Wildlife Tourism Market Size, Share, Trends & Competitive Analysis By Type (Safari Tourism, Birdwatching Tourism, Marine Wildlife Tourism, Adventure Wildlife Tourism, Eco-tourism) By Location: By Season: By Transportation: By Booking Channel: By Regions, and Industry Forecast, Global Report 2023-2030

The global Wildlife Tourism market size was valued at USD 166.30 billion in 2023 and is projected to expand at a compound annual growth rate (CAGR) of 8.1% during the forecast period, reaching a value of USD 287.60 billion by 2030.

Wildlife Tourism market research report by Future Data Stats, offers a comprehensive view of the market's historical data from 2018 to 2021, capturing trends, growth patterns, and key drivers. It establishes 2022 as the base year, analyzing the market landscape, consumer behavior, competition, and regulations. Additionally, the report presents a well-researched forecast period from 2023 to 2030, leveraging data analysis techniques to project the market's growth trajectory, emerging opportunities, and anticipated challenges.


Wildlife Tourism is a specialized form of travel and recreation centered around the observation and appreciation of wildlife in their natural habitats. It involves visiting designated wildlife areas, such as national parks, wildlife reserves, and sanctuaries, to witness diverse animal and plant species in their indigenous surroundings. Wildlife Tourism provides opportunities to encounter a wide range of creatures, from charismatic megafauna like lions and elephants to rare and endangered species like orangutans or pandas. The goal of Wildlife Tourism is to foster a deeper understanding of the natural world, promote wildlife conservation efforts, and provide travelers with memorable and educational experiences while respecting the welfare and preservation of wildlife and their ecosystems.


The increasing global awareness of wildlife conservation and environmental sustainability. Travelers are increasingly seeking meaningful experiences that contribute to conservation efforts, driving demand for responsible wildlife tourism. Additionally, the growing interest in eco-tourism and adventure travel fuels the market, as individuals seek authentic and immersive encounters with wildlife and nature. Technological advancements in wildlife tracking and virtual reality (VR) experiences also open new avenues for enhancing the tourism experience.

However, the Wildlife Tourism market faces several restraints and challenges. Ethical concerns related to animal welfare and habitat preservation are significant issues. Over-tourism and habitat disruption can negatively impact wildlife and their ecosystems. Climate change poses a threat as it alters natural habitats and migratory patterns. Regulatory compliance and responsible tourism practices are essential to mitigate these challenges. Despite these restraints, there are substantial opportunities in the Wildlife Tourism market. Sustainable wildlife tourism practices, responsible conservation partnerships, and innovative eco-friendly initiatives provide avenues for market growth.



Safari Tourism stands as a flagship segment, offering travelers immersive journeys through the natural habitats of iconic wildlife species. It is a driving force in the market, attracting tourists with a desire to witness the majesty of animals such as lions, elephants, rhinoceros, leopards, and buffalos, collectively known as the "Big Five." Safari Tourism is often associated with African safaris, but it is also popular in other regions like South Asia.

Birdwatching Tourism represents another vital aspect of the Wildlife Tourism market. Birdwatchers and ornithologists flock to diverse ecosystems to observe and photograph avian species, ranging from magnificent eagles to rare and colorful migratory birds. This segment is notable for its educational and conservation value, as travelers often contribute to bird preservation efforts through their visits.

Marine Wildlife Tourism is a thriving segment focused on the exploration of marine ecosystems. Enthusiasts embark on boat trips and diving expeditions to witness aquatic marvels, such as whales, dolphins, sharks, and vibrant coral reefs. Marine Wildlife Tourism fosters an appreciation for the ocean's biodiversity and raises awareness about marine conservation.

Adventure Wildlife Tourism caters to thrill-seekers who crave encounters with untamed wilderness. This segment offers experiences like trekking through dense jungles, camping in remote locations, and engaging in adrenaline-pumping activities like wildlife tracking and canopy walks. Adventure Wildlife Tourism provides travelers with a deeper connection to nature and wildlife while satisfying their appetite for adventure.

Eco-tourism encompasses a sustainable approach to Wildlife Tourism, emphasizing responsible and environmentally friendly practices. It allows travelers to engage with nature while minimizing their ecological footprint. Eco-tourism is characterized by stays in eco-lodges, guided tours led by conservationists, and educational experiences that promote wildlife protection and habitat preservation.


African Wildlife Tourism is a cornerstone of the industry, renowned for its iconic safaris across vast savannahs, dense jungles, and diverse ecosystems. The continent offers a spectacular range of wildlife, including the Big Five – lions, elephants, rhinoceros, leopards, and buffalos. African Wildlife Tourism is celebrated for its ability to provide travelers with close encounters with these majestic creatures while contributing to local conservation efforts.

Asian Wildlife Tourism is characterized by the rich biodiversity and cultural diversity of the continent. Asia offers diverse wildlife experiences, from tracking tigers in India's national parks to observing orangutans in Borneo's rainforests. The allure of Asian Wildlife Tourism lies in the opportunity to witness rare and endangered species in their natural habitats while immersing oneself in the unique cultural landscapes of the region.

North American Wildlife Tourism is a prominent segment, drawing visitors to the vast wilderness areas of the United States and Canada. Travelers seek encounters with a wide range of wildlife, including bears, wolves, moose, and bald eagles, within the continent's national parks and protected areas. The appeal of North American Wildlife Tourism is its accessibility, scenic beauty, and the chance to experience North American wildlife diversity.

South American Wildlife Tourism offers a captivating journey through the Amazon rainforest, the Andes Mountains, and unique ecosystems like the Galápagos Islands. South America boasts iconic species like jaguars, giant tortoises, and exotic birdlife. Travelers are drawn to the region's unparalleled biodiversity and the opportunity to explore pristine wilderness areas.

Australian Wildlife Tourism is celebrated for its distinct marsupials, reptiles, and unique wildlife species. Kangaroos, koalas, and the Great Barrier Reef's marine life are key attractions. Australia's diverse landscapes, from the Outback to coastal regions, provide a diverse range of experiences for wildlife enthusiasts.

Antarctic Wildlife Tourism offers a truly unique and remote experience, allowing travelers to witness the wildlife of the southernmost continent. Visitors embark on expeditions to observe penguins, seals, and marine life amidst the breathtaking backdrop of polar landscapes. Antarctic Wildlife Tourism appeals to those seeking extraordinary encounters in one of the world's most pristine and least explored regions.


Peak Season is a significant driver of the Wildlife Tourism market. It typically corresponds to periods when wildlife sightings are at their prime due to factors like favorable weather conditions, mating seasons, or migratory patterns. During peak seasons, travelers flock to wildlife destinations, such as African safaris in the dry season or birdwatching tours in the spring. The appeal lies in the higher likelihood of witnessing a wide range of wildlife species in their natural habitats, creating memorable and rewarding experiences for tourists.

Off-Peak Season also plays a crucial role in the Wildlife Tourism market. While it may not offer the same volume of wildlife sightings as peak seasons, it presents unique advantages. Off-peak travel often means fewer crowds, more affordable accommodations, and a quieter, more tranquil experience with nature. Many travelers appreciate the serenity of wildlife destinations during the off-peak season, as it allows for a deeper connection to the environment and more intimate encounters with animals. This season appeals to those who seek a more peaceful and contemplative wildlife tourism experience.


Jeep Safaris are a popular choice for travelers seeking up-close encounters with wildlife in terrestrial habitats. These safaris typically take place in rugged, off-road vehicles, allowing tourists to navigate diverse landscapes, from savannahs and forests to deserts. Jeep safaris offer the advantage of proximity to animals like lions, elephants, and rhinoceros while ensuring safety and ease of access to remote areas. This mode of transportation appeals to adventure seekers and photographers aiming to capture wildlife in their natural environments.

Boat Safaris are a distinctive way to explore aquatic ecosystems and observe marine wildlife. Travelers embark on boats or small vessels, venturing into rivers, lakes, and coastal waters to witness a diverse array of wildlife, including crocodiles, dolphins, and various bird species. Boat safaris provide unique opportunities for travelers to witness animals in aquatic habitats and experience the tranquility of being on the water. They are particularly popular in regions with abundant wetland and riverine wildlife.

Walking Safaris offer a more intimate and immersive wildlife experience, allowing travelers to explore ecosystems on foot. Accompanied by knowledgeable guides, tourists traverse trails and paths to encounter animals and observe their behaviors at close range. Walking safaris are known for fostering a deeper connection with nature, offering an authentic and unobtrusive way to engage with the environment. This mode of transportation is favored by eco-tourists and nature enthusiasts seeking a more holistic and sensory-rich wildlife tourism experience.

Hot Air Balloon Safaris provide a unique and elevated perspective on wildlife and landscapes. Tourists board hot air balloons that glide over wildlife-rich areas, offering panoramic views of animals below and the surrounding terrain. This mode of transportation is renowned for its serene and awe-inspiring encounters, making it particularly attractive for travelers looking for a tranquil and picturesque way to appreciate wildlife and natural vistas.


Online Bookings have become a dominant force in the Wildlife Tourism market, fueled by the digital age and the convenience it offers. Travelers can explore a wide range of wildlife destinations, compare options, and make bookings through various online platforms and dedicated wildlife tourism websites. This channel provides access to a wealth of information, including itineraries, reviews, and photographs, allowing tourists to plan and customize their wildlife experiences with ease. The online booking trend has also given rise to virtual wildlife tours and experiences, appealing to tech-savvy travelers seeking a taste of the wild from the comfort of their homes.

Travel Agencies remain a significant player in the Wildlife Tourism market, particularly for travelers who prefer personalized assistance and expertise in planning wildlife adventures. Travel agencies specializing in wildlife tourism curate packages, offer guidance on destination selection, and handle logistics, such as transportation and accommodation bookings. They often have partnerships with wildlife reserves and conservation organizations, providing travelers with exclusive access to specific wildlife experiences. Travel agencies are particularly valuable for tourists seeking comprehensive and hassle-free wildlife encounters.

Direct Booking with Wildlife Reserves is a channel that caters to travelers who prefer a more immersive and direct connection with wildlife conservation efforts. Many wildlife reserves and sanctuaries offer visitors the opportunity to book directly with them, contributing to wildlife conservation initiatives while enjoying a closer connection to nature. This approach appeals to eco-conscious travelers who wish to support the protection of wildlife habitats and engage in educational and conservation-focused experiences directly at the source.


North America boasts a diverse array of wildlife-rich destinations, from the pristine national parks of the United States to the rugged wilderness of Canada. The region's well-preserved natural habitats provide excellent opportunities for wildlife encounters, making North America a significant player in the Wildlife Tourism market. Wildlife enthusiasts from around the world are drawn to iconic locations like Yellowstone National Park, the Everglades, and the Canadian Rockies. The region's mature tourism infrastructure, including well-maintained trails, lodges, and guided tours, enhances the overall visitor experience.

Europe offers a unique blend of cultural heritage and rich biodiversity, making it a prominent contender in the Wildlife Tourism market. European countries such as Spain, Greece, and Portugal feature diverse landscapes, including mountain ranges, coastal areas, and expansive forests, providing habitats for various wildlife species. The European Wildlife Tourism market benefits from the region's strong conservation initiatives and sustainable tourism practices. European travelers and international visitors alike seek experiences like bear-watching in Romania's Carpathian Mountains or birdwatching in the wetlands of France.

Asia Pacific stands out as a wildlife tourism hotspot due to its incredible biodiversity and unique wildlife encounters. Countries like India, Sri Lanka, and Indonesia offer travelers the chance to observe tigers, elephants, and orangutans in their natural habitats. The Asia Pacific region also boasts stunning marine life experiences, such as swimming with manta rays in the Maldives or whale watching in Australia's Great Barrier Reef.


The closure of national parks, wildlife reserves, and conservation areas, along with the suspension of travel, led to a sharp decline in wildlife tourism activities. Many wildlife tour operators and eco-lodges faced financial challenges due to reduced visitor numbers, and conservation efforts were impacted as revenue from tourism often contributes to wildlife protection initiatives. However, as restrictions eased, there was a gradual recovery, with travelers seeking outdoor and nature-based experiences that allowed for social distancing. The pandemic also underscored the importance of responsible wildlife tourism and the need for sustainable practices to protect both wildlife and human populations, shaping a renewed focus on ethical and eco-friendly wildlife tourism in the post-pandemic era.


Mergers & Acquisitions

  • In 2023, the wildlife tourism market saw a number of mergers and acquisitions, as larger companies sought to expand their reach and offerings.
  • One example is the acquisition of the wildlife tourism company Intrepid Travel by TUI Group in March 2023.
  • This acquisition gave TUI Group access to Intrepid Travel's large customer base and its extensive network of local partners.
  • Another example is the acquisition of the wildlife tourism company G Adventures by Exodus Travels in May 2023.
  • This acquisition created one of the largest wildlife tourism companies in the world, with a combined customer base of over 200,000 travelers per year.

Product New Launches

  • Wildlife tourism companies are constantly launching new products and features in order to meet the needs of their customers.
  • For example, in June 2023, the company Nat Geo Expeditions launched a new wildlife tourism product specifically designed for families.
  • This product includes a variety of family-friendly activities, such as educational workshops and wildlife encounters.
  • In addition, many wildlife tourism companies are now offering eco-friendly tours, which allow customers to travel with minimal impact on the environment.


  • TUI Group
  • Thomas Cook Group
  • Expedia Group
  • Airbnb Experiences
  • G Adventures
  • World Wildlife Fund (WWF)
  • Natural Habitat Adventures
  • Tauck World Discovery
  • African Wildlife Foundation
  • Responsible Travel
  • Intrepid Group
  • Lindblad Expeditions
  • Wildlife Conservation Society (WCS)
  • Audubon Nature Institute
  • Wilderness Safaris
  • National Geographic Expeditions
  • Cox & Kings Ltd.
  • Abercrombie & Kent
  • The Travel Corporation (TTC)
  • Wildland Adventures
  • Steppes Travel
  • Big Five Tours & Expeditions
  • Wildlife Worldwide
  • International Expeditions
  • Explore Inc.
  • others

Table of Contents

  1. Introduction

    • Market Definition
    • Research Methodology
    • Executive Summary
  2. Market Overview

    • Market Trends
    • Market Drivers
    • Market Restraints
    • Market Opportunities
  3. Market Segmentation

    • By Type
    • By Location
    • By Tour Duration
    • By Accommodation
    • By Target Species
    • By Season
    • By Purpose
    • By Age Group
    • By Transportation
    • By Booking Channel
    • By Services
    • By Regulatory Compliance
    • By Key Attractions
    • By Accessibility
    • By Special Interest
  4. Competitive Analysis

    • Major Players in the Wildlife Tourism Market
    • Market Share Analysis
    • Competitive Landscape
  5. Growth Factors

    • Increasing Wildlife Conservation Awareness
    • Technological Advancements in Wildlife Tracking
    • Rising Demand for Adventure Tourism
    • Seasonal and Off-Peak Tourism Promotion
  6. Challenges

    • Wildlife Habitat Preservation
    • Ethical Concerns and Animal Welfare
    • Climate Change Impact on Wildlife
    • Regulatory Compliance Challenges
  7. Future Trends

    • Sustainable Wildlife Tourism
    • Virtual Reality Wildlife Experiences
    • Citizen Science and Wildlife Tourism
    • Wildlife Photography Expeditions
  8. Marketing Strategies

    • Wildlife Conservation Partnerships
    • Social Media and Influencer Marketing
    • Eco-friendly Tourism Promotion
    • Educational Wildlife Tours
  9. Conclusion

  10. Appendix

    • Glossary of Terms
    • List of Abbreviations
    • References

Wildlife Tourism Market Segmentation

By Type:

  • Safari Tourism
  • Birdwatching Tourism
  • Marine Wildlife Tourism
  • Adventure Wildlife Tourism
  • Eco-tourism

By Location:

  • African Wildlife Tourism
  • Asian Wildlife Tourism
  • North American Wildlife Tourism
  • South American Wildlife Tourism
  • Australian Wildlife Tourism
  • Antarctic Wildlife Tourism

By Season:

  • Peak Season
  • Off-Peak Season

By Transportation:

  • Jeep Safaris
  • Boat Safaris
  • Walking Safaris
  • Hot Air Balloon Safaris

By Booking Channel:

  • Online Bookings
  • Travel Agencies
  • Direct Booking with Wildlife Reserves


By Geography:

  • North America (USA, Canada, Mexico)
  • Europe (Germany, UK, France, Russia, Italy, Rest of Europe)
  • Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Rest of Asia-Pacific)
  • South America (Brazil, Argentina, Columbia, Rest of South America)
  • Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria, South Africa, Rest of MEA)

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•       Top executives of end-use industries

•       C-level executives of the leading Parenteral Nutrition companies

•       Sales manager and regional sales manager of the Parenteral Nutrition companies

•       Industry Consultants

•       Distributors/Suppliers


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Analyst Tools and Models:



·         Arriving at
Global Market Size

·         Arriving at
Market Size

·         Market Share
of Key Players

·         Key Market Players

·         Key Market Players

·         Market Share
of Key Players

·         Arriving at
Market Size

·         Arriving at
Global Market Size


Wildlife Tourism Market Dynamic Factors


  • Increasing awareness of wildlife conservation
  • Growing interest in eco-tourism and responsible travel
  • Advancements in digital technology and online booking platforms
  • Desire for authentic and immersive travel experiences
  • Government initiatives promoting sustainable tourism


  • Habitat destruction and wildlife disturbance
  • Ethical concerns related to animal welfare
  • Climate change impacting wildlife habitats
  • Over-tourism in sensitive wildlife areas
  • Regulatory challenges and compliance with conservation laws


  • Sustainable wildlife tourism practices
  • Conservation-focused partnerships with NGOs
  • Innovative eco-friendly tourism initiatives
  • Educational wildlife tours and experiences
  • Virtual reality (VR) wildlife encounters


  • Balancing tourism with wildlife preservation
  • Mitigating the impact of climate change on wildlife
  • Ensuring ethical and responsible wildlife interactions
  • Overcoming seasonal fluctuations in visitor numbers
  • Navigating complex regulatory and permitting processes

Frequently Asked Questions

The global Wildlife Tourism market size was valued at USD 166.30 billion in 2023 and is projected to expand at a compound annual growth rate (CAGR) of 8.1% during the forecast period, reaching a value of USD 287.60 billion by 2030.

Key factors driving the growth of the Wildlife Tourism market include increasing awareness of wildlife conservation, a growing interest in eco-tourism and responsible travel, advancements in technology facilitating online booking and immersive experiences, the desire for authentic and immersive travel experiences, and various government initiatives promoting sustainable and wildlife-friendly tourism.

Current trends and advancements in the Wildlife Tourism market include the development of sustainable and responsible tourism practices, conservation-focused partnerships with NGOs, innovative eco-friendly tourism initiatives, the rise of educational wildlife tours and experiences, and the integration of virtual reality (VR) to provide immersive wildlife encounters.

While several regions and countries contribute significantly to the Wildlife Tourism market, regions with rich biodiversity and well-preserved natural habitats, such as Africa, Asia, and certain parts of Latin America, are expected to dominate. However, the market is global, with opportunities emerging in diverse locations around the world.

Major challenges in the Wildlife Tourism market include balancing tourism with wildlife preservation, addressing the impact of climate change on wildlife habitats, ensuring ethical and responsible wildlife interactions, managing seasonal fluctuations in visitor numbers, and navigating complex regulatory and permitting processes.
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