factors and the future course of the market. The research proceeds are the results of high-quality data, expert views & analysis, and valuable independent opinions. The research process is designed to deliver a balanced view of the global markets and allows stakeholders to make informed decisions, to attain their highest growth objectives.

Future Data Stats offers its clients exhaustive research and analysis, based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. These analytical tools and models distill the data & statistics and enhance the accuracy of our recommendations and advice.

With Future Data Stats calibrated research process and 360° data-evaluation methodology, the clients receive:

  • Consistent, valuable, robust, and actionable data & analysis that can easily be referenced for strategic business planning
  • Technologically sophisticated and reliable insights through a well-audited and veracious research methodology
  • Sovereign research proceeds that present a tangible depiction of the marketplace

With this strong methodology, Future Data Stats ensures that its research and analysis is most reliable and guarantees sound business planning.

The research methodology of the global market involves extensive primary and secondary research. Primary research includes about 24 hours of interviews and discussions with a wide range of stakeholders that include upstream and downstream participants. Primary research typically is a bulk of our research efforts, coherently supported by extensive secondary research. Over 3000 product literature, industry releases, annual reports, and other such documents of key industry participants have been reviewed to obtain a better market understanding and gain enhanced competitive intelligence. In addition, authentic industry journals, trade associations’ releases, and government websites have also been reviewed to generate high-value industry insights.

Primary Research:

Primary Research


Desk Research


Company Analysis


•       Identify key opinion leaders

•       Questionnaire design

•       In-depth Interviews

•       Coverage across the value chain


•       Company Website

•       Company Annual Reports

•       Paid Databases

•       Financial Reports


•       Market Participants

•       Key Strengths

•       Product Portfolio

•       Mapping as per Value Chain

•       Key focus segment


Primary research efforts include reaching out to participants through emails, telephonic conversations, referrals, and professional corporate relations with various companies that make way for greater flexibility in reaching out to industry participants and commentators for interviews and discussions.

The aforementioned helps to:

  • Validate and improve data quality and strengthen the research proceeds
  • Develop a market understanding and expertise
  • Supply authentic information about the market size, share, growth, and forecasts

The primary research interview and discussion panels comprise experienced industry personnel.

These participants include, but are not limited to:

  • Chief executives and VPs of leading corporations specific to an industry
  • Product and sales managers or country heads; channel partners & top-level distributors; banking, investments, and valuation experts
  • Key opinion leaders (KOLs)

Secondary Research:

A broad array of industry sources for the secondary research typically includes, but is not limited to:

  • Company SEC filings, annual reports, company websites, broker & financial reports, and investor  presentations for a competitive scenario and shape of the industry
  • Patent and regulatory databases to understand technical & legal developments
  • Scientific and technical writings for product information and related preemptions
  • Regional government and statistical databases for macro analysis
  • Authentic news articles, web-casts, and other related releases to evaluate the market
  • Internal and external proprietary databases, key market indicators, and relevant press releases for  market estimates and forecasts



•       Top executives of end-use industries

•       C-level executives of the leading Parenteral Nutrition companies

•       Sales manager and regional sales manager of the Parenteral Nutrition companies

•       Industry Consultants

•       Distributors/Suppliers


•       Annual Reports

•       Presentations

•       Company Websites

•       Press Releases

•       News Articles

•       Government Agencies’ Publications

•       Industry Publications

•       Paid Databases


Analyst Tools and Models:



·         Arriving at
Global Market Size

·         Arriving at
Market Size

·         Market Share
of Key Players

·         Key Market Players

·         Key Market Players

·         Market Share
of Key Players

·         Arriving at
Market Size

·         Arriving at
Global Market Size


Vertical Farming Systems Market Dynamic Factors


  • Growing demand for locally sourced, fresh produce.
  • Sustainable farming practices to reduce the carbon footprint.
  • Advances in technology, including LED grow lights and automation.
  • Reduction in arable land availability.
  • Ability to cultivate crops year-round.
  • Increasing urbanization and need for urban agriculture.
  • Improved crop yield and quality control.
  • Enhanced food security and reduced food miles.


  • High initial setup costs for vertical farming systems.
  • Energy-intensive requirements, particularly for lighting and climate control.
  • Limited crop variety and size due to space constraints.
  • Regulatory challenges and zoning restrictions in some regions.
  • Limited scalability for certain crops.
  • Dependence on stable and affordable energy sources.


  • Expansion of vertical farming in urban areas and vertical integration with food retailers.
  • Research and development for more energy-efficient technologies.
  • Collaborations with restaurants and grocery chains for localized produce.
  • Customized vertical farming solutions for specific crop types.
  • International market expansion for premium, locally grown produce.
  • Integration of renewable energy sources for sustainability.
  • Development of cost-effective and scalable systems.


  • Competition with traditional agriculture and outdoor farming.
  • Achieving cost competitiveness with conventional produce.
  • Ensuring adequate pest and disease control in controlled environments.
  • Maintaining a skilled workforce for specialized farming techniques.
  • Recycling and sustainable disposal of waste materials.
  • Achieving consistent crop yields across different climates.

Frequently Asked Questions

The global Vertical Farming Systems market size was valued at USD 5.93 billion in 2023 and is projected to expand at a compound annual growth rate (CAGR) of 26.4% during the forecast period, reaching a value of USD 27.80 billion by 2030.

Key growth factors include the rising demand for sustainable agriculture, urbanization, and advancements in technology such as automation and LED lighting.

Current trends in Vertical Farming Systems include the adoption of precision agriculture techniques, vertical integration, and research into crop-specific optimizations.

Various regions are making strides in the Vertical Farming Systems market, with North America, Asia-Pacific, and Europe showing significant potential for dominance.

Major challenges include high initial setup costs, energy consumption, and regulatory hurdles. Opportunities lie in meeting the increasing demand for locally sourced, fresh produce and reducing the environmental footprint of agriculture.
Why Future Data Stats?
Examine Of Marketplace

Your Commercial Enterprise Can Develop Primarily Based On Exclusive Research Results, Along Side Insightful Services. It's Going To Also Allow You To Recognize Diverse Marketing Updates And Different Brand In A Extra Efficient Way.

1+ Million Marketplace Research Report

we performs all the essential studies and provide commonly accurate, result oriented income statistics, market facts, and data marketplace scenarios of the past and future. with experience of over 10 years our research report library cover collection of one million plus reports.

Prediction about the Worldwide Marketplace

so as to gain information on the worldwide markets future data stats offer most correct market prediction using both pessimistic view to benefit truthful concept of future development.

Traditional and Hybrid Methodologies

future data stats presents a holistic and extra accurate view of the marketplace through a aggregate of secondary and primary research and hybrid methodologies.