The global Gardening market size was valued at USD 144.23 billion in 2023 and is projected to expand at a compound annual growth rate (CAGR) of 6.0% during the forecast period, reaching a value of USD 197.50 billion by 2030.
Gardening market research report by Future Data Stats, offers a comprehensive view of the market's historical data from 2018 to 2021, capturing trends, growth patterns, and key drivers. It establishes 2022 as the base year, analyzing the market landscape, consumer behavior, competition, and regulations. Additionally, the report presents a well-researched forecast period from 2023 to 2030, leveraging data analysis techniques to project the market's growth trajectory, emerging opportunities, and anticipated challenges.
Gardening is the practice of cultivating and nurturing plants, typically in outdoor or indoor spaces, to create aesthetically pleasing landscapes, grow food, or simply enjoy the therapeutic benefits of working with nature. It encompasses a wide range of activities, from tending to ornamental flowers and shrubs to cultivating vegetables and herbs for personal consumption. Gardening involves various tasks such as planting, watering, pruning, weeding, and soil management, all aimed at fostering healthy plant growth and maintaining the desired appearance of the garden or landscape.
Gardening can take many forms, including traditional backyard gardens, community gardens, urban gardens on rooftops or balconies, and even indoor gardens. It provides an opportunity for individuals to connect with the natural world, promote biodiversity, and create serene and inviting outdoor spaces. Beyond its aesthetic and recreational aspects, gardening also plays a crucial role in sustainable food production, enabling people to grow their own fresh produce and reduce their environmental footprint.
One of the primary drivers of the Gardening market is the increasing awareness of the importance of green spaces and outdoor activities for overall well-being. With more individuals seeking solace in gardening and landscaping, there's a growing demand for gardening products, tools, and plants. Additionally, the trend towards sustainable and eco-friendly gardening practices, such as organic gardening and water-saving techniques, is driving the adoption of related products and services. The rise of urban gardening in densely populated areas is also a significant driver, as people look to make the most of limited outdoor space. Furthermore, the growing interest in homegrown produce, herbs, and vegetables has boosted the demand for gardening supplies, particularly among urban and suburban dwellers.
Despite its numerous benefits, the Gardening market faces certain restraints. One challenge is the seasonality of gardening, which results in fluctuating demand for gardening products and services throughout the year. Weather-related factors can also impact gardening activities and create uncertainty in the market. Additionally, the gardening industry must contend with the competition from well-established and DIY-focused home improvement stores. Concerns about limited land availability in urban areas and the aging demographic of dedicated gardeners present challenges as well. Regulatory issues related to pesticide and fertilizer use, as well as invasive species control, can further add to the market's complexities.
The Gardening market has various opportunities for growth. As urbanization continues, there is potential for expanding the market for indoor and balcony gardening solutions, including small-space gardening tools and hydroponics. The emphasis on sustainable and eco-friendly gardening practices presents opportunities for organic gardening products, native plant cultivation, and water-efficient irrigation systems. Additionally, the rise of online gardening communities and educational platforms offers opportunities for the dissemination of gardening knowledge and the sale of gardening-related information products.
GARDENING MARKET SEGMENTAL ANALYSIS
Flowers and ornamental plants dominate the gardening market due to their widespread popularity in creating visually appealing landscapes. This category is driven by the aesthetic desire to enhance outdoor spaces with vibrant blooms, foliage, and decorative plants. Consumers often invest in gardening supplies, fertilizers, and pest control products to maintain and beautify their gardens. The cultivation of vegetables and fruits is another dominant factor in the gardening market, driven by the growing interest in homegrown produce and sustainable food sources. This type of gardening is motivated by a desire for fresh and organic produce, leading to the purchase of seeds, soil amendments, and irrigation systems. The trend towards healthy eating and self-sufficiency contributes to the prominence of this gardening category.
Lawns and turf maintenance represent a significant segment of the gardening market, particularly in suburban and residential areas. Homeowners invest in lawn care products such as grass seed, fertilizers, and lawn mowers to achieve lush, manicured lawns. The desire for outdoor recreational spaces and curb appeal drives the dominance of this category. Gardening enthusiasts often prioritize the cultivation of trees and shrubs for landscaping and environmental benefits. This category's dominance is propelled by the need for tree care products, mulch, and soil amendments to ensure healthy growth. Trees and shrubs contribute to shade, privacy, and improved air quality in outdoor spaces.
Indoor plants have gained prominence as people seek to bring the beauty of nature into their homes and workplaces. The demand for indoor gardening supplies, including pots, planters, and specialized lighting, is driven by the desire to create green and calming interior environments. The "Others" category encompasses various niche gardening types, including herb gardens, rock gardens, and specialty gardens like succulent gardens or butterfly gardens.
Residential gardening is a dominant factor in the market, driven by homeowners and gardening enthusiasts who cultivate gardens and green spaces in their yards, balconies, or windowsills. This application segment fuels the demand for a wide range of gardening products, including plants, seeds, tools, and outdoor decor, as individuals seek to enhance the beauty and functionality of their homes. Commercial gardening, particularly in the form of landscaping, plays a pivotal role in the market. It caters to businesses, hotels, public spaces, and property developers who require professional landscape design and maintenance services. The demand for landscaping services, horticultural expertise, and bulk supply of plants and materials contributes significantly to the gardening market's revenue.
With the growing trend of urbanization and limited outdoor space, urban gardening has gained prominence. This application focuses on gardening in confined urban environments, such as rooftop gardens, vertical gardens, and community plots. Urban gardening drives the demand for compact gardening solutions, specialized containers, and vertical gardening systems, reflecting its dominance in modern urban living. Community gardening initiatives are another dominant factor, driven by shared gardening spaces where individuals come together to cultivate plants, share resources, and foster a sense of community. This application type often relies on communal gardening tools, shared irrigation systems, and collaborative efforts, contributing to the demand for community gardening products and services.
Horticultural production, including commercial plant nurseries and crop cultivation, is a significant application within the gardening market. This sector serves the agricultural and horticultural industries, supplying a wide range of plants, trees, and crops. The demand for high-quality seeds, fertilizers, and specialized equipment is a driving force behind this segment. The "Others" category encompasses niche applications like therapeutic gardening, botanical gardens, and educational gardening programs.
The dominant factor within this category is the demand for garden tools and equipment, including shovels, rakes, pruners, and lawnmowers. These tools are crucial for tasks such as soil preparation, planting, and garden maintenance. Seeds and bulbs hold a dominant position in the gardening market, serving as the foundation for plant growth. Gardeners and horticulturists frequently purchase a diverse range of seeds and bulbs for flowers, vegetables, and ornamental plants.
Pots and planters are essential for container gardening, making them a significant factor in the market. They come in various sizes and materials, catering to the needs of both indoor and outdoor gardeners. The demand for fertilizers and soil amendments is driven by the need to improve soil quality and provide essential nutrients to plants. This product category plays a dominant role in promoting healthy plant growth.
Pest and weed control products are dominant in the gardening market, as gardeners seek effective solutions to protect their plants from pests and unwanted vegetation. Herbicides, insecticides, and organic alternatives are essential for plant health. Watering and irrigation systems are critical for maintaining proper moisture levels in gardens and landscapes. Efficient irrigation solutions, including hoses, sprinklers, and drip systems, dominate this category.
Garden furniture and decor items, such as outdoor seating, fountains, and decorative elements, are dominant factors in the market, as they contribute to the aesthetics and comfort of outdoor spaces. Garden lighting products play a significant role in enhancing the visual appeal of gardens and outdoor areas during the evening hours. Solar-powered lights and LED fixtures are particularly dominant in this segment.
Garden structures, including greenhouses, sheds, and pergolas, cater to specific gardening needs and contribute to the market's dominance by offering protected environments for plant growth and storage. The "Others" category encompasses various specialized gardening products, such as garden clothing, compost bins, and gardening books or guides.
BY DISTRIBUTION CHANNEL:
Garden centers and home improvement stores play a dominant role in the gardening market. These physical retail outlets offer a wide range of gardening products, from plants and seeds to tools and outdoor decor. Their expertise in horticulture and gardening advice make them a preferred choice for consumers looking for hands-on assistance and immediate access to products. E-commerce has emerged as a dominant distribution channel in the gardening market, driven by the convenience of online shopping. Consumers can browse and purchase gardening supplies, plants, and equipment from the comfort of their homes. E-commerce platforms provide a vast selection, price comparisons, and the convenience of doorstep delivery, making them increasingly popular among both novice and experienced gardeners.
Wholesale and bulk suppliers cater to commercial clients, including landscaping companies, horticultural producers, and large-scale gardening projects. These suppliers play a dominant role in fulfilling bulk orders of plants, seeds, and materials required for extensive gardening and landscaping projects. Nurseries are a dominant source for purchasing plants and trees. They specialize in growing and nurturing a variety of plant species, ensuring the availability of healthy and well-established specimens. Nurseries often provide expert guidance on plant selection and care, making them a preferred choice for avid gardeners seeking specific plant varieties.
DIY (Do-It-Yourself) stores are a dominant distribution channel for gardening enthusiasts who prefer a hands-on approach to their outdoor projects. These stores offer a comprehensive range of gardening tools, equipment, and materials, attracting customers who enjoy tackling garden tasks independently. The "Others" category encompasses various niche distribution channels, including farmers' markets, specialty gardening boutiques, and garden clubs.
The North American gardening market is characterized by a strong presence of garden centers, home improvement stores, and e-commerce platforms. It enjoys dominance due to a gardening culture deeply embedded in residential and community spaces. The region experiences a surge in demand for eco-friendly gardening products and organic gardening practices. Moreover, a growing interest in urban gardening, sustainable landscaping, and native plant cultivation contributes to the market's vibrancy. North America's mature market is marked by a higher consumer awareness of gardening trends, making it a hub for innovative gardening products and services.
Europe's gardening market exhibits dominance driven by a deep-rooted tradition of ornamental gardens and sustainable horticulture. The region is characterized by a high adoption rate of eco-friendly gardening practices, reflecting a strong emphasis on environmental conservation. European gardeners prioritize the use of organic fertilizers, native plants, and water-efficient gardening techniques. Furthermore, the gardening market in Europe benefits from extensive landscaping projects, particularly in urban areas. European countries, known for their botanical gardens and horticultural heritage, continue to contribute significantly to the global gardening industry.
Asia Pacific is emerging as a dominant force in the gardening market, reflecting its rapidly growing urban population and increased disposable income. The region's demand is driven by the expansion of residential and commercial landscaping projects, as well as the rise of urban gardening in densely populated areas. Asia Pacific showcases diverse gardening preferences, from traditional ornamental gardens to small-space gardening and rooftop greenery. Additionally, the e-commerce boom in the region has led to increased online sales of gardening products, making it more accessible to a broader consumer base.
Latin America's gardening market displays significant growth potential, driven by a rising interest in gardening as a leisure activity and urban beautification. The region's diverse climate and rich biodiversity contribute to a wide variety of gardening practices, including tropical landscaping and indigenous plant cultivation. Latin America's gardening market is characterized by a growing demand for garden tools, outdoor decor, and landscaping services. The development of community gardens and public green spaces further propels market growth.
The Middle East and Africa's gardening market showcase dominance in certain segments, notably in the landscaping of luxury properties and public spaces. The region's gardening market is driven by the desire for lush gardens in arid landscapes and an increasing interest in water-efficient gardening solutions. Additionally, the Middle East and Africa are witnessing a surge in urbanization, leading to a greater demand for gardening products and services for both residential and commercial projects. While the gardening market in this region is in a nascent stage compared to other regions, it exhibits promising growth potential as urban development and landscaping projects continue to expand.
During lockdowns and social distancing measures, many individuals turned to gardening as a therapeutic and productive outdoor activity, leading to a surge in demand for gardening supplies, plants, and seeds. Homebound consumers sought to beautify their outdoor spaces, grow their own food, and find solace in gardening, contributing to increased sales through various distribution channels, including e-commerce platforms.
However, the pandemic also posed challenges for the gardening market, particularly in the early stages when disruptions in supply chains and closures of brick-and-mortar stores created temporary shortages of certain gardening products. Additionally, restrictions on non-essential retail affected garden centers and nurseries. Despite these initial setbacks, the gardening market showcased resilience as it adapted to the evolving consumer landscape.
Mergers and Acquisitions
- In 2023, Scotts Miracle-Gro acquired The Andersons, a leading manufacturer and distributor of lawn and garden products.
- In 2023, Fiskars Group acquired EMCO Group, a European manufacturer of gardening tools and equipment.
- In 2022, Greenworks Tools acquired Sun Joe, a manufacturer of electric lawn and garden equipment.
New Product Launches
- In 2023, Scotts Miracle-Gro launched a new line of organic lawn and garden products.
- In 2023, Fiskars Group launched a new line of ergonomic gardening tools.
- In 2022, Greenworks Tools launched a new line of self-propelled electric lawnmowers.
KEY MARKET PLAYERS:
- Scotts Miracle-Gro Company
- The Home Depot, Inc.
- Lowe's Companies, Inc.
- Tractor Supply Company
- Gardena GmbH
- Husqvarna Group
- Deere & Company (John Deere)
- STIHL Group
- Black & Decker (Stanley Black & Decker, Inc.)
- Fiskars Group
- Spectrum Brands Holdings, Inc.
- Ball Corporation
- Ace Hardware Corporation
- Amazon.com, Inc.
- Walmart Inc.
- Bunnings Group Limited
- OBI Group Holding SE & Co. KGaA
- Kingfisher plc
- The Scotts Company LLC
- Ames Companies, Inc.
- Burpee Seeds and Plants
- Bayer AG
- Syngenta Group
- Tui Group
- Central Garden & Pet Company
Table of Contents
- Executive Summary
- Market Overview
- Market Dynamics
- 4.1 Market Drivers
- 4.2 Market Restraints
- 4.3 Market Opportunities
- 4.4 Market Challenges
- Gardening Market Segmentation
- 5.1 By Type
- 5.2 By Application
- 5.3 By Product
- 5.4 By Distribution Channel
- Competitive Landscape
- 6.1 Key Players
- 6.2 Market Share Analysis
- 6.3 Competitive Strategies
- Recent Developments and Innovations
- Regional Analysis
- 8.1 North America
- 8.2 Europe
- 8.3 Asia-Pacific
- 8.4 Latin America
- 8.5 Middle East and Africa
- Market Trends
- Future Outlook
- 12.1 Methodology
- 12.2 Data Sources
- 12.3 Disclaimer
Gardening Market Segmentation
- Flowers and Ornamental Plants
- Vegetables and Fruits
- Lawns and Turf
- Trees and Shrubs
- Indoor Plants
- Residential Gardening
- Commercial Gardening (Landscaping)
- Urban Gardening
- Community Gardening
- Horticultural Production
- Garden Tools and Equipment
- Seeds and Bulbs
- Pots and Planters
- Fertilizers and Soil Amendments
- Pest and Weed Control
- Watering and Irrigation Systems
- Outdoor Furniture and Decor
- Garden Lighting
- Garden Structures (Greenhouses, Sheds)
By Distribution Channel:
- Retail Stores (Garden Centers, Home Improvement Stores)
- Wholesale and Bulk Suppliers
- DIY Stores
- North America (USA, Canada, Mexico)
- Europe (Germany, UK, France, Russia, Italy, Rest of Europe)
- Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Rest of Asia-Pacific)
- South America (Brazil, Argentina, Columbia, Rest of South America)
- Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria, South Africa, Rest of MEA)
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• Top executives of end-use industries
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Analyst Tools and Models:
· Arriving at
· Arriving at
· Market Share
· Key Market Players
· Key Market Players
· Market Share
· Arriving at
· Arriving at
Gardening Market Dynamic Factors
- Growing interest in home gardening and outdoor living spaces.
- Increasing awareness of environmental sustainability and eco-friendly gardening practices.
- Rise in urban gardening and small-space gardening trends.
- Demand for organic gardening products and non-toxic pest control solutions.
- Home improvement and renovation projects driving landscaping and garden redesigns.
- Seasonal and weather-dependent nature of gardening activities.
- Competition from alternative leisure activities and hobbies.
- Limited availability of land in urban areas for gardening.
- Regulatory challenges related to pesticide and herbicide usage.
- Impact of climate change on gardening conditions.
- Expansion of e-commerce and online gardening resources.
- Development of innovative and automated gardening technologies.
- Demand for sustainable gardening practices and products.
- Growth of community and rooftop gardening initiatives.
- Education and awareness programs promoting gardening.
- Balancing cost-effectiveness with sustainable gardening practices.
- Addressing the aging demographic of dedicated gardeners.
- Supply chain disruptions affecting availability of gardening products.
- Maintaining soil health and fertility in urban environments.
- Managing invasive species and plant diseases in gardens.
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